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Smartphone maker Realme is taking India and other emerging markets by storm – TechCrunch

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As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday.

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India rose at a staggering 401.3% since the same period last year, according to IDC.

Market share of smartphone vendors in India

What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales.

In terms of online-only shipment, the company’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme’s C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

Other markets

Realme today operates in 18 countries, including its home market China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May this year, the company entered the European region.

In a report Counterpoint shared with its clients recently, the research firm said that based on the number of smartphones that Realme has shipped, the company’s rank went from 47th in Q3 2018 to 7th as of September this year. By shipping more than 10 million smartphones, the Chinese firm’s shipment grew by a whopping 808% during this period, the research firm said.

India and Indonesia accounted for more than 80% of smartphones that Realme has shipped to date, according to Counterpoint.

“We expect realme to become a serious contender in the market next year as growth will continue in emerging markets and online channels. The value for money proposition is also powerful in times of stagnant economic growth globally,” Counterpoint analysts wrote.

The aggressive growth of Realme hasn’t gone unnoticed with Xiaomi. The two companies have already exchanged testy words with one another and made allegations.

And you thought smartphone wars were over.



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Report: Windows 11 22H2 update will be released on September 20

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Enlarge / A selection of apps from the Microsoft Store.

Microsoft

Windows 11’s first major update, also called Windows 11 22H2, is due to be released to the public on September 20, according to separate reports from The Verge and Windows Central.

The update has been available in near-final form in Microsoft’s Windows Insider Preview channels since May, and we’ve already covered most of its major changes—Windows 11 22H2 will include a few new security features (and new default settings for existing features), a redesigned Task Manager, new touchscreen gestures and window management features, and tweaks for the Start menu and taskbar, among other things. It also continues to replace old bits of Windows 8- and 10-era UI (like the brightness and volume indicators) with rounded Windows 11-style versions, bringing more visual consistency to Windows PCs.

Like all major Windows updates, it likely won’t be offered to all current Windows 11 users on September 20. Microsoft usually sends the update to a small number of PCs first and gradually expands availability until all Windows 11 PCs have installed it. Users can manually install new updates by downloading an ISO or using the Windows 11 Installation Assistant from this page.

Microsoft’s update plans for Windows have changed a lot in the last year, and they’re reportedly still in a state of flux. The company said last year that Windows 11 would receive major updates once a year and that Windows 10 would move from its twice-a-year update model to the same once-per-year schedule. But even as the pace of major updates has officially slowed down, Microsoft has also made some changes to its development and release practices that allow it to roll out small- to medium-size changes at shorter intervals. In the 10 months since Windows 11 was released, we’ve gotten a long list of user interface tweaks, updates for a number of preinstalled first-party apps, and Android app support. Microsoft also reportedly plans to go back to releasing new numbered Windows versions every three years or so, although the company has neither confirmed nor denied this.

For Windows 10 users who can’t or don’t want to install Windows 11, Windows 10 is getting its own 22H2 update. Microsoft released a preview build for it late last month, but the company isn’t talking about what this update actually does. It’s not likely to include many big user-facing improvements.

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Pixel 6 owners who upgrade to Android 13 can never go back

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Android 13 is slowly rolling out to Pixel phones, but here’s something to consider when that update message finally pops up on your device: You can never go back.

Google is apparently changing the way Android updates are enforced on its latest devices. A new warning message on the Pixel Factory Image page says that the Pixel 6, 6 Pro, and 6a can never go back to older versions of Android once they update:

Anti-rollback was first introduced in Android 8 as a security feature. Google can patch all the exploits it wants, but security fixes are meaningless if an attacker can just roll back a device to a previous version that’s full of security holes. Rollback protection works by recording the newest installed version into tamper-evident storage that persists across device wipes, and now the system knows if it’s on an old version or not. Previously, this feature would just show a warning message on boot (and it looks like that will still happen on the Pixel 5 and lower), but now, Google plainly says of the Pixel 6, “You will not be able to flash older Android 12 builds.”

It’s not clear why only the Pixel 6 is affected by this change. If you don’t count Android 12L, this is the Pixel 6’s first major OS update. The three phones listed are also the only three phones that use Google’s first in-house SoC, the Google Tensor, so maybe the chip is flexing its muscles with new anti-downgrade capabilities.

This isn’t a big deal for most consumers, but in previous Android versions, it was nice to have an escape hatch if Google came out with a particularly buggy first release. If you frequently try out different software builds, this change will presumably mean that you can’t use any older third-party ROMs, either.

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Almost-certain Nest Wifi appears at FCC with Wi-Fi 6E on-board

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Enlarge / We can’t show you Google’s likely new Nest Wifi router because it’s confidential. But “white” and “spherical” are pretty good bets.

Google has a new device awaiting approval at the FCC, and all signs point to it being an updated Nest Wifi router that not only addresses the notable lack of Wi-Fi 6 on its last model but leapfrogs ahead to Wi-Fi 6E.

In FCC documents made available yesterday, Google asked the FCC to keep confidential its schematics and operational details, including an “Internal Proprietary Antenna Solution consisting of 6 antennas.” As pointed out by Android Police, the fillings also show support for the 6 GHz frequencies of Wi-Fi 6E. There are also the standard 2.4 and 5 GHz bands, Bluetooth Low-Energy, and the 2.4 GHz frequencies that smart home connection standard Thread relies upon.

The model number—A4R-G6ZUC—is akin to other Nest products, and 9to5Google says it has confirmed that this is the number for the next Nest Wifi router.

In late 2019, when Google skipped Wi-Fi 6 for Nest Wifi, citing (questionable) cost concerns, we noted that a Wi-Fi 6 router wouldn’t do much for a home mostly filled with Wi-Fi 5 and 4 (i.e., 802.11ac and 802.11n) devices. And yet, had Nest’s router and points used Wi-Fi 6, their ability to use this newly freed-up spectrum space to speak to newer devices—and especially for backhaul moving of traffic from node to node—could have benefitted homes full of noisy devices or those competing with close-by neighbors’ gear.

It’s the same story with Wi-Fi 6E. There’s a small list of devices using the relatively recent Wi-Fi 6E right now: the Pixel 6 and 6a, Samsung’s Galaxy S21 Ultra, some brand-new laptops (not including the latest MacBook Air), and any PC you upgrade yourself with a 6E card. Wi-Fi 6E also lets devices make use of the wider 80 and 160 MHz channels, opening up capacity and reducing interference.

Broadcom chart illustrating the difference between a noisy 5GHz channel and a clean 6GHz channel.
Enlarge / Broadcom chart illustrating the difference between a noisy 5GHz channel and a clean 6GHz channel.

Broadcom

It’s worth noting that this FCC filing is only for a Nest Wifi router. It remains to be seen whether Google will offer Nest hubs with built-in speakers, as with the previous Nest Wifi. One more notable improvement Google could latch onto new Nest hubs would be Ethernet ports, something painfully lacking from the current generation.

In our benchmark review of Nest Wifi, we were impressed with Nest’s coverage of a 3,500-square-foot, difficult-layout home but found lots of room for improvement. Given the other options available at the same price points, it seemed like an option best suited for those already enthusiastic about Google Assistant speakers.

By the time Nest Wifi arrives (likely at an October Google hardware event), there will probably be strong Wi-Fi 6E mesh competition. We’ll see if the product has the same value proposition then.

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