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Squad is the new screensharing chat app everyone will copy – TechCrunch

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Squad could be the next teen sensation because it makes it easy to do nothing… together. Spending time with friends in the modern age often means just being on your phones next to each other, occasionally showing off something funny you found. Squad lets you do this even while apart, and that way of punctuating video chat might make it the teen girl “third place” like Fortnite is for adolescent boys.

With Squad, you fire up a video chat with up to six people, but at any time you can screenshare what you’re seeing on your phone instead of showing your face. You can browse memes together, trash talk about DMs or private profiles, brainstorm a status update, co-work on a project or get consensus on your Tinder swipe. It’s deceptively simple, but remarkably alluring. And it couldn’t have happened until now.

How Squad screensharing looks

Squad takes advantage of Apple’s ReplayKit for screensharing. While it was announced in 2015, it wasn’t until June 2018’s iOS 12 that ReplayKit became stable and easy enough to be built into a consumer app for teens. Meanwhile, plus-size screens and speedy LTE and upcoming 5G networks make screensharing watchable. And with Instagram aging and Snapchat shrinking, there’s demand for a more intimately connected social network.

Squad only launched its app last week, but droves of Facebook and Snap employees have signed up to spy on and likely copy the startup, co-founder and CEO Esther Crawford tells me. Screensharing would fit well in group video chat startup Houseparty too. To fuel its head start, Squad has the $2.2 million it raised before it pivoted away from Molly, the team’s previous App where people can make FAQs about themselves. That cash came from betaworks, Y Combinator, BBG Ventures, Basis Set Ventures, Jesse Draper, Gary Vaynerchuk, Niv Dror, and [Disclosure: former TechCrunch editor] Alexia Bonatsos’ Dream Machine. Next, Squad wants to let people tune in to screenshares via URL to unlock a new era of Live broadcasting, and equip other apps with the capability through a Squad SDK.

“People under 24 do video chat way different than people 25 and above” says Crawford. Adding screensharing is “an excuse for hanging out.”

Serious ideas are preludes to toys

Screensharing has long been common in enterprise communication apps like Webex, Zoom and Slack. I even called a collaborative browsing and desktop screensharing app my favorite project from Facebook’s 2011 college hackathon. But we don’t just use our screens for work any more. Teens and young adults live on the digital plane, navigating complex webs of friendships, entertainment and academia through their phones. Squad makes those experiences social — including the “social” networks we often scroll through in isolation. Charles and Ray Eames said “Toys are preludes to serious ideas,” but this time, it is happening in reverse.

Squad co-founders from left: Ethan Sutin, Esther Crawford

“The idea came from a combination of things — a pain we were experiencing as a team,” Crawford recalls. My development team is constantly sending each other screenshots and screen recordings. It seemed ridiculous that I can’t just show you what’s on my screen. It was a business use case internally.” But then came the wisdom of a 13-year-old. “My daughter over the summer was bugging me. ‘Why can’t I just show what’s on my screen with my friends?’ I said I think it’s not technically possible.” That’s when Crawford discovered advances in ReplayKit meant it suddenly was possible.

Crawford had already seen this cycle of tool to toy before, as she was an early YouTuber. Back in the mid-2000s, people thought of YouTube as a place to host videos about eBay listings, professional presentations or dating profile supplements. “They couldn’t imagine that if you let people just reliably and easily upload video content, there’d be all these creative enterprises.”

Use cases for Squad

After stints in product marketing at Coach.com and Stride Labs, she built Estherbot — a chatbot version of herself that let people learn about her. Indeed, 50,000 people ended up trying it, convincing her people needed new ways to reveal themselves to friends. She met Ethan Sutin through the project and together they co-founded FAQ app Molly before it fizzled out and was shut down. “Molly wasn’t working; it had high initial engagement sessions, but then they would drop off. Maybe it’s not the right time for the augmented version of you,” noted Crawford.

