What are you up to this afternoon? If your answer is anything “watching the livestream of an empty Steve Jobs Theater,” honestly, I’m not sure how you call yourself an Apple fan.
A day before the company’s event in Cupertino, Apple’s streaming video of what looks to be an empty theater, bathed in darkness, with some swirling psychedelic designs playing on the big screen. The whole thing is almost certainly a bid to drum up more interest a day out, as fan scramble to figure out if someone accidentally left the feed running after morning rehearsals.
Most likely, what we’re seeing is a composite, CG mockup or pre-recorded video of the space. There’s even the occasional odd pop up on the big screen. Apple’s been known to have fun at our expense just ahead of the big event. Call it a fun goof or good natured trolling, but the company’s certainly got out attention. Not that is needed it.
Apple is expected to launch a number of new products tomorrow, including a Netflix competitor, news offering and gaming service. There’s even a credit card rumored to be in the works.