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The 5 Best Black Friday Apple Deals: MacBooks, AirPods, Apple Watch, iPad, and More.

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Andrew Cunningham

Black Friday is in full swing, and that’s great news if you’ve had your eyes on an Apple device but have been waiting for a solid discount to pull the trigger. Apple devices are notoriously expensive, and you typically don’t see many discounts throughout the year. Fortunately, Black Friday brings notable Apple deals not only from retailers, but Apple itself. Just as we do every year, we’re cutting through the noise to bring you the best Black Friday Apple deals we can find.

Below are a few of the most worthwhile Apple deals we’re seeing as of this writing. As always, we’re focusing on products we’d actually recommend based on our time reviewing them and excluding any we don’t think are worth your money. Lastly: there haven’t been any huge iPhone deals we think are worth your time, so the focus here is on other products.

Ars Technica may earn compensation for sales from links on this post through affiliate programs.

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The 2022 iPad Air.
Enlarge / The 2022 iPad Air.

Samuel Axon

Apple iPad Air 2022 10.9-inch for $500 ($560) at Amazon (discount at checkout)

Also at Apple for $680 with a $50 Apple gift card

These days, it’s not hard to make the case that Apple makes <em>too</em><em> many</em> iPad models. The lineup has gotten convoluted and confusing, and some models offer better value than others. Fortunately, if you can afford it, there’s one clear recommendation for the significant majority of would-be tablet owners: the iPad Air.

The iPad Pro’s 120Hz display, Face ID authentication, and other bells and whistles are all nice-to-haves, but they’re not essential. And on the other end of the lineup, the new 2022 iPad sacrifices a bit too much compared to the Air, given the price difference.

The Air doesn’t skimp on anything essential: it has the fast M1 chip, second-generation Apple Pencil support, a great screen, and strong accessory support. It’s currently on sale at Amazon for $500 ($60 off typical street price), but Apple’s also offering it for full retail at $680 with a $50 Apple gift card incentive.

For scale, here are the brick and cable next to the laptop.
Enlarge / For scale, here are the brick and cable next to the laptop.

Samuel Axon

MacBook Air 2022 for $1,050 ($1,200) at Amazon

The Mac has been through many permutations (and ups and downs) over the years, but the recent transition away from Intel processors to Apple’s own custom-designed silicon has made clear that this is as good a time to go Mac as any there ever was.

While many of Apple’s Macs (like the MacBook Pro or the Mac Studio) are specialized products for certain audiences, the 2022 MacBook Air is the Mac that makes the most sense for the most people. Its M2 processor is frankly faster than most desktop processors, and a recent redesign modernized a classic laptop—even if it did so at the cost of some its unique identity.

You can buy the Air at a $150 discount from Amazon ($1,050 for 256GB or $1,350 for 512GB) or you can buy it directly from Apple and get a $150 gift card.

If you need more power or a bigger screen, check out our Best Black Friday Laptop Deals post, where we have discounts on the well-equipped, multi-port-toting 14-inch MacBook Pro on sale for $1,600 ($400 off) and the most powerful Apple laptop, the 16-inch MacBook Pro for $2,000 ($500 off).

Jeff Dunn

Apple AirPods Pro (second generation) for $249 with a $75 Apple gift card from Apple

Also at Amazon for $199 and first generation for $159 at Walmart

AirPods are more convenient than any other wireless headphones we’ve used, they offer essential features like spatial audio and transparency mode, and the sound quality isn’t generally too bad for the price, either. You can absolutely find other headphones that beat any of Apple’s comparably priced AirPods models in either sound quality or noise cancellation (though you’d be hard pressed to find anything that’s as easy to use wirelessly) but as a complete package, let’s just say that AirPods are wildly popular for a reason. Just don’t bother if you don’t have an Apple device to pair them with.

The best AirPods for most people are the AirPods Pro; they strike a perfect balance between price and performance. Both the first- and second-generation AirPods Pro are on sale right now. While both deals offer solid value, the second-generation is an objectively better pair of headphones in all relevant ways, as you might expect. If you can find use for a $75 Apple gift card, then we’d recommend grabbing Apple’s deal for the second-gen AirPods Pro.

