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Normative closes a $2.1M seed to help companies automate carbon reporting – TechCrunch

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Normative, a startup that lets companies automate their carbon reporting — and in turn help them decrease their environmental footprint — has picked up $2.1 million in seed funding.

Backing the Stockholm-based company is ByFounders, with participation from Soundcloud co-founder Eric Wahlforss, Luminar Ventures, and Wave Ventures.

The modest injection of capital will be used by Normative to “accelerate growth” and expand to key markets in the EU and the U.S.

Billed as wanting to become the “Quickbook of carbon reporting,” Normative is a SaaS that plugs into various data — both a company’s internal systems and external databases on the environmental impact of good and services. It then automatically calculates carbon usage and emissions for reporting purposes, which is traditionally a time consuming and costly process. Existing clients include Summa Equity, Bonava and Ikano.

“It is widely recognized that corporate activities are by far the largest contributor to climate change,” Normative co-founder and CEO Kristian Rönn tells TechCrunch. “To use my own country as a case study, H&M, Ericsson and Electrolux reportedly have larger CO2 emissions than the entire population of Sweden put together. This highlights the reality that in order to mitigate climate change, large companies need to mitigate their emissions”.

However, Rönn says that the first step to mitigating climate change is for companies to measure their climate impact, but only around 5,000 companies of an estimated 200 million companies are thought to measure sustainability at all. To make matters worse, even when carbon emissions are measured, companies typically only include emissions that are easy to track, such as electricity and car fuel consumption, which is estimated to be less than 10% of total company emissions. Missing in much of the data is supply chain emissions, transport, travel, and the production of goods and services.

Which, of course, is where Normative steps in.

“Normative helps large companies to go from mapping 10% of their CO2 to mapping 100% of their emissions for every product, service and activity, by reading data directly from their existing business systems e.g. SAP, Oracle, Microsoft, Visma etc.,” explains Rönn. “Moreover, sustainability reporting has been completely inaccessible for the small enterprise segment (who would afford to pay $50k-200k per year?), but Normative makes the whole process 10x times cheaper”.

The timing looks good, too. With movements like Extinction Rebellion and a regulatory, shareholder and consumer push for companies to improve their environmental footprint, carbon reporting is becoming more mandatory. In Europe this includes an EU directive stipulating that all large public companies with more than 500 employees must “disclose certain information on the way they operate and manage social and environmental challenges”. Rönn says similar laws are underway also in the U.S.

Adds the Normative co-founder: “Sustainability reporting is a pain and a huge cost in time and money. However, more and more stakeholders — everything from investors to consumers as well as the legislative sector — demands transparency about companies’ unpaid externalities. Recently many large investors have signed the UN PRI, saying that they will look at sustainability data and comprehensive reporting when they invest”.



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OnePlus 9 reveal event with Hasselblad confirmed – but there’s a shadow hanging over it

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Those of you looking for more information on the OnePlus 9 line of devices will want to mark your calendars for later this month, as OnePlus has announced when it will reveal more about the phones. In addition to confirming the OnePlus 9 event reveal date, OnePlus also announced a new three-year partnership with Hasselblad that will presumably bolster the cameras on OnePlus phones.

OnePlus has set its OnePlus 9 reveal event for March 23rd, 2021 – just over two weeks from today. The teaser OnePlus shared today on Twitter suggests that the team up with Hasselblad will be a major focus of the event – as one would expect – so if you’ve used OnePlus phones in the past and found the camera quality to be lacking, this event could be worth tuning into.

As always, we’re expecting OnePlus to reveal multiple phones in the OnePlus 9 lineup, and today’s teaser also seemingly confirms that those phones will support 5G. Beyond those tidbits of information, we don’t have any official details on what the OnePlus 9 series will offer. Of course, there have been plenty of leaks about the OnePlus 9 – some of which outed the Hasselblad partnership before it was formally announced – so we might be able to get an idea of what to expect from those.

OnePlus may not be alone in hosting a device reveal event on March 23rd. Earlier today, we heard a rumor that claimed Apple is also plotting a reveal event of its own for March 23rd, and while we’re not necessarily expecting Apple to reveal new phones (those typically come in the fall), OnePlus may not like having to compete for eyeballs.