Crawford and Sutin pivoted Molly into Squad to keep exploring new formats for vulnerability. “What excited Ethan and I was this mission to help people feel less lonely.”

Alone, together

Squad recommends apps to screenshare

Squad worked, thanks to a slick way to activate screensharing. The app launches to the selfie camera similar to Snapchat, but with a + button for inviting friends to a video call. Tap the screenshare button at the bottom, select Squad and start the broadcast. To guide users toward the best screensharing experiences, a menu of apps emerges encouraging users to open Instagram, TikTok, Bumble, their camera roll and others.

People can bounce back and forth between screensharing and video chat, and tap a friend’s window to view it full-screen. And when they want another friend to see what they’re seeing, Squad goes viral. One concern is that Squad breaks privacy controls. You could have friends show you someone’s Instagram profile you’re blocked by or aren’t allowed to see. But the same goes for hanging out in person, and this is one reason Squad doesn’t let you download videos of your chats and is considering screenshot warnings.

What’s so special about Squad is that it lacks the intensity of traditional video chat, where you constantly feel pressured to perform. You can fire up a chat room, and then go back to phoning as you please with your screen displayed instead of your blank face (though the Android version in beta offers picture-in-picture so you can show your mug and the screen).

“There’s no picture-in-picture on iOS, but younger users don’t even really care. I can point it at the bed and you can tell me when there’s something to look at,” Crawford tells me. A few people, alone in their houses, video chatting without looking at each other, still feel a sense of togetherness.

The future of Squad could grant that feeling to a massive audience of a celebrity or influencer. The startup is working on shareable URLs that creators could post on other social networks like Twitter or Facebook that their fans could click to watch. Tagging along as Kylie Jenner or Ninja play around on their phone could bring people closer to their heroes while serving as a massive growth opportunity for Squad. Similarly, colonizing other apps with an SDK for screensharing could allow Squad to recruit their users.

Squad makes starting a screenshare easy

The startup will face stiff technical challenges. Lag or low video quality destroy the feeling of delight it delivers, Crawford admits, so the team is focused on making sure the app works well even in rural areas like middle America where many early users live. But the real test will be whether it can build a new social graph upon the screensharing idea if already popular apps build competing features. Gaming tools like Discord and Twitch already offer web screensharing, and I suggested Facebook should bring the feature to Messenger when in late-2017 it launched in its Workplace office collaboration app.

Helping a friend choose when to swipe right on Tinder via Squad

In June I wrote that Instagram and Snapchat would try to steal the voice-activated visual effects at the center of an app called Panda. Snapchat started testing those just two months later. Instagram’s whole Stories feature was cloned from Snapchat, and it also cribbed Q&A Stories from Polly. Overshadowed, Panda and Polly have faded from the spotlight. With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it. Squad will have to hope first-mover advantage and focus can defeat a screensharing feature bolted on to apps with hundreds of millions or even billions of users.

But regardless of who delivers this next phase of sharing, it’s coming. “Everyone knows that the content flooding our feeds is a filtered version of reality. The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations,” Crawford wrote.

Perhaps there’s no better antidote to the poison of social media success theater that revealing that beyond the Instagram highlights, we’re often just playing around on our phones. Squad might not be glamorous, but it’s authentic and a lot more fun.

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Meta plans hiring freeze, NASA shoots an asteroid, and Elon’s texts about Twitter are made public • TechCrunch

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Hi all! Welcome back to Week in Review, the newsletter where we quickly sum up some of the most read TechCrunch stories from the past seven days. The goal? Even when you’re swamped, a quick skim of WiR on Saturday morning should give you a pretty good understanding of what happened in tech this week.