Noise cancellation is improved, as is spatial audio performance, lending to a more immersive sound experience. The second-gen also improves listening time from four and a half hours on the first-gen to six on the latest-gen, while adding goodies like a MagSafe charging case with a built-in speaker and chip for new Find My capabilities, in case your AirPods ever go missing. The first-generation AirPods still sound very good, and noise cancelation is on the higher end of the spectrum compared to most earbuds. So, again, if you have no uses for a $75 Apple gift card, we can’t fault you for saving a few bucks and getting the first-generation Pros instead.

The Apple TV 4K with Apple's improved Siri Remote.
Enlarge / The Apple TV 4K with Apple’s improved Siri Remote.

Jeff Dunn

Apple TV 4K 2021 64GB for $100 ($130) at Amazon

Apple TV HD 2021 32GB $59 ($99) at Walmart

Apple just recently released a new revision of its Apple TV 4K streaming box, but it wasn’t a huge upgrade over the prior model unless you are using a TV that only supports HDR10+ instead of Dolby Vision. With the new one on the market, though, last year’s mostly-the-same model is steeply discounted, making it the best deal out there for a streaming TV platform. As always, its appeal compared to offerings from Roku and others is lessened if you’re not already living in Apple’s ecosystem, but if you have an iPhone or AirPods, the current discount is a steal.

If you don’t need 4K quality, the Apple TV HD is also on steep discount for the lowest price we’ve ever seen on a new Apple TV at $69.

The Apple Watch SE.
Enlarge / The Apple Watch SE.

Samuel Axon

Apple Watch SE second generation (40 mm) for $229 ($270) Amazon

Apple offers a plethora of Watch models now, including the new flashy, outdoorsy Apple Watch Ultra. But truth be told, the entry-level Apple Watch SE (available at 40mm or 44mm) includes most of the features most people would care to have. We’re not knocking the Series 8 or the Ultra—they have a lot to offer. If you want the most health-feature heavy device, the Apple Watch Series 8 is the way to go, and it’s on sale for $350 ($50 off) right now. But if you’re just looking for something to help you track your workouts and stay connected, the SE will do the job for a lot less money.

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It sounds like Google will unveil its ChatGPT clone February 8

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Everybody panic! Next week Google is hosting what can only be described as an “emergency” event. According to an invite sent to The Verge, the event will revolve around “using the power of AI to reimagine how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need”—in other words, Google’s going to fire up its photocopier and stick OpenAI’s ChatGPT onto the platen. The 40-minute event will, of course, be live on YouTube on February 8.

Google’s parent company, Alphabet, had its earnings call yesterday, and Google/Alphabet CEO Sundar Pichai promised that “very soon people will be able to interact directly with our newest, most powerful language models as a companion to Search in experimental and innovative ways.” Earlier this year, the company declared a “code red” over the meteoric rise of ChatGPT and even dragged co-founders Larry Page and Sergey Brin out of retirement to help.

Google has plenty of AI technology, but it is mostly not open to the public. It has a chatbot language model called “LaMDA” (Language Model for Dialogue Applications) and an image-generation AI called “Imagen.” While OpenAI turns similar technologies into public products like DALL-E and ChatGPT that wow the world and earn the company a ton of attention, Google keeps everything internal and only ever talks about these projects in blog posts and research papers.

One result of Google’s productization efforts, according to a CNBC report, is called “Apprentice Bard,” a chatbot that uses LaMDA technology enabling people to “ask questions and receive detailed answers similar to ChatGPT.” The report laid out a ton of possible directions Google is experimenting with, like “an alternate search page that could use a question-and-answer format,” “prompts for potential questions placed directly under the main search bar” on the Google homepage, and a results page that shows “a gray bubble directly under the search bar, offering more human-like responses than typical search results.”

Google's invite.
Enlarge / Google’s invite.

Google

It’s not even clear ChatGPT is a real problem for Google. Google has a history of overreacting to other popular things on the Internet, and these “clone a competitor” projects litter the Google Graveyard. At one point, it considered Facebook an existential threat and built Google+. That project was eventually shut down, and today Google has no social presence, yet the company still seems fine. Before that, it was Amazon that was “Google’s biggest search rival.” Those fears eventually gave birth to the Amazon Prime clone Google Shopping Express. That project failed, too, and somehow Amazon has yet to replace Google search. ChatGPT is hyped as a search competitor because it’s a way to get direct answers to questions. While that is a part of Google Search’s business, Google already has an interface for direct answers: Google Assistant. Just like ChatGPT, Assistant was originally pitched as a chatbot.

