Having established itself as a top streaming service with now more than 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s interface so people can access podcasts more easily and broker more exclusives with podcast creators. It’s also getting into the business of selling ads within podcasts as a means of generating revenue from this increasingly popular form of audio programming.
In fact, Spotify has already begun to dabble in podcast ad sales, ahead of this larger push.
Spotify, we’ve learned, has been selling its own advertisements in its original podcasts since mid-2018 year, including in programs like Spotify Original “Amy Schumer Presents: 3 Girls, 1 Keith,” “The Joe Budden Podcast,” “Dissect,” “Showstopper” and others. With more exclusives planned for the year ahead, the portion of Spotify’s ad business focused on podcasts will also grow.
The company appears to be taking a different approach to working with podcasters than it does with working with music artists.
Today, Spotify gives artists tools that help share their work and be discovered — it invested in distribution platform DistroKid, for example, and now lets artists submit tracks for playlist consideration. With podcasters, however, Spotify wants to either bring their voices in-house, or at least exclusively license their content.
“Over the last year, we become very focused on building out a great podcast universe,” said head of Spotify Studios Courtney Holt, speaking at the Consumer Electronics Show (CES) in Las Vegas this week. “The first step was to make sure that we’ve got the world’s best podcasts on Spotify, and integrated the experience into the service in a way that allowed people to build habits and behavior there,” he said.
“What we started to see is that the types of podcasts that really were working on Spotify were ones where they were really authentic voices… so we just decided to invest more in those types of voices,” Holt added.
Spotify’s collection of originals has been steadily growing over the past year. Last August, for example, Spotify nabbed an exclusive deal with the “Joe Budden” podcast, which is aimed at hip-hop and rap culture fans, and launched its first branded podcast, “Ebb & Flow,” focused on hip-hop and R&B. Its full original lineup today also includes “Dissect,” Amy Schumer’s “3 Girls, 1 Keith,” “Mogul,” “The Rewind with Guy Raz,” “Showstopper,” “Unpacked,” “Crimetown” (its first season was wide, the second season is exclusive to Spotify), “UnderCover” and “El Chapo: El Jefe y su Juicio.”
At CES, Spotify announced the addition of one more — journalist Jemele Hill is coming to Spotify with an exclusive podcast called “Unbothered,” which will feature high-profile guests in sports, music, politics, culture and more.
In growing its collection of originals, the company found that podcasters who joined Spotify exclusively were actually able to grow their audience, despite leaving other distribution platforms.
For example, the Joe Budden podcast had its highest streaming day ever after joining Spotify.
This has led Spotify to believe that influencers in the podcast community will be able to bring their community with them when they become a Spotify exclusive, and then further grow their listener base by tapping into Spotify’s larger music user base and, soon, an improved recommendation system.
There are other perks for Spotify, too — when users come to Spotify and begin to listen to podcasts, they often then spend more time engaged with the app, it found.
“People who consume podcasts on Spotify are consuming more of Spotify — including music,” said Holt. “So we found that in increasing our [podcast] catalog and spending more time to make the user experience better, it wasn’t taking away from music, it was enhancing the overall time spent on the platform,” he noted.
While chasing exclusive deals to bring more original podcasts to Spotify will be a big initiative this year, Spotify will continue to offer its recently launched podcasts submission feature to everyone else.
With this sort of basic infrastructure in place, Spotify now wants to help users discover new podcasts and improve the listening experience.
One aspect of this will involve pointing listeners to other podcast content they may like.
For instance, Spotify could point Joe Budden fans to other podcasts about hip-hop and rap. It will also leverage its multi-year partnership with Samsung to allow listeners to pick up where they left off in an episode as they move between different devices. And it will turn its personalization and recommendation technology to podcasts — including the ads in the podcasts themselves.
“Think about what we’ve done around music — the more understanding you have around the music you stream, the more we can personalize the ad experience. Now we can take that to podcasts,” said Brian Benedik, VP and Global Head of Advertising Sales at Spotify, when asked about the potential for Spotify selling ads in podcasts.
The company has been testing the waters with its own podcast ad sales since mid 2018, Benedik said. The sales are handled in-house by Spotify’s ad sales team for the time being.
Benedik had also appeared on a panel this week at CES, where he talked about the value of contextual advertising — meaning, ads that can be personalized to the user based on factors like mood, behavior and moments. This data could be appealing to podcast advertisers, as well.
But to scale its efforts around podcast ads, Spotify will need to invest in digital ad insertion technology. We’re hearing that Spotify is currently deciding whether that’s something it wants to build in-house or acquire outright.
Spotify’s rival Pandora went the latter route. It closed on the acquisition of adtech company Adswizz in May 2018, then introduced capabilities for shorter, more personalized ads in August. By November, Pandora announced it was bringing its Genome technology to podcasts, which allowed for a recommendation system.
Now Spotify aims to catch up.
The addition of podcasts has reoriented Spotify’s focus as a company, Holt said.
“We’re an audio company. We’re trying to be the world’s best audio service,” he told the audience at CES. “It’s a pure play for us. We’re seeing increased engagement; there’s great commercial opportunities from podcasting that we’ve never seen on the platform… and, obviously, exclusives are to give us something that makes the platform truly unique — to have people come to Spotify for something you can’t get anywhere else is the sort of cherry on top of that entire strategy,” Holt said.
Image credits: Spotify
Revolut launches stock trading in the US – TechCrunch
Fintech startup Revolut is rolling out stock trading in its app in the U.S. The company already lets you buy and sell shares if you’re a British user. And now, Revolut has received approval to become a licensed U.S. broker-dealer in the U.S.
