With the release of the new Apple iPhone 11 Pro, Nomad comes out of the gates with a bevy of case options from $49.95 to $79.95. I’ve tried out three new cases with my new midnight green iPhone 11 Pro, including the brand new Active Rugged Case.
The iPhone 11 Pro, reviewing coming here next week, is Apple’s latest 5.8 inch phone with stainless steel frame, IP68 dust and water resistance, and a heftier battery. It’s a gorgeous device with three rear cameras, but it is also priced at more than $1,000 so it is prudent to buy a case to help protect it from daily usage.
Also: Apple iPhone 11 first impressions: Faster, better-looking camera setup, ultra-wide angle is a welcome addition
Active Rugged Case
The new Active Rugged Case, $49.95, is designed like Nomad’s standard Rugged Case, but with an outer layer of Heinen leather from Germany. This water-resistant leather is created through a tanning process that produces hydrophobic leather and repels water. The leather has a matte finish that also helps keep the iPhone from slipping off of a table.
This is not a case that will keep your phone from getting wet, like a Life Proof or OtterBox, but is designed for use when you might get splashed, get your phone a bit wet when running, or go on other outdoor adventures in the elements. The case will help protect your phone and the leather won’t get ruined. It’s perfect for a Washingtonian like me.
The polycarbonate body and TPU bumper help the case to satisfy the MIL-SPEC drop standard of six feet. The interior of the Nomad Active Rugged case is lined with soft gray material, looks like wool, with the Nomad branding on the inside. The iPhone 11 Pro snaps securely into the polycarbonate core frame and ensures the case will not fall off the iPhone. There are ample openings for the triple rear cameras, flash, Lightning port, speaker, and mics.
The right side button and volume buttons have subtle raised areas for activation, but they also have some texture to help make it easier to find them with your fingers. There are two lanyard openings, lanyard not included, in the bottom near the corners so you can secure your iPhone during your adventures.
The frame wraps around all four sides and protrudes just a bit above the display so that your screen is protected when you set your phone down on a table. I was able to use wireless chargers with no issues.
The Nomad Active Rugged Case is available now for $49.95 for the iPhone 11 Pro in either Black or Mocha colors. Unlike the Horween leather cases, this water-resistant leather is not designed for extensive patina over time.
The Rugged Case, also priced at $49.95 with Black and Rustic Brown color options, is the standard case we see from Nomad with each new phone release. The same interior design with TPU bumper and polycarbonate body appear as we saw on the Active Rugged Case, but this one uses Horween leather from Chicago for the back material.
The Rugged Case adds very little thickness to the sides (1.85 mm) and back (2.75 mm) while providing six feet drop protection. Dual lanyard attachment points are also provided, which is something we did not see from Nomad in the past.
The Horween leather on the back has a shinier finish than the Active Rugged Case, but still looks great. I tried out the Black leather one and love using it to protect my iPhone in style.
Rugged Folio Case
Using your phone case to store the cards we still can’t make electronic is a very popular case option for the masses. I see folio style cases on my commuter train daily with transit passes and company door access keys positioned in the case.
The new iPhone 11 Pro Rugged Folio is also available in Black and Rustic Brown colors with Horween leather on the back and the front of the case. There are three card slots and a cash slot on the inside flap of this case with a rated capacity for six cards. I was able to carry two credit cards, my ORCA transit card, my building access key, and a $20 bill with ease.
The front flap is a bit smaller than the back so that the front rest right on the edge of the TPU side bumpers of the back piece. This case also offers six feet drop protection, two lanyard attachment points, and wonderful Horween leather.
The Rugged Folio is availble for $69.95 and is a gorgeous case that is sure to protect your iPhone for years.
Facebook launches BARS, a TikTok-like app for creating and sharing raps – TechCrunch
Facebook’s internal R&D group, NPE Team, is today launching its next experimental app, called BARS. The app makes it possible for rappers to create and share their raps using professionally created beats, and is the NPE Team’s second launch in the music space following its recent public debut of music video app Collab.
While Collab focuses on making music with others online, BARS is instead aimed at would-be rappers looking to create and share their own videos. In the app, users will select from any of the hundreds of professionally created beats, then write their own lyrics and record a video. BARS can also automatically suggest rhymes as you’re writing out lyrics, and offers different audio and visual filters to accompany videos as well as an autotune feature.
There’s also a “Challenge mode” available, where you can freestyle with auto-suggested word cues, which has more of a game-like element to it. The experience is designed to be accommodating to people who just want to have fun with rap, similar to something like Smule’s AutoRap, perhaps, which also offers beats for users’ own recordings.
The videos themselves can be up to 60 seconds in length and can then be saved to your Camera Roll or shared out on other social media platforms.
Like NPE’s Collab, the pandemic played a role in BARS’ creation. The pandemic shut down access to live music and places where rappers could experiment, explains NPE Team member DJ Iyler, who also ghostwrites hip-hop songs under the alias “D-Lucks.”
“I know access to high-priced recording studios and production equipment can be limited for aspiring rappers. On top of that, the global pandemic shut down live performances where we often create and share our work,” he says.
BARS was built with a team of aspiring rappers, and today launched into a closed beta.
Despite the focus on music, and rap in particular, the new app in a way can be seen as yet another attempt by Facebook to develop a TikTok competitor — at least in this content category.