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most read

  • Elon’s texts: As part of the ongoing Musk vs. Twitter trial, a big ol’ trove of Twitter-related texts between Elon and various key figures/executives/celebrities has been made public. Amanda and Taylor look at some of the most interesting bits, with appearances from people like Gayle King, Joe Rogan, and Twitter founder Jack Dorsey (or, as he seems to be named in Elon’s contacts, “jack jack”.)
  • Instagram bans PornHub’s account: “After a weeks-long suspension,” writes Amanda, “Pornhub’s account has been permanently removed from Instagram.” Why? PH says they don’t know, as they insist everything they put on Instagram was totally “PG” while calling for “full transparency and clear explanations.”
  • Interpol issues a red notice for Terra’s founder: “Interpol has issued a red notice for Do Kwon,” write Manish and Kate, “requesting law enforcement agencies worldwide to search for and arrest the Terraform Labs founder whose blockchain startup collapsed earlier this year.”
  • Google Maps’ new features: A bunch of new stuff is coming to Google Maps, and Aisha has the roundup. There’s a new view style meant to help you “immerse” yourself in a city before you visit, a “Neighborhood vibe” feature that aims to capture an area’s highlights, and augmented reality features that use the view from your camera to show exactly where ATMs and coffee shops are.
  • Meta’s hiring freeze: The era of explosive hiring at Meta/Facebook is over, it seems. The company will freeze hiring and “restructure some groups” internally, Zuckerberg reportedly announced during an internal all-hands this week.
  • Hacker hits Fast Company, sends awful push notifications: If you got a particularly vulgar push notification from Fast Company by way of Apple News this week, it’s because a hacker managed to breach the outlet’s content management system. The hacker also apparently published a (now pulled) post on Fast Company outlining how they got in.
  • NASA hits an asteroid: If we needed to hit an asteroid from millions of miles away — to, say, change its course and steer it away from Earth — could we do it? NASA proved they could do just that this week, smashing a purpose-built spacecraft into an asteroid at 14,700 mph. The asteroid in question was never believed to be a threat to Earth, but these are the kinds of things you want tested before they’re necessary.
  • Microsoft confirms Exchange vulnerabilities: “Microsoft has confirmed two unpatched Exchange Server zero-day vulnerabilities are being exploited by cybercriminals in real-world attacks,” writes Carly. Even worse? There’s no patch yet, though MSFT says one has been put on an “accelerated timeline” and offers temporary mitigation measures in the meantime.

audio roundup

Didn’t have time to tune in to all of TechCrunch’s podcasts this week? Here’s what you might’ve missed:

  • Evernote and mmhmm co-founder Phil Libin joined us on Found to share what he’s learned about remote work and why he’ll “never go to work in the metaverse.”
  • The Chain Reaction crew went deep on why crypto exchange FTX bid billions on a bankrupt company’s assets.
  • Amanda joined Darrell on the TechCrunch Podcast to explore whether Tumblr was reversing its controversial porn ban (spoiler: no), and Devin hopped on to talk all about NASA’s wild anti-asteroid test mission.

techcrunch+

What hides behind the TechCrunch+ paywall? Lots of really great stuff! It’s where we get to step away from the unrelenting news cycle and go a bit deeper on the stuff you tell us you like most. The most-read TC+ stuff this week?

  • Is Silicon Valley really losing its crown?: A provocative question, one asked all the more after COVID flipped the switch on widespread remote work pretty much overnight. Alex dives into the investor data to see where the money is going, and whether or not that’s changed.
  • Investors hit the brakes on productivity software: It’s an Alex Wilhelm double feature this week! After a few quarters of consistent investment growth, it seems investor interest in productivity tools might be waning. Why? Alex looks at why/how investment in the vertical has shifted.
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ByteDance’s Pico debuts its Quest rival, but challenges remain • TechCrunch

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When ByteDance bought the Chinese VR headset maker Pico a year ago, the message it sent was clear: it was betting that the immersive device would be where future generations spend most of their time consuming digital content. It’s a marriage reminiscent of Meta’s acquisition of Oculus back in 2014, except the world is now in a different place with technological advances that make VR headsets cheaper, less laggy, and more comfortable to wear.