While the Assistant works fine for simple queries, Google hasn’t been able to monetize the feature, and it’s reportedly been cutting resources from the division. It’s not clear how a ChatGPT competitor would change the core problem of monetization other than kicking that can down the road a few years. Monetization works when you have a list of 10 blue links to sort through but is less easy when you help people immediately find an answer. Pushing more people into that style of interface might hurt Google’s bottom line. It’s not just Google: Amazon has not been able to figure out an answer to Alexa monetization, either.

Perhaps the only part of Google that ChatGPT threatens is the stock price. Google seems rather frantic in its announcement because the company has several yearly events that this announcement could easily slot into, like Google I/O, which is held every May. That’s next quarter, though, and if Google is worried about investor confidence, that would explain why it seems to feel this event needs to happen this quarter and not next quarter. Tune in Wednesday!

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PC maker pulls Samsung Pro SSDs after users report abnormal health drops

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Enlarge / Puget Systems won’t be using the 1 or 2TB Samsung 990 Pro anymore.

Samsung has earned a strong reputation among PC enthusiasts when it comes to solid-state storage. Its Pro series of SSDs are often among reviewers’ top recommendations for users seeking high-speed storage for large work files, apps, and boot drives. Over the past year, though, reliability concerns around Samsung’s 980 Pro and most recent 990 Pro have marred this reputation. It has become so notable that custom PC-maker Puget Systems, a top proponent of Samsung SSDs since the SATA days, has pulled 1TB and 2TB Samsung drives from its lineup.

For Puget, problems with Samsung SSDs, which the 22-year-old boutique PC shop sells in its custom-built systems, started with the 980 Pro that came out in September 2020. On January 31, Puget wrote a blog noting it “received a surprising number of reports of failing Samsung drives, specifically with the 2TB version of the 980 Pro.

“The most common failure mode that we have found is that the drives are suddenly locked into read-only mode, rendering the drive unusable. If the failed drive is the primary drive, then the system becomes unbootable until the drive is replaced and the OS is reinstalled,” Chris Newhart, a Tier 2 repair technician at Puget, wrote.

Samsung recently released a firmware update to remedy the issues, and Puget noted that it worked with Samsung for months to help resolve the problems.

In August, Samsung released the 990 Pro, which was met with positive reviews from publications like PCMag and Tom’s Hardware. But users started reporting reliability issues with this updated model, too.

In January, Neowin reported seeing one of their 990 Pro’s health drop to 95 percent after about a week and before writing 2TB to the drive. This was a dramatically different experience from their other (unspecified) Samsung SSD that was 1.5 years old, had over 40TB written, and 99 percent health.

But the experience was, apparently, not an anomaly.

As detailed by Tom’s Hardware, various users across the web, including on Reddit, Twitter, and the Overclock.net forums, reported rapid health decline. One user reported the 990 Pro showing 64 percent health with 2TB of data written.

Authorized returns of the devices reportedly resulted in Samsung factory-resetting the SSDs and saying they weren’t defective.

Samsung is reportedly working on the issue with Puget but hasn’t made any public statements. In the meantime, the damage has been done, and trust, like the apparent life span of some users’ 990 Pros, has eroded.

Puget, for instance, is “transitioning” away from Samsung when it comes to 1TB and 2TB NVMe drives in favor of Sabrent offerings “while this situation unfolds and we learn more,” it announced in a blog post that was posted Thursday and spotted by Tom’s Hardware today. William George, with product development at Puget, wrote that, “if the endurance (and thus lifespan) of the [Samsung] drives is indeed dropping at this rate, it is very concerning.”

Puget is far from one of Samsung’s biggest partners, but the move and publicity of the statement illustrate the hit that Samsung’s SSD reputation has taken over the past year. Puget has been quite vocal in the past about Samsung SSDs and has gushed about their reliability. In 2016, it said Samsung’s SATA SSDs were “by far the most reliable PC component we have ever sold.” Such strong backing of Samsung SSDs was exactly why Puget felt it had to take a public stance on the current drives.

Puget’s blog noted that “there is a chance that the 990 Pro issue is just improper reporting of endurance loss.” The company will work with Samsung “to help arrive at a solution” for Puget customers and the general public.

