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Rolls-Royce expands brand identity ahead of new Ghost reveal

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The all-new Rolls-Royce Ghost is debuting in a few hours, but the luxury automaker announced its new brand identity late last week. Answering the needs and preferences of a younger demographic, Rolls-Royce is transitioning from automaker to ‘House of Luxury’ with a modernized visual language.

“As the marque’s digital presence increases, there has never been a more important time for the visual language of the company to reflect our standing as the leading luxury brand in the world,” said Torsten Müller-Ötvös, Chief Executive of Rolls-Royce. “We have embarked on a fascinating journey of modernizing our brand identity to echo those changes seen in our portfolio, our client demographic, their lifestyle, and the luxury world that surrounds them.”

The mission of creating Rolls-Royce’s youthful new brand identity was undertaken by design studio Pentagram. The average Rolls-Royce buyer is 43 years of age, the lowest its been in the automaker’s long and cherished history. Pentagram’s job is to present the true heritage of the Rolls-Royce brand while envisioning a modern future.

“What soon became apparent is that Rolls-Royce has evolved from being regarded as an automotive manufacturer into a leading light in the world of luxury,” said Marina Willer of Pentagram. “It was essential for us to ensure that the brand’s new identity reflected this shift.”

Meanwhile, the all-new second-gen Ghost is the purest expression of a modern Roll-Royce. Obsessively crafted using Rolls-Royce’s new ‘Post Opulence’ design idiom, the new Ghost is opening the doors to minimalist luxury. A fine example is the new illuminated dashboard debuting in the new Ghost. This new feature is inspired by the marque’s Starlight Headliner and consists of 152 high-powered LEDs to create a virtual star cluster and illuminated nameplate across the passenger-side dashboard.

According to Rolls-Royce, this new Illuminated Fascia is completely invisible when the car is off. The new Ghost will also have all-wheel steering and all-wheel-drive. We’ll know more as the new Ghost debuts today.

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Today’s Wordle Answer #649 – March 30, 2023 Solution And Hints

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If you’re still unsure, the solution you seek is bread. Certainly, the word needs no introduction, but its origins might be unfamiliar to you. Etymonline reports that its specific roots are uncertain, but one prominent position is that it is from Proto-Germanic “brautham,” itself from the Proto-Indo-European root “bhreu-,: which means to boil, burn, or bubble, a reference to the rising or leavening of the dough used for bread.

The same source notes that the Oxford English Dictionary maintains that the word derives from Proto-Germanic “braudsmon-,” which means fragments or bits, in the sense of meaning “piece of food.” Fun fact, the Old English word for bread was “hlaf,” which is the root from which the modern word “loaf” is derived.

Since “great” worked, well … great as a starting word yesterday, we repeated it today as well, and it delivered. There were only eight possible answers after it, and we made a lucky and correct second guess. We hope you finish just as fast, and if you’re in the mood for more puzzles, check out these other Wordle-like games.

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Microsoft Is Already Exploring Ads For Bing Chat

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In a blog post published on March 29, Microsoft discussed the topics of boosting traffic and overall “value” for publishers in relation to Bing Chat. The company acknowledged the role that publishers play in creating content and the vital importance of advertisements, which fund the paychecks for those behind the websites. The company says that it has made it a “top goal” to “drive more traffic to publishers in this new world of search.”

Revenue is a key concern, of course, which is where the second goal comes in. Microsoft says that it is working on “pioneering the future of advertising” as it relates to an AI-dominated internet. How will it do that? Two possibilities were shared: displaying multiple links from publishers when the user hovers over a reference, and a revenue-sharing arrangement with publishers that could, among other things, involve putting ads in the chatbot. In the example provided by Microsoft — which is simply referred to as an idea at this time — the revenue would be shared with the publishers whose content was used to generate the answer for the user.

Of course, Bing Chat is only one player in the arena, with its most notable competition being Google Bard — though the latter is still very much in its infancy and was, by all accounts, a rushed project spurred out of desperation to stay competitive. It seems likely that Google will eventually embrace some sort of revenue-sharing arrangement of its own, but only time will tell how that works out.

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The 2024 Porsche Cayenne Debuts A Dramatic Dashboard Upgrade

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For infotainment, the main screen is a 12.3-inch display that shows your navigation and music, similar to the screen used by the Taycan. Below that, Porsche put the climate controls. In a move that will make plenty of old-school gearheads happy, Porsche used physical buttons to control the A/C and heat. 

Front-seat riders can enjoy an optional 10.9-inch feature on the passenger side of the cabin. That screen can stream media or allow the passenger to act as the vessel’s navigator. According to Porsche, a filter on the screen prevents the driver from getting distracted. Onboard Siri functionality can also bear the load if necessary. The interior also features a litany of USB-C chargers that can keep devices topped up and a wireless and cooled charging pad that can deliver up to 15 watts. 

According to Porsche, the 2024 Cayenne will be fully revealed on April 18th. 

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