The TikTok parent has long aimed to compete in a market dominated by Oculus’s VR devices for consumers. When Meta launched Quest 2 in 2020, ByteDance worked on a confidential internal project to develop AR glasses, The Information reported. Pico’s product launch this week is a further indication of its ambition to challenge Quest, which has enjoyed roughly two-thirds of the global AR and VR market for the past two years.

The Pico 4, which starts at €429 (around $420 thanks to a strong dollar) for 128GB and ships to Europe, Japan, and South Korea aside from China, has received applause in the VR community. It weighs only 295 grams without the straps and can function as a standalone device but also be tethered to PCs for more advanced VR experiences. It uses the Qualcomm Snapdragon XR2 processor as Quest 2 does. 

“It’s inexpensive and good quality, with specs that can match Quest 2,” says Gavin Newton-Tanzer, host of mixed reality conference AWE Asia.

“Was impressed with the weight, comfort, LCD display, pancake lenses, color AR passthrough, and controllers. All it needs now are serious triple-A VR exclusives to distinguish itself from Meta to get gamers interested,” writes a VR content creator.

Merely “matching” Quest 2 specs doesn’t sound good enough given the latter came out two years ago and became an instant hit. Pico not only has a lot of catch-up to do on the technological front but also in terms of content and branding.

“Oculus’s content ecosystem is more established, providing a better understanding of what consumers want,” says Newton-Tanzer. Popular rhythm game Beat Saber, for instance, had generated $100 million in revenue on Oculus Quest by October 2021.

Pico is facing a chicken-or-egg problem, the XR expert suggests. Its user base across product lines isn’t currently large enough that top-tier creators would be devoted to making games, videos, and other VR content exclusively for its platform. It reportedly sold 500,000 units last year, half of its target. In contrast, Quest 2 shipped 10 million units in the space of October 2020 and November 2021. But without premium content, Pico will have a hard time attracting users in a meaningful way.

The good news is Pico has established a strong foothold in China and doesn’t face much competition in the home market. Oculus doesn’t have an official presence in China, meaning users have to go through the hassle of ordering an overseas version, getting the Oculus app from a foreign app store, and accessing its global app ecosystem through a virtual private network as Meta’s servers are blocked in China.

The technological bifurcation could allow Pico time to test and learn in the home market before launching into the West at full steam. Expansion in the U.S. is already set in motion as ByteDance began building a team for Pico on the West Coast, according to Protocol, with a focus to attract talent in content, marketing, and R&D.

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YouTube TV users can now subscribe to standalone networks without a base plan • TechCrunch

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YouTube TV launched a new option that allows subscribers to purchase add-ons without subscribing to the full channel offering in the service’s Base plan. With this new à la carte plan, subscribers can access more than 20 add-on channels, from Showtime and HBO Max to NBA League Pass, MLB.TV, and Starz among others.

This confirms reports that the company was looking to launch a YouTube channel store and join many other services that aggregate streaming subscriptions. Sling TV, Roku, Amazon Prime Video and Apple TV offer standalone options.

So, rather than spending $64.99 a month for the YouTube TV Base Plan that provides over 85 channels, consumers can now choose a more flexible option that allows them to mix and match from select entertainment networks, live sports and more, all within one app.

Customers can add or remove a network at any time they want as well as manage billing from the YouTube TV interface. To switch to the add-on only plan, users can go to “Settings” and select “Membership” then “Manage” to cancel the base plan. Choose “Update memberships” to add individual networks to the membership.

Like the base plan, subscribers with the à la carte plan still get access to an Unlimited DVR, three simultaneous streams and six household accounts.

Here is the full list of channels that subscribers can select from.

  • HBO Max
  • Showtime
  • Starz
  • MLB.TV
  • NBA League Pass
  • Cinemax
  • Epix
  • Hallmark Movies Now
  • Acorn
  • CuriosityStream
  • Outside TV Features
  • ALLBLK
  • Shudder
  • Sundance Now
  • IFC Films Unlimited
  • Dove Channel
  • CONtv
  • Docurama
  • Law & Crime
  • VSIN

 

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