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Playbuzz becomes Ex.co and expands its content marketing platform – TechCrunch

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Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co.

Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys said there’s a bigger market for what the company has built.

“We’re seeing businesses wanting to become publishers in a way, to interact with their users in a way that’s very similar to what a publisher does,” Pachys said.

Playbuzz/Ex.co is hardly the first publishing startup realize that there may be more money in content marketing, but Pachys argued that this isn’t just a sudden pivot. After all, the company is already working with clients like Visa, Red Bull and Netflix (as well as our corporate siblings at The Huffington Post).

“The previous name does not reflect the values that we stand for today — not even future values,” he said.

Tom Pachys

Pachys also suggested that existing content marketing tools are largely focused on operations and workflow — things like hiring the right freelancer — while Ex.co aims at making it easier to actually create the content.

“We’re the ones innovate within the core — not around it, but the core itself,” he said. “And rather than trying to call them competition, we want to integrate with as much players in the ecosystem as possible.”

In addition to announcing the rebrand, Ex.co is also relaunching its platform as a broader content marketing tool, with new features like content templates, real-time analytics and lead generation.

Pachys, by the way, is new to the CEO role, having served as COO until recently, while previous Playbuzz CEO Shaul Olmert has become the company’s president. Pachys said the move wasn’t “directly correlated” with the other changes, and instead allows the two of them to focus on their strengths — Pachys oversees day-to-day operations, while Olmert focuses on investor relations and strategic deals.

“I co-founded the company with Shaul, who’s a very good friend of mine, we’ve known each other 20 years,” Pachys said. “Shaul is very much involved in the company.”



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OnePlus 9 reveal event with Hasselblad confirmed – but there’s a shadow hanging over it

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Those of you looking for more information on the OnePlus 9 line of devices will want to mark your calendars for later this month, as OnePlus has announced when it will reveal more about the phones. In addition to confirming the OnePlus 9 event reveal date, OnePlus also announced a new three-year partnership with Hasselblad that will presumably bolster the cameras on OnePlus phones.

OnePlus has set its OnePlus 9 reveal event for March 23rd, 2021 – just over two weeks from today. The teaser OnePlus shared today on Twitter suggests that the team up with Hasselblad will be a major focus of the event – as one would expect – so if you’ve used OnePlus phones in the past and found the camera quality to be lacking, this event could be worth tuning into.

As always, we’re expecting OnePlus to reveal multiple phones in the OnePlus 9 lineup, and today’s teaser also seemingly confirms that those phones will support 5G. Beyond those tidbits of information, we don’t have any official details on what the OnePlus 9 series will offer. Of course, there have been plenty of leaks about the OnePlus 9 – some of which outed the Hasselblad partnership before it was formally announced – so we might be able to get an idea of what to expect from those.

OnePlus may not be alone in hosting a device reveal event on March 23rd. Earlier today, we heard a rumor that claimed Apple is also plotting a reveal event of its own for March 23rd, and while we’re not necessarily expecting Apple to reveal new phones (those typically come in the fall), OnePlus may not like having to compete for eyeballs.

We’ll see if that Apple event is indeed confirmed for the 23rd and, if it is, whether or not OnePlus has any kind of response to that. Otherwise, be sure to check back here on the 23rd for all you need to know from the OnePlus 9 reveal event.

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Tesla is secretly preparing to switch on a huge mega battery in Texas

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Tesla has secretly constructed a huge battery facility in Texas, part of what appears to be an attempt to add power storage to the state pummeled with bad weather in February. Texas’ electric grid was reportedly hours from collapse at one point, as freezing temperatures saw electricity demand soar and rolling outages take vast swathes of the state offline for days.

It proved to be a wake-up call for energy provisions in Texas, especially as power companies began passing on ridiculously high peak charges to customers. Electricity bills in the tens or hundreds of thousands of dollars were reported by some, as power companies found themselves relying on suddenly extortionately expensive natural gas and other energy sources.

Tesla has long positioned its stationary power products as being ideal for situations like those. Exponentially larger than the battery packs found in Tesla vehicles, the units act as a temporary store for electricity. Much as a Tesla Powerwall can save power in a domestic environment – whether from solar or cheaply off-peak from the grid – when it’s plentiful, and then supply it again during outages or periods of peak pricing, Tesla Energy’s large scale installations could do the same for towns or even cities.

Several such projects were known to be underway – including in Los Angeles, CA, and in South Australia – but a new installation has been spotted in Texas. Registered as Gambit Energy Storage LLC, Bloomberg reports, the Tesla Subsidiary is located in Angleton, roughly 40 miles south of Houston. It’s positioned next to a Texas-New Mexico Power substation.

The facility is equipped with more than 100 megawatts of storage, it’s said. Bloomberg estimates that an installation of that size could keep around 20,000 average homes powered up “on a hot summer day.”

According to Ercot, the Electric Reliability Council of Texas, the Gambit battery could go into commercial operations on June 1. Tesla didn’t begin the project itself, however. It’s believed to have purchased the Gambit facility from Plus Power.

Elon Musk recently relocated to Texas, moving from California as Tesla and SpaceX ramp up business activities in the state. That doesn’t mean he’s been universally positive about his new home, however. Indeed, during the outages he was vocal on Twitter about how poorly Texas’ energy companies were handling the crisis. At the time, Tesla’s involvement in the Gambit facility was not common knowledge.

Battery backup is increasingly common around the grid, as energy companies make provisions for downed cables or unseasonable demand. However most such facilities are significantly smaller than those Tesla Energy is working on. Part of their charm is that they can be electricity-source agnostic, capturing spare power from traditional coal or gas generation, or from green sources like solar and wind. Texas has some installations of the latter, initially erroneously blamed for the state’s energy troubles in February, though it was later identified as primarily issues with fossil fuel power stations that left so many Texans without electricity.

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If this March Apple event leak is true, OnePlus has reason to worry

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Now that March is here, we’re getting into spring reveal event territory, and today we may have learned the date for the next Apple event. Assuming today’s rumor turns out to be true, that event could just be a couple of weeks away. We’re also hearing about the devices Apple might announce during this event, so thanks to think leak, we could already have a very good idea of what to expect from Apple’s next event.

On Twitter today, Youtuber and noted leaker Jon Prosser suggested that Apple’s next event will be happening on March 23rd. Previous leaks suggested a March 16th date for the event, so even though the leaked information seems to agree that the event is happening at some point in March, Prosser’s leak moves the date back a bit.

In a follow-up tweet, Prosser says a “reliable source” told him that AirTags, iPad Pro, AirPods, and Apple TV are all “ready.” We’re told to “take that however you like,” though the suggestions certainly seems to be that any or all of these products could be revealed during Apple’s event.

It’s worth pointing out that, should this date turn out to be correct, Apple won’t be the only company hosting a reveal event on March 23rd. OnePlus has also confirmed that it will be fully revealing the OnePlus 9 lineup on March 23rd, so if Apple is indeed plotting the same date for its own event and neither company reschedules, that will be a packed day in the world of consumer technology.

We’ll see what Apple announces, but if this event is happening at some point in March, then we should get official word of it soon. We’ll let you know when that official word comes down the pipeline, so stay tuned for more.

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