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NetEase is the latest Chinese tech giant to lay off a big chunk of its staff – TechCrunch

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NetEase, China’s second-biggest online games publisher with a growing ecommerce segment, is laying off a significant number of its employees, adding to a list of Chinese tech giants that have shed staff following the Lunar New Year.

A NetEase employee who was recently let go confirmed with TechCrunch that the company had fired a large number of people spanning multiple departments, including ecommerce, education, agriculture (yes, founder and executive officer Ding Lei has a thing for organic farming) and public relations, although downsizing at Yanxuan, its ecommerce brand that sells private-label goods online and offline, had started before the Lunar New Year holiday.

Multiple Chinese media outlets covered the layoff on Wednesday. According to a report from Caijing Magazine, Yanxuan fired 30-40 percent of its staff; the agricultural brand Weiyang got a 50 percent cut; the education unit downsized from 300 to 200 employees; and 40 percent of NetEase’s public relations staff was gone.

A spokesperson from NetEase evaded TechCrunch’s questions about the layoff but said the company is “indeed undergoing a structural optimization to narrow its focus.” The goal, according to the person, is to “boost innovation and organizational efficiency so NetEase can fully play to its own strengths and adapt to market competition in the longer term.”

NetEase CEO Ding Lei pictured picking Longjing tea leaves in Hangzhou. Photo: NetEase Yanxuan via Weibo

Oddly, ecommerce and education appear to be some of NetEase’s brighter spots. The company singled them out alongside music streaming during its latest earnings call as the three sectors that saw “strong profit growth potential” and “will be the focus of [the company’s] next phase of strategic growth.” The staff cuts, then, may represent an urgency to tighten the purse strings for even NetEase’s rosiest businesses.

The shakeup fits into market speculation about company staff cuts to save costs as China copes with a weakening domestic economy. JD.com, a rival to Alibaba, is firing 10 percent of its senior management to cut costs, Caixin reported last week. Ride-hailing giant Didi Chuxing plans to let go 15 percent of its staff this year as part of a reorganization to boost internal efficiency, though it’s adding new members to focus on more promising segments.

Alibaba took an unexpected turn, announcing last week that it will continue to hire new talent in 2019. “We are poised to provide more resources to our platforms to help businesses navigate current environment and create more job opportunities overall,” the firm said in a statement.

2018 was a tough year for China’s games companies of all sorts. The industry took a hit after regulators froze all licensing approvals to go through a reshuffle, dragging down stock prices of big players like Tencent and NetEase. These companies continue to feel the chill even after approvals resumed, as the newly minted regulatory body imposes stricter checks on games, slowing down the application process altogether and delaying companies’ plans to monetize lucrative new titles.

That bleak domestic outlook compelled NetEase to take what Ding dubs a “two-legged” approach to game publishing, with one foot set in China and the other extending abroad. Tencent, too, has been finding new channels for its games through regional partners like Sea’s Garena in Southeast Asia.

NetEase started in 1997 and earned its name by making PC games and providing email services in the early years of the Chinese internet. More recently the company has intended to diversify its business by incubating projects across the board. It has so far enjoyed growth in segments like music streaming and ecommerce (which is reportedly swallowing up Amazon China’s import-led service) while stepping back from others such as comics publishing, an asset it is selling to youth-focused video streaming site Bilibili.

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The Last of Us’ first PC port is riddled with apparent performance issues

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PC Shaders go brrrrr
by u/chrysillium in thelastofus

Naughty Dog says it is “actively investigating multiple issues” as complaints about graphical and performance issues continue to flood in following the PC release of The Last of Us: Part 1 on Tuesday.

The thousands of reviews on Steam—67 percent of which are negative, as of this writing—tell the tale of players facing massive problems simply playing the game they purchased. There is an overwhelming number of complaints about everything from frequent crashes and extreme loading times to “severe stuttering” during basic gameplay. Even with some positive reviews on the site supportive of the game’s underlying console versions, others complain that the PC edition is currently “stuttering, crashing, and unplayable.”

Even Joel can’t believe the amount of loading time..
by u/RuneLFox in thelastofus

Many user complaints seem to focus on the extreme amount of time needed for the game to build its graphical shader cache the first time it’s loaded. One Reddit user shared a timelapse of a 70-minute wait for those shaders to compile. Others point out that this extended loading time is particularly significant given Steam’s two-hour playtime window for requesting a no-questions-asked refund.

A “known issues” update on the Naughty Dog support site acknowledges issues with shader loading taking “longer than expected” and stresses that “performance and stability is degraded” while those shaders are loading. The support page also warns players of a “potential memory leak” (which some forum-goers are attributing to a bugged decompression library) and that “older graphics drivers” can also contribute to “instability or graphical problems.”

The Last of Us Part I PC players: we’ve heard your concerns, and our team is actively investigating multiple issues you’ve reported,” Naughty Dog wrote in a tweet Tuesday evening. “We will continue to update you, but our team is prioritizing updates and will address issues in upcoming patches.”

