Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So naturally, the growing podcast industry wanted to find a way to collect more data of its own, too.
Yes, that’s right. Podcasts will now track detailed user behavior, too.
Today, NPR announced RAD, a new, open-sourced podcast analytics technology that was developed in partnership with nearly 30 companies from the podcasting industry. The technology aims to help publishers collect more comprehensive and standardized listening metrics from across platforms.
Specifically, the technology gives publishers — and therefore their advertisers, as well — access to a wide range of listener metrics, including downloads, starts and stops, completed ad or credit listens, partial ad or credit listens, ad or credit skips and content quartiles, the RAD website explains.
However, the technology stops short of offering detailed user profiles, and cannot be used to re-target or track listeners, the site notes. It’s still anonymized, aggregated statistics.
It’s worth pointing out that RAD is not the first time podcasters have been able to track engagement. Major platforms, including Apple’s Podcast Analytics, today offer granular and anonymized data, including listens.But NPR says that data requires “a great deal of manual analysis” as the stats aren’t standardized nor as complete as they could be. RAD is an attempt to change that, by offering a tracking mechanism everyone can use.
Already, RAD has a lot of support. In addition to being integrated into NPR’s own NPR One app, it has commitments from several others that will introduce the technology into their own products in 2019, including Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRI/PRX, RadioPublic, Triton Digital and WideOrbit.
Other companies that supported RAD and participated in its development include Cadence13, Edison Research, ESPN, Google, iHeartMedia, Libsyn, The New York Times, New York Public Radio and Wondery.
NPR says the NPR One app on Android supports RAD as of now, and its iOS app will do the same in 2019.
“Over the course of the past year, we have been refining these concepts and the technology in collaboration with some of the smartest people in podcasting from around the world,” said Joel Sucherman, vice president, New Platform Partnerships at NPR, in an announcement. “We needed to take painstaking care to prove out our commitment to the privacy of listeners, while providing a standard that the industry could rally around in our collective efforts to continue to evolve the podcasting space,” he said.
To use RAD technology, publishers will mark within their audio files certain points — like quartiles or some time markers, interview spots, sponsorship messages or ads — with RAD tags and indicate an analytics URL. A mobile app is configured to read the RAD tags and then, when listeners hit that spot in the file, that information is sent to the URL in an anonymized format.
The end result is that podcasters know just what parts of the audio file their listeners heard, and is able to track this at scale across platforms. (RAD is offering both Android and iOS SDKs.)
While there’s value in podcast data that goes beyond the download, not all are sold on technology.
Most notably, the developer behind the popular iOS podcast player app Overcast, Marco Arment, today publicly stated his app will not support any listener-tracking specs.
“I understand why huge podcast companies want more listener data, but there are zero advantages for listeners or app-makers,” Arment wrote in a tweet. “Podcasters get enough data from your IP address when you download episodes,” he said.
The developer also pointed out this sort of data collection required more work on the podcasters’ part and could become a GDPR liability, as well. (NPR tells us GDPR compliance is up to the mobile apps and analytics servers, as noted in the specs here.)
In addition to NPR’s use of RAD today, Podtrac has also now launched a beta program to show RAD data, which is open to interested publishers.
Amazon assembles video streaming apps to fight with Netflix and Disney in India – TechCrunch
Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest in a series of efforts by the U.S. giant to win customers in the South Asian nation.
The new offering makes it easier for users to login and pay for additional streaming services, the company said. To make things more enticing, Amazon said the services are available at discounted prices for the first year. Discovery+ costs $4 per year, Mubi $27, Hoichoi ($8.2), DocuBay $6.8, ErosNow $4, Lionsgate Play $9.5, manoramaMax $9.5, and ShortsTV $4.
The company, which is currently at the centre of several controversies in India, did not share how much of the revenue it is taking from the streaming services and the duration of the partnerships. India is the 12th market where Amazon has launched Prime Video Channels.
Friday’s launch will likely be more beneficial to the third-party streaming services, all of which are struggling to make inroads in India, than Amazon itself. Discovery+ has amassed fewer than 4 monthly active users in India on mobile, Mubi has fewer than 100,000, DocuBay has fewer than 50,000, ErosNow has fewer than half a million, Lionsgate Play and manoramaMax each has fewer than 750,000, according to mobile insight firm App Annie (the data of which an industry executive shared with TechCrunch).
“With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure,” said Gaurav Gandhi, Country Manager of Amazon Prime Video India, in a statement.
Amazon’s Prime Video, which has amassed over 55 million monthly active users in India, competes with Netflix, Disney’s Hotstar and Times Internet’s MX Player in the country. Both Hotstar and MX Player have established larger reach than Prime Video in India, and Netflix has courted most elite customers in the country.
The e-commerce group, on its part, has attempted to push for more reach by securing some rights to cricket matches — though the vast majority of those rights are still owned by Hotstar — and has also launched a free, ad-supported streaming service.
Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering – TechCrunch
NTWRK, a video shopping app that has helped to popularize the idea of livestreamed commerce in the U.S., announced today it has closed on $50 million in new funding led by Goldman Sachs Asset Management and global luxury group Kering, owners of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta and others. The company has been working to capitalize on the growing interest in live commerce and creator content, and shifted into live virtual events and festivals as COVID-19 ravaged the U.S. last year. Now it says it will invest in furthering its growth and working to establish a more global footprint.