We’ll see if that Apple event is indeed confirmed for the 23rd and, if it is, whether or not OnePlus has any kind of response to that. Otherwise, be sure to check back here on the 23rd for all you need to know from the OnePlus 9 reveal event.

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Tesla is secretly preparing to switch on a huge mega battery in Texas

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Tesla has secretly constructed a huge battery facility in Texas, part of what appears to be an attempt to add power storage to the state pummeled with bad weather in February. Texas’ electric grid was reportedly hours from collapse at one point, as freezing temperatures saw electricity demand soar and rolling outages take vast swathes of the state offline for days.

It proved to be a wake-up call for energy provisions in Texas, especially as power companies began passing on ridiculously high peak charges to customers. Electricity bills in the tens or hundreds of thousands of dollars were reported by some, as power companies found themselves relying on suddenly extortionately expensive natural gas and other energy sources.

Tesla has long positioned its stationary power products as being ideal for situations like those. Exponentially larger than the battery packs found in Tesla vehicles, the units act as a temporary store for electricity. Much as a Tesla Powerwall can save power in a domestic environment – whether from solar or cheaply off-peak from the grid – when it’s plentiful, and then supply it again during outages or periods of peak pricing, Tesla Energy’s large scale installations could do the same for towns or even cities.

Several such projects were known to be underway – including in Los Angeles, CA, and in South Australia – but a new installation has been spotted in Texas. Registered as Gambit Energy Storage LLC, Bloomberg reports, the Tesla Subsidiary is located in Angleton, roughly 40 miles south of Houston. It’s positioned next to a Texas-New Mexico Power substation.

The facility is equipped with more than 100 megawatts of storage, it’s said. Bloomberg estimates that an installation of that size could keep around 20,000 average homes powered up “on a hot summer day.”

According to Ercot, the Electric Reliability Council of Texas, the Gambit battery could go into commercial operations on June 1. Tesla didn’t begin the project itself, however. It’s believed to have purchased the Gambit facility from Plus Power.

Elon Musk recently relocated to Texas, moving from California as Tesla and SpaceX ramp up business activities in the state. That doesn’t mean he’s been universally positive about his new home, however. Indeed, during the outages he was vocal on Twitter about how poorly Texas’ energy companies were handling the crisis. At the time, Tesla’s involvement in the Gambit facility was not common knowledge.

Battery backup is increasingly common around the grid, as energy companies make provisions for downed cables or unseasonable demand. However most such facilities are significantly smaller than those Tesla Energy is working on. Part of their charm is that they can be electricity-source agnostic, capturing spare power from traditional coal or gas generation, or from green sources like solar and wind. Texas has some installations of the latter, initially erroneously blamed for the state’s energy troubles in February, though it was later identified as primarily issues with fossil fuel power stations that left so many Texans without electricity.

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If this March Apple event leak is true, OnePlus has reason to worry

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Now that March is here, we’re getting into spring reveal event territory, and today we may have learned the date for the next Apple event. Assuming today’s rumor turns out to be true, that event could just be a couple of weeks away. We’re also hearing about the devices Apple might announce during this event, so thanks to think leak, we could already have a very good idea of what to expect from Apple’s next event.

On Twitter today, Youtuber and noted leaker Jon Prosser suggested that Apple’s next event will be happening on March 23rd. Previous leaks suggested a March 16th date for the event, so even though the leaked information seems to agree that the event is happening at some point in March, Prosser’s leak moves the date back a bit.

In a follow-up tweet, Prosser says a “reliable source” told him that AirTags, iPad Pro, AirPods, and Apple TV are all “ready.” We’re told to “take that however you like,” though the suggestions certainly seems to be that any or all of these products could be revealed during Apple’s event.

It’s worth pointing out that, should this date turn out to be correct, Apple won’t be the only company hosting a reveal event on March 23rd. OnePlus has also confirmed that it will be fully revealing the OnePlus 9 lineup on March 23rd, so if Apple is indeed plotting the same date for its own event and neither company reschedules, that will be a packed day in the world of consumer technology.

We’ll see what Apple announces, but if this event is happening at some point in March, then we should get official word of it soon. We’ll let you know when that official word comes down the pipeline, so stay tuned for more.

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