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the second screen is booming as 45% often or always use devices while watching TV – TechCrunch

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Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen that examined the media consumption habits of U.S. adults in the second quarter of 2018. Today, 28 percent of adults say they “sometimes” use a digital device, like a phone or tablet, while watching TV. A much larger 45 percent report they use a second screen “very often” or “always.”

The figures go to show how addicted U.S. consumers are to their smartphones — we don’t even put them down when tuning in to a favorite show or to watch a movie.

In fact, very few people — only 12 percent — reported they “never” use another device while watching TV.

Of course, there are other reasons why some people want to actively use their smartphone while watching television, beyond the need to scroll through Instagram during the commercial breaks.

Sometimes, people may want to actively engage with other fans or participate in an online conversation if they’re watching a TV program or other event live. For instance, they may want to tweet out their support for their team during a football game, or may want to react in real time to a shocking turn of events on “Game of Thrones.”

Nielsen’s report noted this, as well. It said digital devices have actually impacted how we consume and interact with media today. That is, we’re using the second screen to augment the overall TV viewing experience, not detract from it.

In fact, most of the activities that take place on our devices while watching TV are related to the content.

For example, 71 percent said they use their device to look up something related to the TV content, while 41 percent said they text, email or message someone about the content. Thirty-five percent said they shop for a product or service being advertised and 28 percent write or read social media posts about the content they’re viewing.

Fifteen percent even use the device to direct them to a new program — meaning, they’ve tuned to different content after seeing something posted online.

Digital devices aren’t the only ways people simultaneous consume media. Surprisingly, a small handful of people listen to audio while watching TV, the report also found.

But this is a much smaller group, for obvious reasons — it can be difficult to process two different sources of information at the same time. Still, 6 percent said they often watch and listen to different content simultaneously — which is arguably an impressive, if very odd, skill to possess. But more than half said they would never use TV and audio at the same time.

The report also looked at how people consume media — which hasn’t changed as much as you would think, despite the increased use of digital devices.

Instead, “prime time” is still a popular time for watching TV, including live and time-shifted programming, as well as TV-connected devices like media players and game consoles.

In Q2 2018, U.S. adults spent 38 out of a possible 60 minutes on media consumption from 9 PM to 10 PM, including live and time-shifted TV, TV-connected devices, radio and digital devices (computer, smartphone, tablet).

Indeed, 9 PM was also the peak TV hour, with more than half of consumers watching linear TV or interacting with TV connected devices like game consoles or streaming content through Roku, Apple TV, Chromecast or Fire TV.

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WhatsApp extends time limit to delete a message to 60 hours – TechCrunch

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WhatsApp now allows you to delete a message for up to two days and 12 hours (60 hours in total), so you can remove an accidentally sent chat even after hours. Previously, this limit was 1 hour, 8 minutes, and 16 seconds — yep, there were seconds involved.

The company’s tweet about this feature just mentioned “little over two days,” but didn’t specify the 12-hour part.

WhatsApp first introduced the unsend feature back in 2017 with a time limit of just seven minutes but later increased it to one hour and eight minutes. Last year, WABetaInfo noted that the company might consider introducing a seven-day limit, but with this new update, it has chosen a rather odd time frame of two and a half days.

In comparison, rival chat app Telegram has no limit on deleting a message, so you can remove a chat years after sending it. Apple is moving in the other direction; after introducing the unsend feature for iOS 16 at its Worldwide Developer Conference (WWDC) in June, the company reduced the limit from 15 minutes to two minutes in the fourth version of the iOS 16 developer beta last month.

WhatsApp is also introducing new privacy features to its app including blocking screenshots for “view-once messages” and the ability to leave a group silently.

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HBO Max attempts to fix its notoriously buggy app with oft-requested features – TechCrunch

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For years, HBO Max has been under fire for its buggy app. Today, the streaming service’s re-platformed app completed its global rollout on desktop, iOS, Android, and Amazon Fire tablets. New features include a shuffle button on mobile, SharePlay support for iPhone and iPad users in the U.S., a dedicated home for downloaded content, and more.

