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Postscript wants to be the Mailchimp for SMS – TechCrunch

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Email is certainly not dead, despite many such exclamations, but there’s no question that it’s a bloated, seeping hog of a platform on which it’s incredibly difficult for businesses to develop meaningful relationships with customers.

Postscript, a startup launching out of Y Combinator’s latest class, wants to learn from what email marketing got right and translate that to the next frontier of B2C communications: SMS. It basically wants to be the Mailchimp for texts.

“We are witnessing the decay of email,” Postscript president Alex Beller tells TechCrunch. “User behavior is all SMS now and e-commerce traffic and web traffic, in general, are so heavily mobile.”

The startup specifically wants to focus on shaping how consumers and businesses engage in the relationship around online commerce. Do you have a subscription to some cook-at-home meal startup? Then maybe they’ll shoot you a message asking if you want to add a new dessert option to your meal this week. Reply “YES” to add. That’s it.

The startup handles ensuring that businesses have proper consent from users to get text messages sent to them. From there businesses are able to segment users, plan SMS campaigns with text and media and have everything backed up by a decent analytics suite so that customers can see what happens on the other end of the texts. Beyond campaigns, communications can be automated based on customer actions so they get some feedback after they make a purchase or other action.

Being at the forefront of a new frontier for communicating with customers seems to have its advantages. Postscript claims a 95+ percent open rate and 35 percent click-through rate, numbers that are pretty wild for marketers that have dealt with the stats on email campaigns.

Given that people are used to SMS as a means of conversation, people are also a lot more likely to respond and ask questions inside the chain, something the Postscript founders were a bit surprised by but soon built into their feature set alongside integrations with customer support platforms.

“We rushed out this inbound feature when we realized how much [communication] we had coming in from users,” Postscript CEO Adam Turner told TechCrunch. “It’s all about engagement, not just clicks… and a one-way communication channel.”

As a consumer, the idea that my text messages are soon going to be inundated by #brands elicits a gut reaction to burn it all down, but there’s an air of inevitability that SMS will become the next place that businesses want to infiltrate. We’re already getting updates from food delivery services and UPS; Postscript wants their platform to let people expand and manage these relationships.

There are a few reasons why you don’t have to gravely fear your texting app turning into a corporate dump. The opt-in process for phone communications is already a bit more codified in the U.S., and as companies attempt to stay in the good graces of GDPR for fear of the EU god, it might be more likely they tread carefully. Additionally, while SMS fees aren’t substantial, there’s certainly a more baked-in cost than with forwarding an offer to a huge bank of emails. Lastly, users just have to punch out a quick “UNSUBSCRIBE” to get out of messages from which they’ve gotten their fill, a standard across carriers.

Right now the company is closely integrated with Shopify so users can add this to their storefronts. Pricing varies based on the amount of messages you’re sending. There’s a free tier for sending 100 messages per month, $50/month for sending 1,000 and a few more tiers topping out at a 40,000 SMS per month/$1,500 tier.

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The BMW XM’s Boldest And Brightest New Options, Ranked

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Thank heavens BMW resisted the urge to grab the new XM with eye-searing paint colors. Instead, it has the typical blacks, whites, and grays, but it does have a bright red (Toronto Red Metallic) and a deep blue (Marina Bay Blue metallic) hue at no extra cost. The eccentric madness of options starts with the wheels — the XM’s 23-inch M Light alloys in gold (pictured above), which is a unique touch for a large SUV. Thankfully, you can have the same wheels in a more subdued steel gray option, and the standard 22-inch rollers are not that bad.

The BMW XM gets a standard Merino cowhide upholstery with a black-on-black theme, but the $1,500 Sakhir Orange leather option is worth every penny, standing out even more with a combined black accent. For $1,000 more, however, the Silverstone gray leather with a vintage coffee ceiling and door panels is a refreshing aesthetic. However, BMW’s vintage coffee interior theme looks best with the Deep Lagoon teal leather upholstery (pictured above), which costs the same at $2,500.

BMW wants XM buyers to go crazier with its NightGold Metallic exterior trim, a no-cost styling option that matches well with the gold wheels. The package includes a gold-metallic accent band that runs from ahead of the A-pillars and wraps around the side windows (pictured above), the outer border of the front kidney grilles, and the rear diffuser. Another no-cost option is M Sport Brakes with blue or red calipers, and exclusive M logos.

With base prices starting at $160,00, the all-new BMW XM is a big, bold, powerful SUV that screams money and privilege. It exists in a world littered with Lambos, Aston Martins, Maybachs, Bentleys, and Rolls-Royces, but none feels more forward-looking as the XM.

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This Jet-Powered Soviet Airliner Had A Unique (But Dangerous) Design

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As any aviation enthusiast will tell you, the name “de Havilland” is synonymous with the history of the jet engine. The British de Havilland Comet was the first of its kind — a jet airliner that would revolutionize air travel and pave the way for other airliners to follow. Its first prototype launched in 1949, according to the Royal Air Force Museum. After two disasters, the result of structrual deficiencies, the Comet 1 was retired.

But the Soviet Union unleashed its own jet airliner: the Tupolev TU-104. The body of a TU-16, another Soviet bomber, was adapted to add more passenger space inside, and the aircraft switched from a military to a commercial capacity. 

In authorities’ zeal to put the Soviet stamp on the history of global jet travel, about 10,000 staff members worked on the plane, and its flight debut occurred several weeks earlier than originally intended. This seemed to mean, though, that testing wasn’t as rigorous as it could have been, and the aircraft was plagued by problems as a result.

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Apple’s Vision Pro Headset Is Also A 3D Camera

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According to Apple, all of the videos and photos captured using the Vision Pro’s 3D camera will offer a more immersive experience compared to content captured with ordinary content. That’s not to say that you can’t experience your existing Photos library with the headset, however, and Apple notes that panoramas can be viewed wrapped around the user — though only if those panoramas were captured with an iPhone, by the sounds of it.

The content appears within large windows placed in the user’s own environment, meaning the videos are watched on a large virtual screen that, in a way, is like a huge living painting positioned in one’s living room or office. These videos can be played alongside other apps available on the Apple Vision Pro, and they include expected controls like the ability to scrub through the videos, pause videos, expand photos to larger sizes, and similar. To no one’s surprise, the camera and headset both play well with other Apple products like FaceTime, as well.

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