Joel has seen better days…
by u/can_i_see_your_cat in thelastofus

In a blog post accompanying the game’s PC launch Tuesday, Naughty Dog’s Christian Gyrling noted that moving the PS5-optimized Last of Us engine to PC involved “a large amount of tuning, tweaking, and even re-thinking, especially when it came to how we utilized the GPU.” The team was focused on “maintaining the equally high-quality bar across both PC and PlayStation consoles,” Gyrling wrote.

Nixxing Nixxes?

Some eagle-eyed fans started expressing worries about this latest PlayStation-to-PC port earlier this month when an Iron Galaxy logo appeared at the bottom of a PC spec sheet posted on the Naughty Dog blog. Iron Galaxy, you may remember, was responsible for the “seriously broken” port of Batman: Arkham Knight in 2015, which was eventually pulled from Steam amid widespread demands for refunds. Four months later, after multiple patches, players were still reporting massive resource allocation issues with that version of the game.
Iron Galaxy’s apparent involvement is especially notable given Sony’s 2021 purchase of Nixxes, which has been responsible for better-received PC ports of PlayStation titles like Spider-Man and Horizon: Zero Dawn. Then again, Iron Galaxy did work on the PC release of Uncharted: Legacy of Thieves Collection, which Digital Foundry called an “accomplished but unambitious port” upon its release last year.

TLOUP1, Anyone else having glitches like these on PC?
by u/official_tommy_boi in thelastofus

Ironically enough, this week’s PC release came after a 25-day delay that Naughty Dog said at the time was to ensure the “PC debut is in the best shape possible.” Who knows how many more days players will have to wait until the game has truly reached that “best shape possible” status.

Listing image by Reddit / official_tommy_boi

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Elemental music: Interactive periodic table turns He, Fe, Ca into Do, Re, Mi

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Enlarge / Graduate student W. Walker Smith converted the visible light given off by the elements into audio, creating unique, complex sounds for each one. His personal favorites are helium and zinc.

W. Walker Smith and Alain Barker

We’re all familiar with the elements of the periodic table, but have you ever wondered what hydrogen or zinc, for example, might sound like? W. Walker Smith, now a graduate student at Indiana University, combined his twin passions of chemistry and music to create what he calls a new audio-visual instrument to communicate the concepts of chemical spectroscopy.

Smith presented his data sonification project—which essentially transforms the visible spectra of the elements of the periodic table into sound—at a meeting of the American Chemical Society being held this week in Indianapolis, Indiana. Smith even featured audio clips of some of the elements, along with “compositions” featuring larger molecules, during a performance of his “The Sound of Molecules” show.

As an undergraduate, “I [earned] a dual degree in music composition and chemistry, so I was always looking for a way to turn my chemistry research into music,” Smith said during a media briefing. “Eventually, I stumbled across the visible spectra of the elements and I was overwhelmed by how beautiful and different they all look. I thought it would be really cool to turn those visible spectra, those beautiful images, into sound.”

What do the elements sound like?

Data sonification is not a new concept. For instance, in 2018, scientists transformed NASA’s image of Mars rover Opportunity on its 5,000th sunrise on Mars into music. The particle physics data used to discover the Higgs boson, the echoes of a black hole as it devoured a star, and magnetometer readings from the Voyager mission have also been transposed into music. And several years ago, a project called LHCSound built a library of the “sounds” of a top quark jet and the Higgs boson, among others. The project hoped to develop sonification as a technique for analyzing the data from particle collisions so that physicists could “detect” subatomic particles by ear.

Markus Buehler’s MIT lab famously mapped the molecular structure of proteins in spider silk threads onto musical theory to produce the “sound” of silk in hopes of establishing a radical new way to create designer proteins. The hierarchical elements of music composition (pitch, range, dynamics, tempo) are analogous to the hierarchical elements of protein structure. The lab even devised a way for humans to “enter” a 3D spider web and explore its structure both visually and aurally via a virtual reality setup. The ultimate aim is to learn to create similar synthetic spiderwebs and other structures that mimic the spider’s process.

Several years later, Buehler’s lab came up with an even more advanced system of making music out of a protein structure by computing the unique fingerprints of all the different secondary structures of proteins to make them audible via transposition—and then converting it back to create novel proteins never before seen in nature. The team also developed a free Android app called the Amino Acid Synthesizer so users could create their own protein “compositions” from the sounds of amino acids.

So Smith is in good company with his interactive periodic table project. All the elements release distinct wavelengths of light, depending on their electron energy levels, when stimulated by electricity or heat, and those chemical “fingerprints” make up the visible spectra at the heart of chemical spectroscopy. Smith translated those different frequencies of light into different pitches or musical notes using an instrument called the Light Soundinator 3000, scaling down those frequencies to be within the range of human hearing. He professed amazement at the sheer variety of sounds.