Other participants in the new round include LionTree Partners and Tenere Capital. They join the company’s prior backers: Main Street Advisors (whose investors include Jimmy Iovine, Drake and LeBron James), Live Nation, Foot Locker and others. Allison Berardo, a vice president within the Growth Equity business within Goldman Sachs Asset Management, will join NTWRK’s board of directors.
Aimed at a younger crowd of Gen Z and millennial consumers, NTWRK offers tools that allow creators to interact with viewers and sell products in real time, in what’s been called a mix of QVC, Twitter and Twitch. The experience blends commerce with entertainment, as viewers watch and chat with other viewers and hosts in real time, as they shop for streetwear, shoes, collectibles and other items. The company has also created its own exclusive content where it has featured hosts like Billie Eilish, Juice WRLD, DJ Khaled, Odell Beckham Jr., Eddie Huang, Blake Griffin, Alexander Wang, FaZe Clan, Nadeshot, Jonah Hill, Gary Vee, A$AP Ferg, Wu-Tang Clan, Doja Cat and others. (It even invested into FaZe Clan last year, we should note.)
Its business model extends beyond just offering live video shopping that you can tune into at any time, as it also regularly features product drops that work to build up anticipation and excitement. This sort of feature is only now making its way to larger social media platforms, like Instagram, which introduced drops just this spring.
NTWRK has also embraced live events and virtual festivals as another way to engage audiences. Last year, for instance, it ran TRANSFER, which featured 30 brands and artists, panels, interviews, DJ sets and musical performances. It also ran BEYOND THE STREETS, a virtual art fair that attracted over 250,000 attendees. Earlier this year it ran a two-day designer toy and collectibles festival, Unboxed, as the first of a slate of digital events which have subsequently run throughout the year, including Surface Festival, a virtual food festival and a virtual home goods festival. It’s now gearing up for the return of its flagship event, TRANSFER.
This summer, NTWRK also embraced the world of digital goods with the launch of NTWRK NFT, its own curated shop for unique crypto art from creators like BADBOI, Imaginary Foundation, MILKMAN, Young & Sick, Fafi, KidEight, MGOGLKTKO and Eddie Gangland.
Livestream shopping is already a popular activity overseas, but is still gaining ground here in the U.S. The company, in announcing its news today, noted that livestream shopping in China reached $150 billion in 2020 and is expected to grow to $300 billion this year. But in the U.S. it’s expected to reach $11 billion by the end of 2021 and $25 billion by 2025, leaving much room for growth.
“Our vision is to become the biggest, most culturally relevant, livestream shopping marketplace for Gen-Z and Millennial audiences who are obsessed with pop culture,” said NTWRK CEO Aaron Levant, in a statement. “It’s exciting for NTWRK to have Goldman Sachs and Kering sign on for the future of livestream shopping.”
NTWRK had previously raised a $10 million Series A, according to Crunchbase data.
Google powers up assistive tech in Android with facial gesture-powered shortcuts and switches – TechCrunch
Making smartphones more accessible is always a good idea, and Google’s latest features bring quick actions and navigation to people whose expressions are their primary means of interacting with the world. Project Activate and Camera Switches let users perform tasks like speaking a custom phrase, or navigating using a switch interface, through facial gestures alone.
The new features rely on the smartphone’s front-facing camera, which can watch the user’s face in real time for one of six expressions: a smile, raised eyebrows, opened mouth, and looking left, right, or up. It relies entirely on local computing and no image data is saved, nor is it doing what is generally understood as “facial recognition” — this type of machine learning can focus specifically on, for example, identifying the eyebrows and sending a signal whenever they move past a certain, customizable threshold.
Each expression can be assigned a different role. Camera Switches integrates with Android’s existing switch compatibility, by which people who use assistive tech like a joystick or blow tube can navigate the phone’s OS. Now that can be done without any peripheral device at all, and users can pick various facial gestures for iterating through selections, confirming a choice, backing out, and so on.
Using Project Activate, expressions can be tied to self-contained actions like speaking a phrase. Many people with disabilities rely on caretakers for a variety of reasons, but one thing you can’t ask a caretaker to do is get your caretaker’s attention! So one useful application might be assigning (say) an extended eyebrow raise to have the device speak the phrase “hey!” or “I need help with something,” or “thanks!”
The gestures can also be used to play an audio file, or text or call a predetermined number. More expressions and more capabilities are on the way, as well as more languages — of course faces don’t have languages, but the app and support documentation do, so Project Activate will start with English-speaking countries and move out from there. Camera Switches, on the other hand, will be available in 80 languages from the start.
Note that these can’t both be used at once, since they both require access to the camera and expression recognition thing. So users should make sure they have a backup method for navigation. Both should run on pretty much any Android phone from the last five years or so.
Lastly, an update to Google’s Lookout app, which reads labels for people with visual impairments, adds the ability to scan and read out handwritten content the way it can with printed things. That’s useful for sticky notes, “gone fishing” type signs on the doors of stores, and things like greeting cards with notes from the sender. The app has seen big increases in usage over the last year so they’re building it out. (Support for identifying euro and Indian rupee banknotes should help fuel that growth too.)
All the new stuff should be available later this week free of charge.
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