With the shuffle button now on mobile devices in addition to desktop and connected TV apps, users can randomize which episode to play for select series on the streaming service. U.S. subscribers with an ad-free subscription can use SharePlay on their iPhone or iPad to watch HBO Max content in sync with friends or family while on FaceTime.

Other updates include:

  • A dedicated home for downloaded content
  • Tablet support for both landscape and portrait orientations
  • Chromecast stability improvements
  • An updated screen reader experience with better navigation elements and functionality
  • The ability to split screens with other apps on devices that allow that

The company also said that it upgraded the navigation and is giving users a “refined design and visual styling to let content shine.”

“The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favorite content faster and with less friction,” Kamyar Keshmiri, SVP, Product Design, Warner Bros. Discovery Streaming, said in an official statement.

The revamped mobile and desktop apps mean that the company has finished updating apps across all platforms.

The changes began last fall when the company replaced connected TV apps with a new, “more performant tech stack.” In April, HBO Max launched an updated app for Apple TV users that aimed to bring stability and improved performance to the app. Roku, PlayStation, Android, Samsung, LG, Vizio, and more smart TV apps also use the new tech stack.

With a loss of 300,000 domestic subscribers in Q2, the company has a lot of work to do. Especially since its new streaming service is coming next year, merging Discovery+ and HBO Max content. So, while the new HBO Max app will be gone in 2023, this could help the company create a better successor app and improved experience for its combined subscribers.

Also, the new app comes just in time for the “Game of Thrones” prequel “The House of the Dragon,” premiering on August 21.

 

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Less than 1% of Netflix’s subscribers want to play its mobile games – TechCrunch

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As Netflix struggles to keep consumers subscribed to its streaming service, its mobile games venture is looking like a flop. CNBC reported that according to Apptopia, Netflix games have been downloaded 23.3 million times in total, and on average, there are 1.7 million daily users. This means that less than 1% of the streaming giant’s subscriber base—around 221 million subscribers—are interested in Netflix’s games.

Netflix told TechCrunch it doesn’t disclose the number of players. However, the app analytics company Apptopia’s report can shed light on just how unpopular its gaming offering is.

In comparison, leading mobile games like Subway Surfers, Roblox, and Among Us each have over 100 million downloads, per Apptopia. Netflix has a long way to go before it can reach this level of popularity.

Netflix recently lost nearly one million subscribers, so it’s not hard to see why the company wants to invest in more games. Netflix Games launched in 2021, and currently offers over 25 games through the Netflix mobile app. The company intends to double its catalog by the end of 2022 and release over 50 games.

While Netflix hasn’t disclosed how much it’s spending to develop its mobile game division, the company has acquired three game studios, Boss Fight Entertainment, Night School Studio, and Next Games. As TechCrunch has previously reported, the Next Games acquisition cost the streamer approximately $72 million.

In July, Netflix announced three new games, including award-winning titles Into the Breach and Before Your Eyes. Its catalog also includes a variety of games connected to popular Netflix shows, like “Stranger Things,” “Queens Gambit,” “Shadow and Bone,” and “Too Hot to Handle.” If Netflix continues exploring leveraging its own IP for new games, that approach could draw in more subscribers.

However, shows that have been out for a while and don’t have a solid fan base probably won’t do as well as games based on “hot” series like “Stranger Things” for example. When season four of “Stranger Things” premiered, the two Netflix games based on the show– Stranger Things: 1984 and Stranger Things 3: The Game–saw a bump in downloads, Apptopia told TechCrunch.

To play a Netflix mobile game, subscribers can find them free in the streaming app in the dedicated games row. Players are redirected to download a separate app for each game. Once downloaded, only Netflix subscribers can play the games, which are available on Android and iOS devices.

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