Apple and Salesforce are both highly successful, iconic brands, who like to put on a big show when they make product announcements. Today, the two companies announced they were forming a strategic partnership with an emphasis on mobile strategy ahead of Salesforce’s enormous customer conference, Dreamforce, which starts tomorrow in San Francisco.
For Apple, which is has been establishing partnerships with key enterprise brands for the last several years, today’s news is a another big step toward solidifying its enterprise strategy by involving the largest enterprise SaaS vendor in the world.
“We’re forming a strategic partnership with Salesforce to change the way people work and to empower developers of all abilities to build world-class mobile apps,” Susan Prescott, vice president of markets, apps and services at Apple told TechCrunch.
Bret Taylor, president and chief product officer at Salesforce, who came over in the Quip deal a couple of years ago, says working together, the two companies can streamline mobile development for customers. “Every single one of our customers is on mobile. They all want world-class mobile experiences, and this enables us when we’re talking to a customer about their mobile strategy, that we can be in that conversation together,” he explained.
For starters, the partnership is going to involve three main components: The two companies are going to work together to bring in some key iOS features such Siri Shortcuts and integration with Apple’s Business Chat into the Salesforce mobile app. Much like the partnership between Apple and IBM, Apple and Salesforce will also work together to build industry-specific iOS apps on the Salesforce platform.
The companies are also working together on a new mobile SDK built specifically for Swift, Apple’s popular programming language. The plan is to provide a way to build Swift apps for iOS and deploy them natively on Salesforce’s Lightning platform.
The final component involves deeper integration with Trailhead, Salesforce’s education platform. That will involve a new Trailhead Mobile app on IOS as well as adding Swift education courses to the Trailhead catalogue to help drive adoption of the mobile SDK.
While Apple has largely been perceived as a consumer-focused organization, as we saw a shift to companies encouraging employees to bring their own devices to work over the last six or seven years, Apple has benefited. As that has happened, it has been able to take advantage to sell more products and services and has partnered with a number of other well-known enterprise brands including IBM, Cisco, SAP and GE along with systems integrators Accenture and Deloitte.
The move gives Salesforce a formidable partner to continue their incredible growth trajectory. Just last year the company passed the $10 billion run rate putting it in rarefied company with some of the most successful software companies in the world. In their most recent earnings call at the end of August, they reported $3.28 billion for the quarter, placing them on a run rate of over $13 billion. Connecting with Apple could help keep that momentum growing.
The two companies will show off the partnership at Dreamforce this week. It’s a deal that has the potential to work out well for both companies, giving Salesforce a more integrated iOS experience and helping Apple increase its reach into the enterprise.
Spotify releases a new exclusive podcast hosted by Kim Kardashian • TechCrunch
Today, Spotify released the first two episodes of the new original podcast “Kim Kardashian’s The System: The Case of Kevin Keith,” narrated by reality TV star Kim K and true-crime producer Lori Rothschild Ansaldi. The series will be available worldwide and is free for all Spotify listeners.
The podcast will have eight episodes in total and explore the story of Kevin Keith, who was convicted of a triple homicide in 1994. For 28 years, Keith has been trying to prove his innocence. Kardashian and Rothschild Ansaldi will work with investigators and experts to demonstrate how the legal system is broken, Spotify wrote in its release.
New episodes of “The System” will be released on Mondays.
Kardashian has been open about her thoughts on the flawed justice system and is currently pursuing a career as a lawyer. She passed the “Baby Bar” exam in California and claims to have plans to open her own law firm in the future.
Kardashian entered a deal with Spotify in 2020 to produce and host an exclusive podcast for the music streaming platform. Her podcast deal joins other celebrities who have inked with Spotify as part of the company’s strategy to expand its exclusive audio offerings. Also, in 2020, Spotify closed a deal with Prince Harry and Meghan Markle.
“The System” podcast launched on the same day that the SEC charged Kardashian for “unlawfully touting a crypt security.” Kardashian settled the case and paid $1.26 million.
