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The limits of coworking – TechCrunch

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It feels like there’s a WeWork on every street nowadays. Take a walk through midtown Manhattan (please don’t actually) and it might even seem like there are more WeWorks than office buildings.

Consider this an ongoing discussion about Urban Tech, its intersection with regulation, issues of public service, and other complexities that people have full PHDs on. I’m just a bitter, born-and-bred New Yorker trying to figure out why I’ve been stuck in between subway stops for the last 15 minutes, so please reach out with your take on any of these thoughts: @Arman.Tabatabai@techcrunch.com.

Co-working has permeated cities around the world at an astronomical rate. The rise has been so remarkable that even the headline-dominating SoftBank seems willing to bet the success of its colossal Vision Fund on the shift continuing, having poured billions into WeWork – including a recent $4.4 billion top-up that saw the co-working king’s valuation spike to $45 billion.

And there are no signs of the trend slowing down. With growing frequency, new startups are popping up across cities looking to turn under-utilized brick-and-mortar or commercial space into low-cost co-working options.

It’s a strategy spreading through every type of business from retail – where companies like Workbar have helped retailers offer up portions of their stores – to more niche verticals like parking lots – where companies like Campsyte are transforming empty lots into spaces for outdoor co-working and corporate off-sites. Restaurants and bars might even prove most popular for co-working, with startups like Spacious and KettleSpace turning restaurants that are closed during the day into private co-working space during their off-hours.

Before you know it, a startup will be strapping an Aeron chair to the top of a telephone pole and calling it “WirelessWorking”.

But is there a limit to how far co-working can go? Are all of the storefronts, restaurants and open spaces that line city streets going to be filled with MacBooks, cappuccinos and Moleskine notebooks? That might be too tall a task, even for the movement taking over skyscrapers.

Photo: Vasyl Dolmatov / iStock via Getty Images

So why is everyone trying to turn your favorite neighborhood dinner spot into a part-time WeWork in the first place? Co-working offers a particularly compelling use case for under-utilized space.

First, co-working falls under the same general commercial zoning categories as most independent businesses and very little additional infrastructure – outside of a few extra power outlets and some decent WiFi – is required to turn a space into an effective replacement for the often crowded and distracting coffee shops used by price-sensitive, lean, remote, or nomadic workers that make up a growing portion of the workforce.

Thus, businesses can list their space at little-to-no cost, without having to deal with structural layout changes that are more likely to arise when dealing with pop-up solutions or event rentals.

On the supply side, these co-working networks don’t have to purchase leases or make capital improvements to convert each space, and so they’re able to offer more square footage per member at a much lower rate than traditional co-working spaces. Spacious, for example, charges a monthly membership fee of $99-$129 dollars for access to its network of vetted restaurants, which is cheap compared to a WeWork desk, which can cost anywhere from $300-$800 per month in New York City.

Customers realize more affordable co-working alternatives, while tight-margin businesses facing increasing rents for under-utilized property are able to pool resources into a network and access a completely new revenue stream at very little cost. The value proposition is proving to be seriously convincing in initial cities – Spacious told the New York Times, that so many restaurants were applying to join the network on their own volition that only five percent of total applicants were ultimately getting accepted.

Basically, the business model here checks a lot of the boxes for successful marketplaces: Acquisition and transaction friction is low for both customers and suppliers, with both seeing real value that didn’t exist previously. Unit economics seem strong, and vetting on both sides of the market creates trust and community. Finally, there’s an observable network effect whereby suppliers benefit from higher occupancy as more customers join the network, while customers benefit from added flexibility as more locations join the network.

Photo: Caiaimage / Robert Daly via Getty Images

So is this the way of the future? The strategy is really compelling, with a creative solution that offers tremendous value to businesses and workers in major cities. But concerns around the scalability of demand make it difficult to picture this phenomenon becoming ubiquitous across cities or something that reaches the scale of a WeWork or large conventional co-working player.

All these companies seem to be competing for a similar demographic, not only with one another, but also with coffee shops, free workspaces, and other flexible co-working options like Croissant, which provides members with access to unused desks and offices in traditional co-working spaces. Like Spacious and KettleSpace, the spaces on Croissant own the property leases and are already built for co-working, so Croissant can still offer comparatively attractive rates.

The offer seems most compelling for someone that is able to work without a stable location and without the amenities offered in traditional co-working or office spaces, and is also price sensitive enough where they would trade those benefits for a lower price. Yet at the same time, they can’t be too price sensitive, where they would prefer working out of free – or close to free – coffee shops instead of paying a monthly membership fee to avoid the frictions that can come with them.

And it seems unclear whether the problem or solution is as poignant outside of high-density cities – let alone outside of high-density areas of high-density cities.

Without density, is the competition for space or traffic in coffee shops and free workspaces still high enough where it’s worth paying a membership fee for? Would the desire for a private working environment, or for a working community, be enough to incentivize membership alone? And in less-dense and more-sprawl oriented cities, members could also face the risk of having to travel significant distances if space isn’t available in nearby locations.

While the emerging workforce is trending towards more remote, agile and nomadic workers that can do more with less, it’s less certain how many will actually fit the profile that opts out of both more costly but stable traditional workspaces, as well as potentially frustrating but free alternatives. And if the lack of density does prove to be an issue, how many of those workers will live in hyper-dense areas, especially if they are price-sensitive and can work and live anywhere?

To be clear, I’m not saying the companies won’t see significant growth – in fact, I think they will. But will the trend of monetizing unused space through co-working come to permeate cities everywhere and do so with meaningful occupancy? Maybe not. That said, there is still a sizable and growing demographic that need these solutions and the value proposition is significant in many major urban areas.

