Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen that examined the media consumption habits of U.S. adults in the second quarter of 2018. Today, 28 percent of adults say they “sometimes” use a digital device, like a phone or tablet, while watching TV. A much larger 45 percent report they use a second screen “very often” or “always.”
The figures go to show how addicted U.S. consumers are to their smartphones — we don’t even put them down when tuning in to a favorite show or to watch a movie.
In fact, very few people — only 12 percent — reported they “never” use another device while watching TV.
Of course, there are other reasons why some people want to actively use their smartphone while watching television, beyond the need to scroll through Instagram during the commercial breaks.
Sometimes, people may want to actively engage with other fans or participate in an online conversation if they’re watching a TV program or other event live. For instance, they may want to tweet out their support for their team during a football game, or may want to react in real time to a shocking turn of events on “Game of Thrones.”
Nielsen’s report noted this, as well. It said digital devices have actually impacted how we consume and interact with media today. That is, we’re using the second screen to augment the overall TV viewing experience, not detract from it.
In fact, most of the activities that take place on our devices while watching TV are related to the content.
For example, 71 percent said they use their device to look up something related to the TV content, while 41 percent said they text, email or message someone about the content. Thirty-five percent said they shop for a product or service being advertised and 28 percent write or read social media posts about the content they’re viewing.
Fifteen percent even use the device to direct them to a new program — meaning, they’ve tuned to different content after seeing something posted online.
Digital devices aren’t the only ways people simultaneous consume media. Surprisingly, a small handful of people listen to audio while watching TV, the report also found.
But this is a much smaller group, for obvious reasons — it can be difficult to process two different sources of information at the same time. Still, 6 percent said they often watch and listen to different content simultaneously — which is arguably an impressive, if very odd, skill to possess. But more than half said they would never use TV and audio at the same time.
The report also looked at how people consume media — which hasn’t changed as much as you would think, despite the increased use of digital devices.
Instead, “prime time” is still a popular time for watching TV, including live and time-shifted programming, as well as TV-connected devices like media players and game consoles.
In Q2 2018, U.S. adults spent 38 out of a possible 60 minutes on media consumption from 9 PM to 10 PM, including live and time-shifted TV, TV-connected devices, radio and digital devices (computer, smartphone, tablet).
Indeed, 9 PM was also the peak TV hour, with more than half of consumers watching linear TV or interacting with TV connected devices like game consoles or streaming content through Roku, Apple TV, Chromecast or Fire TV.
Mozilla acquires Active Replica to build on its metaverse vision • TechCrunch
An automated status updater for Slack isn’t the only thing Mozilla acquired this week. On Wednesday, the company announced that it snatched up Active Replica, a Vancouver-based startup developing a “web-based metaverse.”
According to Mozilla SVP Imo Udom, Active Replica will support Mozilla’s ongoing work with Hubs, the latter’s VR chatroom service and open source project. Specifically, he sees the Active Replica team working on personalized subscription tiers, improving the onboarding experience and introducing new interaction capabilities in Hubs.
“Together, we see this as a key opportunity to bring even more innovation and creativity to Hubs than we could alone,” Udom said in a blog post. “We will benefit from their unique experience and ability to create amazing experiences that help organizations use virtual spaces to drive impact. They will benefit from our scale, our talent, and our ability to help bring their innovations to the market faster.”
Active Replica was founded in 2020 by Jacob Ervin and Valerian Denis. Ervin is a software engineer by trade, having held roles at AR/VR startups Metaio, Liminal AR and Occipital. Denis has a history in project management — he worked for VR firms including BackLight, which specializes in location-based and immersive VR experiences for brands.
With Active Replica, Ervin and Denis sought to built a platform for virtual events and meetings built on top of Mozilla’s Hubs project. Active Replica sold virtual event packages that included venue design, event planning, live entertainment and tech support.