Mad Realities’ Devin Lewtan talks onboarding new crypto users through content at TC Sessions: Crypto
If crypto is going to reach “mass adoption,” the industry still has a lot of people it needs to bring on board. Approximately 83% of U.S. adults haven’t ever invested in, traded or used cryptocurrency, according to a Pew Research Center survey conducted this summer.
While many builders and investors agree that it’s still relatively early in the life cycle of blockchain technology, there’s less of a consensus around exactly what applications will catalyze widespread adoption. Consumer-facing crypto startups are trying to build intuitive products that have low barriers to entry, but how will they actually convince people their products are worth using?
Mad Realities, an audience-owned TV production studio, is betting on content and entertainment as the next big on-ramp for the crypto-curious. The company debuted an interactive reality dating show called “Proof of Love” this year that engaged audience members through NFTs and attracted $6 million in seed funding from investors, including celebrity Paris Hilton and crypto venture firm Paradigm.
That’s why we are delighted to have Mad Realities co-founder and CEO Devin Lewtan at TechCrunch Sessions: Crypto in Miami on November 17, where we’ll discuss competitive dynamics in web3 media, how to make web3 products accessible and easy to use, and the opportunities and challenges Lewtan sees ahead as her company tries to recruit Gen Z into crypto.
Before co-founding Mad Realities, Lewtan was a product engineer at Sequoia-backed Clay.run and a founder of the viral Clubhouse show, Shoot Your Shot: NYU Girls Roasting Tech Guys, which went viral on Clubhouse during the peak days of the pandemic.
Lewtan and her co-founders are all in their twenties and remain deeply plugged into digital culture trends, so we’re especially excited to chat with Lewtan about how Mad Realities can continue to stand out in a sea of viral video content.
Take advantage of our special launch pricing — save $250 on General Admission passes while supplies last. Buy your pass today, and then join the web3, DeFi and NFT communities at TC Sessions: Crypto on November 17 in Miami.
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Draymond Green will flip the script at TechCrunch Disrupt • TechCrunch
Golden State Warrior and four-time NBA champion Draymond Green will take the stage at TechCrunch Disrupt on October 18–20 in San Francisco — and get ready for a plot twist.
He will bring his popular podcast, “The Draymond Green Show,” to the Disrupt stage with a very special guest — himself. Turning the tables, Green will hand host duties over to TechCrunch’s own Brian Heater for an interview covering the star athlete’s thoughts on disrupting media, podcasting and sports commentary.
Never one to shy away from straight talk, Green told CNBC of his desire to become a billionaire by the time he hits 40. He’s made several investments along the way, including Smile Direct Club, Blink Fitness gyms, Lobos 1707 (along with LeBron James) and Uninterrupted — part of James’s SpringHill Company.
For his most recent acquisition, Green teamed up with Kevin Love of the Cleveland Cavaliers — along with James and other investors — to purchase a Major League Pickleball team.
We can’t wait to hear more about where Green might focus future investments, his perspective on becoming a disruptive media mogul and how that billionaire status is coming along.
Green’s main gig, of course, is power-forward for the Golden State Warriors. He’s a four-time NBA champion, four-time All-Star, a two-time member of the All-NBA Team, a five-time member of the NBA All-Defensive Team and a two-time Olympic gold medalist.
His off-court career rose to new heights this year when he became the first active NBA player to sign a broadcasting deal with TNT. His podcast, “The Draymond Green Show,” features A-list guests and real talk from Green. He regularly appears on a variety of programs, is a voice-over artist and an executive producer of multiple entertainment endeavors. Green also stars in Prime Video’s “The Sessions: Draymond Green,” “Throwing Bones” and TNT’s “Opening Night.”
TechCrunch Disrupt takes place on October 18–20 in San Francisco. Buy your pass today and find out why Disrupt is the place where startups go to grow.
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