The companies are creating real value, creating more efficient use of wasted space, and fixing a supply-demand issue. And the cultural value of even modestly helping independent businesses keep the lights on seems to outweigh the cultural “damage” some may fear in turning them into part-time co-working spaces.

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SiriusXM’s new satellite radio plan is made for two-car households

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Many cars now come with Bluetooth support, which means satellite radio service is less relevant than ever. Despite that, SiriusXM is still a thing and for those who prefer the satellite radio experience while driving, it has a new plan called Platinum VIP. The new plan offers service for two cars, including streaming access, under a single rate.

SiriusXM is best known for its satellite radio service, which provided drivers in the pre-smartphone era with high-quality audio content, including music and radio shows, for their commutes. Though the company has since launched a streaming service that competes with alternatives like Spotify, it still offers satellite radio for those who have a car radio system that supports it.

There are some advantages that SiriusXM offers drivers, namely that you don’t need to mess with your phone at any point and can instead access and control it the way you would old-school radio. As well, SiriusXM has a large library of exclusive content and more niche offerings like talk shows and sports broadcasts.

If you’re someone who owns two cars — or lives with someone who has their own car — and you find value in satellite radio, SiriusXM has a new plan for you. Platinum VIP is priced at $35/month and provides simultaneous access to both the satellite radio service and the company’s streaming app for two cars/users.

As expected, customers get access to the ad-free experience, plus the Platinum VIP plan includes two Howard Stern channels, access to Pandora stations, the company’s original podcasts, a variety of sports content including play-by-play for major games, exclusive comedy bits, and more.

These offerings are joined by what SiriusXM calls “VIP perks,” including access to around 5,000 live concert recordings and videos via Nugs.net. These subscribers also get priority customer service calls. Platinum VIP joins the other newly renamed plans, including Platinum, Music & Entertainment, Music Showcase, and Choose & Save.

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Lucasfilm hires Star Wars fan behind Luke face fix

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The creators of Star Wars at Industrial Light and Magic (ILM) and Lucasfilm aren’t shy about the fact that they employ fans of their most popular creations. After so many decades of creating Star Wars, it was inevitable that Lucasfilm would eventually be working with professionals that grew up watching Star Wars as a kid. This week, we have a friendly reminder that the dream is real: A creative film and special effects individual that went by the name “Shamook” was hired by Lucasfilm after he created his own take on a scene from The Mandalorian.

In the final (pre-credits) scene in The Mandalorian Season 2, we see a digitally-retargeted Mark Hammill performance, de-aged and fixed to look like Luke Skywalker just a short period after the events of Return of the Jedi. The result was fantastic, amazing, mind-blowing, and all that good stuff. But it wasn’t perfect.

Shamook saw what they did with this scene and took it upon himself to digitally edit the scene to make it just a BIT better. Below you’ll see that edited scene.

This update to the scene makes Luke Skywalker look just a bit more like his Return of the Jedi self. It pushes the performance over the edge – to a place where it feels natural enough that it’s apparent that it caught the eye of someone at Industrial Light and Magic. It’s become clear here and now that Shamook was hired by Lucasfilm after the release of that video.

In comments on a different video on his YouTube Channel for Deepfakes, Shamook revealed that he’d joined ILM/Lucasfilm “a few months ago” (a few months before he revealed the hiring in a commend made in early July, 2021). He added, “now I’ve settled into my job, uploads should start increasing again.” He also revealed that his role with ILM is “Senior Facial Capture Artist.”

It’s quite likely that future Star Wars projects won’t shy away from using tech like this again, in the very near future. Imagine what we’ll see in the Obi-Wan Kenobi show on Disney+, or The Book of Boba Fett, or the Lando show – the possibilities are endless!

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Android 12 Beta 3.1 released with major loopy issue fixes

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There’s a new Android update available today, Beta style, just so long as you’re part of the Android Beta program with Google. If you are a part of that program – open to the public, mind you – you’ll likely see a software update to Android 12 Beta 3.1 today. This update works with build SPB3.210618.016 with the usual x86 (64-bit), ARM (v8-A) emulator support, with a July 2021 security patch and Google Play services version 21.24.13, with API 31 for developers.

If you’re already using a device that’s running Android 12 Beta 3, you’ll more than likely see this update to your smartphone this afternoon. The update includes mainly bug fixes, but also adds stability to the build in a wide variety of places. You won’t likely notice any major difference in this software VS the previous most-recent release unless you’ve noticed one of a series of bugs that’ve been fixed.

SEE TOO: Android 12 Beta 3 released: Here’s what’s exciting

This update fixes an issue that caused Android low memory killer daemon (lmkd) to kill processes like a wild maniac. This update fixes an issue “that sometimes caused the System UI to crash.” If you’ve noticed your device getting stuck in the dreaded boot loop of death since the most recent update, this update should… fix that… if you’ve found a way to get out of the loop, of course.

For those of you that’ve never gotten your phone stuck in an “boot loop”, it’s essentially like it’s starting up, getting to the point where you’d expect to be able to interact with it, then oops! It’s starting again, getting to that point where you think you’ll be able to start using it… and so on. It’s an issue that occurs from time to time, and doesn’t necessarily mean the device is broken or useless – but it’s not always easy to fix.

If you own a Google Pixel smartphone released in the last couple of years, there’s a good chance you’ll have access to this Android 12 Beta 3.1 build. Take a peek at release notes for this build if you’re interested in getting far more in-depth as a developer or an Android enthusiast. There are also a variety of other brand phones that can access this Android 12 Beta 3.1 now, as it was with the Android 12 Beta earlier this year.

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