Prior to the acquisition, Active Replica hadn’t publicly announced outside funding. Ervin and Denis have assumed new jobs at Mozilla within the past several weeks, now working as senior engineering manager and product lead, respectively.
“Mozilla has long advocated for a healthier internet and has been an inspiration to us in its dedication and contributions to the open web. By joining forces with the Mozilla Hubs team, we’re able to further expand on our mission and inspire a new generation of creators, connectors, and builders,” Ervin and Denis said in a statement. “Active Replica will continue to work with our existing customers, partners and community.”
Mozilla launched Hubs in 2018, which it pitched at the time as an “experiment” in “immersive social experiences.” Hubs provides the dev tools and infrastructure necessary to allow users to visit a portal through any browser and collaborate with others in a VR environment. Adhering to web standards, Hubs supports all the usual headsets and goggles (e.g. Oculus Rift, HTC Vive) while remaining open to those without specialized VR hardware on desktops and smartphones.
Hubs recently expanded with the launch of a $20-per-month service that did away with the previously-free service but introduced account management tools, privacy and security features. According to Mozilla, the plan is to roll out additional tiers and reintroduce a free version in the future, along with kits to create custom spaces, avatar and identity options and integrations with existing collaboration tools.
Mozilla’s forays into the metaverse have had been met with mixed results. While Hubs is alive and kicking as evidenced by the Active Replica acquisition, Meta shuttered Firefox Reality, its attempt to create a full-featured browser for AR and VR headsets, in February 2022. In explaining why it decided to close up Firefox Reality, Mozilla said that while it does help develop new technologies, like WebVR and WebAR, it doesn’t always continue to host and incubate those technologies long-term.
‘The Mandalorian’ Season 3 will premiere on March 1 • TechCrunch
Disney announced today The Mandalorian’s long-awaited third season will debut on March 1st on Disney+. The company had previously said that the third season would debut in February, so fans will have to wait a little longer than expected to see the upcoming season.
The third season will take place following the events of “The Book of Boba Fett,” in which Din Djarin reunited with Grogu. A teaser for the upcoming season shows Mando fighting armed warriors on Mandalore.
The second season “The Mandalorian” premiered back in October 2020, so fans have had to wait quite some time to see their favorites together again. Carl Weathers, Giancarlo Esposito and Katee Sackhoff will all be returning in the third season of the show.
YouTube launches its first-ever official trends podcast, ‘Like & Describe,’ with content creator MatPat • TechCrunch
YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” podcast will tackle lesser-known stories behind the biggest YouTube trends.
Episodes will release monthly on YouTube’s main channel for viewers to watch as well as all on major podcast platforms for listeners, including Spotify, Apple, Amazon and Google. Episode one debuted on December 1 with a second episode set to premiere on January 1.
The announcement comes a few months after YouTube introduced a dedicated podcast homepage. It’s likely the company launched “Like & Describe” to further cash in on the ever-growing podcast industry. Plus, MatPat could draw in millions of listeners since the creator has over 34 million subscribers in total across his four channels–The Game Theorists, The Film Theorists, The Food Theorists and his gaming channel, GTLive.
In the first episode, titled “The Rise of the VTubers,” MatPat explores Virtual YouTubers (aka VTubers), animated characters voiced by humans that garner a collective total of 1.5 billion views every month, according to YouTube.
MatPat meets with VTubers like Gawr Gura, a 9,000-year-old half shark/half girl, and Mori Calliope, a Grim reaper that raps in motion-capture music videos, among others. He also speaks with Earnest Pettie, Trends & Insights Lead of YouTube’s Culture & Trends team, content creator Dave Cherry and other experts.
Unlike most video podcasts where hosts sit in front of a camera and speak into a mic, “Like & Describe” has viewers follow along with graphics as MatPat narrates—similar to his video style for his YouTube channels.
The second episode will have MatPat meet with more special guests from the Culture & Trends team as they provide commentary on the biggest videos and creators of 2022.
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