“Red light has the lowest frequency in the visible range, so it sounds like a lower musical pitch than violet,” said Smith, demonstrating on a toy color-coded xylophone. “If we move from red all the way up to violet, the frequency of the light keeps getting higher, and so does the frequency of the sound. Violet is almost double the frequency of red light, so it actually sounds close to a musical octave.” And while simpler spectra like hydrogen and helium, which only have a few lines in their spectra, sound like “vaguely musical” chords, elements with more complex spectra consisting of thousands of lines are dense and noisy, often sounding like “a cheesy horror movie effect,” according to Smith.

His favorites: helium and zinc. “If you listen to the frequencies [of helium] one by one instead of all at once, you get an interesting scale pattern that I have used to make a couple of compositions, including a ‘helium dance party,'” said Smith. As for zinc, “The first row of transition metals have very complex, dense grating sounds. But zinc, for whatever reason, despite having a large number of frequencies, sounds like an angelic vocalist singing with vibrato.”

Smith is currently collaborating with the Wonder Lab Museum in Bloomington, Indiana, to develop a museum exhibit that would enable visitors to interact with the periodic table, listen to the laments, and make their own musical compositions from the various sounds. “The main thing I want to [convey] is that science and the arts aren’t so different after all,” he said. “Combining them can lead to new research questions, but also new ways to communicate and reach larger audiences.”

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Why Transformers now look like a big bunch of gears and car parts

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Enlarge / How did one of the rarest 911s end up becoming a Transformer?

Stef Schrader

“I didn’t know what car Mirage was going to be at first,” said Steven Caple Jr., director of Transformers: Rise of the Beasts. “Where I’m from, in Cleveland, Ohio, I’d never even been in a Porsche before,” he continued. “My actual first introduction to Porsche was Bad Boys I, so shout out to Michael Bay—that’s all I really had.”

Caple admitted in a panel during Austin’s South by Southwest festival that the star car of the beloved action film Bad Boys inspired him to make Mirage a classic Porsche in the upcoming film. Mirage is a bit of a rebel himself, and the callback to the classic buddy-cop movie just felt right.

Fortunately, extraterrestrial Autobots won’t be tempted to pull over in any sketchy places to debate the merits of in-car snacking, but this does mean they have bigger nemeses that necessitate transforming into giant robots to handle. It can be more complicated than you’d expect to make a cool Porsche into an Autobot film star, though—in fact, Porsche has a whole team that helps Hollywood studios get just the right car on the silver screen. Here’s how it all comes together.

Character development

It starts with a character. Filmmakers have a certain look and vibe in mind when a new Transformer is “cast,” so to speak. Mirage is a bad boy with an attitude, and the film, set in 1994, is meant to be a sequel to Bumblebee. That made Caple think of the 1994 911 Turbo from Bad Boys.

“I was born in the ’80s, and I was a kid in the ’90s… this is the era when I grew up,” Caple explained. “This movie is like a time capsule to me.”

“You get to ’94, and everything started to change—from the wardrobe to the culture to the music to the cars,” he continued. “You start to step away from square-bodied cars and say, ‘hello curves.'”

You probably have to be pretty into your Porsches to spot that this is a 3.8 RS and not a 911 Turbo.
Enlarge / You probably have to be pretty into your Porsches to spot that this is a 3.8 RS and not a 911 Turbo.

Stef Schrader

The “casting” choice of the 964-era 911—a car that was dramatically smoother and more streamlined than any 911 before it—is a callback for the current Transformers series, given that Bad Boys was Michael Bay’s feature-length directorial debut. Yet Mirage has always been portrayed as an upper-crust member of Autobot society, so it makes sense that the Transformers team picked an even rarer 964-generation Porsche to portray him: a 1993 911 Carrera RS 3.8.

“When I was designing the character, it started there,” Caple said. “I talked to Owen [Shively] and the team at Porsche and said… he’s going to be an outlaw. He’s going to be a rebel. Going to be flashy. Very confident, but smooth.”

That’s when Porsche suggested looking into the 911 Carrera RS 3.8.

The Carrera RS 3.8 uses the same wider body shape as Bad Boys‘ 911 Turbo, but it was a homologation specially produced to legalize the Carrera RSR race car with a host of lightweight parts and a hardcore aerodynamic package designed for track domination. Porsche only ever made 55 RS 3.8s, according to Total 911, making it an exceptionally rare ride. In other media and toys in the past, Mirage has been a Ferrari and a Formula 1 car, so an ultra-rare Porsche feels like a solid fit.

While many of us associate the Transformers series with the heavy use of CGI, the filmmakers still need to source real cars to use for many of the shots—and Porsche has a whole team dedicated to helping filmmakers place just the right car into film and television projects.

Owen Shively, from that early ideation conversation Caple mentioned, is the CEO of RTTM Agency, Porsche Cars North America’s exclusive representative when it comes to entertainment partnership requests like this. When Porsche needs someone to arrange a specific car for a new film or TV project, Shively’s agency is where they turn.

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