Revolut users will be able to trade 1,100 securities, such as shares on the New York Stock Exchange and NASDAQ. The company will also offer access to 200 ETFs. When it comes to features, Revolut offers fractional shares and several order types, such as limit and stop-limit orders.
In the app, you’ll find market graphs, a selection of news headlines and information about the top ten holdings of each ETF. Users can set up price alerts as well. When you buy and sell an asset, you don’t pay any commission. Like on all trading platforms, there’s some spread between the buy and sell price though.
With this new feature, Revolut competes more directly with Robinhood and Cash App. Over the past few years, Revolut has positioned itself as a financial super app.
In the U.S., users can use it as an alternative to a traditional checking account. You can order a debit card, create a virtual card, send and receive money, and put some money aside in a savings vault.
More recently, Revolut has started to expand beyond payments. In the U.S., it has partnered with Paxos to launch the ability to trade cryptocurrencies in the app. And now, there’s stock trading.
Of course, Revolut users in the U.K. still have access to more features. But it’s interesting to see that Revolut is still releasing new features in the U.S. in order to build a financial super app that works across multiple markets.
Many consumer fintech companies that started in Europe have ditched plans to enter the U.S. For instance, N26 recently announced that it’ll stop its operations in the U.S. Revolut currently has 18 million customers.
Apple returns to No. 1 as global smartphone shipments grapple with supply chain concerns – TechCrunch
Supply chain issues continue to have a major impact on smartphone manufacturers per newly released figures from analyst firm Canalys — global shipments grew only 1% year over year in the final quarter of 2021. The numbers come on the tail of Q3 reports, which saw an overall drop of 6%, citing similar issues over component supply.
The firm also factors in a resurgence of COVID-19, courtesy of the omicron variant, which has sent a number of locals into shutdown reminiscent of the pandemic’s early days roughly two years ago. Canalys notes that this impact is greatest among the smaller manufacturers in the market, who have had the greatest issues finding new suppliers.
“Component manufacturers are eking out additional production, but it will take years for major foundries to significantly increase chip capacity,” the firm’s Mobility VP Nicole Peng said in a statement tied to the new figures. “Smartphone brands are already innovating to make the most of their circumstances, tweaking device specs in response to available materials, approaching emerging chipmakers to secure new sources for ICs, focusing product lines on the best-selling models and staggering new product releases.”
Larger companies remain less impacted overall by shortages and bottlenecks. The quarter also saw Apple return to the overall top spot in the global market, after three quarters away. The company’s rise is attributed to the success of the iPhone 13 and an extremely solid performance in Mainland China — the world’s largest smartphone market.
Apple’s overall marketshare ticked up from 12% to 23% of the market since last quarter. The previous drop owed in part, to the company’s trouble meeting demand in a number of regions in recent quarters.
“Apple’s supply chain is starting to recover, but it was still forced to cut production in Q4 amid shortages of key components and could not make enough iPhones to meet demand,” says analyst Sanyam Chaurasia. “In prioritized markets, it maintained adequate delivery times, but in some markets its customers had to wait to get their hands on the latest iPhones.”
Samsung, meanwhile, dropped to second, from 23% to 20% of the total market. Chinese manufacturers Xiaomi, Oppo and Vivo rounded out the top five for Q4.
Block’s Cash App adopts Lightning Network for free bitcoin payments – TechCrunch
Late last year, Twitter CEO Jack Dorsey stepped down from his position in order to give his full attention to his other company Square, now called Block, which had become increasingly invested in blockchain technology and cryptocurrency — just like Dorsey himself. Now we’re starting to see the results of Block’s embrace of crypto, as this morning Cash App announced it’s integrated with the Lightning Network, allowing its U.S. users to send bitcoin for free to anyone worldwide.
The feature had been slowly rolling out to Cash App customers before today, but Cash App had not yet made a formal announcement. The company says the rollout is expected to complete over the “coming weeks,” reaching all U.S. Cash App customers.
Once live, Cash App users will be able to send bitcoin internationally to any external compatible wallet, including those for family or friends or a self-managed wallet, like Chivo Wallet, BlueWallet, or Muun Wallet, for example. Users will also be able to send bitcoin to any merchant that accepts Lightning Network payments, with zero fees. While this isn’t yet a mainstream activity, a few merchants have begun to accept Lightning payments, allowing customers to do things like order a pizza over the Lightning Network or buy gift cards.
The Lightning Network’s integration into Cash App could also help to empower the growing creator economy, as fans could send bitcoin to show their support for an individual creator or cause if they accepted Lightning payments.
Cash App explains the advantages of this system, noting that typical Bitcoin network transactions can take some time to process and see higher fees, compared with Lightning Network — whose name is meant to convey its speedier capabilities. Its transactions also take place independently of the blockchain (off-chain), which helps to reduce the fees, time, and energy usage that would otherwise be involved. But the Lightning Network will still benefit from the blockchain’s technology and decentralization, as the transactions taking place on the network are later consolidated and recorded to the main Bitcoin blockchain.
Dorsey himself had demonstrated interest in the Lightning Network, tweeting back in 2019 that it was a “cool example” of the experimentation taking place among #BitcoinTwitter users. More recently, Block’s bitcoin-focused company, Spiral, presented its Lightning Development Kit (LDK) which offers a way to easily integrate bitcoin payments into any application. The new Lightning integration on Cash App is also powered by Spiral’s LDK — and Cash App is also the first and largest payments app to integrate with LDK at this time, the company notes.
The rollout of LDK is also an example of Block’s strategic vision in action, where one arm may build the tools that are adopted by other Block-owned businesses.
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