It said it’s helping customers who already have 980 Pro 2TB drives to install the latest firmware. The company will still use Samsung’s 500GB 980 Pro.

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Big Tech groups disclose $10 billion in charges from job culls and cost cuts

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Enlarge / The job and cost cutting come after a decade of heavy spending in a focus on top-line growth.

FT/Bloomberg

Amazon, Meta, Alphabet, and Microsoft will collectively incur more than $10 billion in charges related to mass redundancies, real estate, and other cost-saving measures, as the Big Tech companies reveal the hefty price they incur to rein in spending.

The US companies that have been implementing the largest job cuts in the tech sector disclosed the high costs related to their restructuring efforts in earnings statements released this week.

The four groups had previously announced 50,000 job cuts to convince Wall Street they were heading into a “year of efficiency,” as Meta chief executive Mark Zuckerberg described it. This trend comes after more than a decade of heavy spending in a focus on aggressive top-line growth.

Despite the companies’ high upfront costs such as severance payments, investors appear encouraged by the steps taken.

Since formally announcing their cuts, the companies have together added more than $800 billion to their market capitalizations. Meta, the earliest mover among the Big Tech groups, has seen its value almost double since detailing its job cuts in November.

While savings could have been made by implementing more gradual cost reductions, tech companies were being rewarded by the markets for “ripping the Band-aid off,” said Wedbush analyst Dan Ives.

“Big Tech has been spending money like ’80s rock stars for the last four to five years,” he said. “It feels like there’s adults in the room now.”

The process to become leaner in the wake of macroeconomic pressure contrasts starkly with the pandemic-era hiring boom, with headcounts increasing rapidly at tech companies that were responding to a rise in demand in digital products and services.

Apple remains the only large tech company that has not announced any job cuts or a cost-cutting program, despite on Thursday reporting its first decline in quarterly revenues in three and a half years.

According to Layoffs.fyi, a tracker logging instances of tech redundancies, almost 250,000 employees have been let go across the sector since the start of last year.

Some of the most recent, from this past week, include software group Okta, which laid off 300 employees, data analysis company Splunk, with 325, and image-sharing social network Pinterest, which said 150 roles would go.

The deepest cuts have come from the biggest names. In November, Meta announced it would let go of 11,000 of its employees, as well as dump office space and data centers.

On Wednesday, the Facebook parent detailed charges of $4.6 billion related to restructuring. Severance costs ran to $975 million, according to a company filing, though that cost was offset by “decreases in payroll, bonus and other benefits expenses.” A further $1 billion in charges related to reducing office footprint is expected in 2023.

Amazon chief executive Andy Jassy told employees in January the company would eliminate 18,000 roles.

Speaking to investors on Thursday, Amazon’s chief financial officer, Brian Olsavsky, said $640 million had been spent on severance in the fourth quarter of 2022, as well as an additional $720 million on abandoning real estate, primarily due to pulling back on opening new physical grocery stores. The company did not share further details on charges it might incur in the current quarter and beyond.

Google parent Alphabet, which is laying off 12,000 people, said it expected to incur severance costs ranging from $1.9 billion to $2.3 billion, with most of the impact in the current quarter. At the high end of that guidance, the cost of severance will work out at approximately $191,000 per employee. Alphabet faces a further $500 million in costs relating to office space reduction in the current quarter, it said.

Despite the cuts, Alphabet Chief Financial Officer Ruth Porat told investors on Thursday the company would continue “hiring in priority areas, with a particular focus on top engineering and technical talent, as well as on the global footprint of our talent.”

Microsoft’s planned savings—which include 10,000 job cuts—has resulted in it incurring a $1.2 billion charge in the final three months of 2022, $800 million of which was from severance pay.

Salesforce, which will not report earnings until March, is expected to be another company facing significant restructuring costs, having announced a 10 percent reduction in its workforce last month. That move came as activist investor Elliott Management took a multibillion-dollar stake in the company, saying it intended to work “constructively with Salesforce to realize the value befitting a company of its stature.”

Likewise, Alphabet has drawn attention from activist Sir Christopher Hohn, of TCI Fund Management, who wrote to chief executive Sundar Pichai, saying he needed to make further headcount cuts and trim “excessive” employee compensation.

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