TikTok has already become a launchpad for up-and-coming musicians, including rappers; it has helped rappers test their verses, is favored by many beatmakers and is even influencing what sort of music is being made. Diss tracks have also become a hugely popular format on TikTok, mainly as a way for influencers to stir up drama and chase views. In other words, there’s already a large social community around rap on TikTok, and Facebook wants to shift some of that attention back its way.
The app also resembles TikTok in terms of its user interface. It’s a two-tabbed vertical video interface — in its case, it has “Featured” and “New” feeds instead of TikTok’s “Following” and “For You.” And BARS places the engagement buttons on the lower-right corner of the screen with the creator name on the lower-left, just like TikTok.
However, in place of hearts for favoriting videos, your taps on a video give it “Fire” — a fire emoji keeps track. You can tap “Fire” as many times as you want, too. But because there’s (annoyingly) no tap-to-pause feature, you may accidentally “fire” a video when you were looking for a way to stop its playback. To advance in BARS, you swipe vertically, but the interface is lacking an obvious “Follow” button to track your favorite creators. It’s hidden under the top-right three-dot menu.
The app is seeded with content from NPE Team members, which includes other aspiring rappers, former music producers and publishers.
Currently, the BARS beta is live on the iOS App Store in the U.S., and is opening its waitlist. Facebook says it will open access to BARS invites in batches, starting in the U.S. Updates and news about invites, meanwhile, will be announced on Instagram.
Facebook’s recent launches from its experimental apps division include Collab and collage maker E.gg, among others. Not all apps stick around. If they fail to gain traction, Facebook shuts them down — as it did last year with the Pinterest-like video app Hobbi.
Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant – TechCrunch
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing and online customer engagement. The deal is expected to close in the second quarter of 2021.
Cision has a media contact database of approximately 1 million journalists and media outlets and claims to have over 75,000 customers. Brandwatch applies AI and machine learning to the practice known as “social listening”.
Along the way, Brandwatch raised a total of around $65 million. It was Series A-funded by Nauta Capital, followed by Highland Europe and then Partech.
In a statement, Giles Palmer, founder, and CEO of Brandwatch said: “We have always built Brandwatch with ambition… Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact.”
Abel Clark, CEO of Cision said: “The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers. This is driving the imperative that PR, marketing, social, and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel.”
Brandwatch has been on an almost case-study of a journey from fundraising to acquisition to a merger, but less characteristically for a well-funded tech company, it did much of it from its hometown of Brighton, on the southern coast of England.
The financing journey began for Giles Palmer, with angel funding in 2006. In 2010 Brandwatch raised $1.5 million from Durrants, a marketing and PR firm, and a Series A round from Nauta Capital. In 2014 it raised $22 million in funding in a Series B round led by Highland Europe. That was followed by a $33 million Series C financing led by Partech Ventures in 2015.
With the war chest, it went on to acquire BuzzSumo in 2017, a content marketing and influencer identification platform, for an undisclosed sum. And in 2019 Brandwatch merged with a similar business, Crimson Hexagon, creating a business with around $100 million in ARR. It also acquired the London-based SaaS research platform Qriously.
Brandwatch was recently named a leader in Forrester’s guide for buyers of social listening solutions.
Twitter announces ‘Super Follow’ subscriptions – TechCrunch
Twitter reveals its move into paid subscriptions, Australia passes its media bargaining law and Coinbase files its S-1. This is your Daily Crunch for February 25, 2021.
The big story: Twitter announces ‘Super Follow’ subscriptions
Twitter announced its first paid product at an investor event today, showing off screenshots of a feature that will allow users to subscribe to their favorite creators in exchange for things like exclusive content, subscriber-only newsletters and a supporter badge.
The company also announced a feature called Communities, which could compete with Facebook Groups and enable Super Follow networks to interact, plus a Safety Mode for auto-blocking and muting abusive accounts. On top of all that, Twitter said it plans to double revenue by 2023.
Not announced: launch dates for any of these features.
The tech giants
After Facebook’s news flex, Australia passes bargaining code for platforms and publishers — This requires platform giants like Facebook and Google to negotiate to remunerate local news publishers for their content.
New Facebook ad campaign extols the benefits of personalized ads — The sentiments are similar to a campaign that Facebook launched last year in opposition to Apple’s upcoming App Tracking Transparency feature.
Startups, funding and venture capital
Sergey Brin’s airship aims to use world’s biggest mobile hydrogen fuel cell — The Google co-founder’s secretive airship company LTA Research and Exploration is planning to power a huge disaster relief airship with an equally record-breaking hydrogen fuel cell.
Coinbase files to go public in a key listing for the cryptocurrency category — Coinbase’s financials show a company that grew rapidly from 2019 to 2020 while also crossing the threshold into unadjusted profitability.
Boosted by the pandemic, meeting transcription service Otter.ai raises $50M — With convenient timing, Otter.ai added Zoom integration back in April 2020.
Advice and analysis from Extra Crunch
DigitalOcean’s IPO filing shows a two-class cloud market — The company intends to list on the New York Stock Exchange under the ticker symbol “DOCN.”
Pilot CEO Waseem Daher tears down his company’s $60M Series C pitch deck — For founders aiming to entice investors, the pitch deck remains the best way to communicate their startup’s progress and potential.
Five takeaways from Coinbase’s S-1 — We dig into Coinbase’s user numbers, its asset mix, its growing subscription incomes, its competitive landscape and who owns what in the company.
(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Paramount+ will cost $4.99 per month with ads — The new streaming service launches on March 4.
Register for TC Sessions: Justice for a conversation on diversity, equity and inclusion in the startup world — This is just one week away!
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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