Connect with us

Social

TikTok Regains Top Spot on App Store and Google Play in India, Offers Rs. 1 Lakh Cash Reward to Users Every Day

Published

on

TikTok has reclaimed the top free app spot on Apple App Store and the top free app spot in the “social” category on the Google Play store, days after the Madras High Court’s Madurai Bench lifted the ban on the app, the company announced on Wednesday. The rise of TikTok in both app stores can also be attributed to a promotion that the company is running right now. TikTok is asking users to share #ReturnofTikTok microsite on social media to win Rs. 1 lakh. The microsite provides links to download the app for Android as well as iOS.

“We would like to express our deepest gratitude and thank our over 200 million users in India for the overwhelming response, support and love they have shown towards TikTok,” Sumedhas Rajgopal, Entertainment Strategy and Partnerships Lead, TikTok (India), said in a statement. “We are looking forward to continuing our journey with our TikTok family and actively work towards ensuring a safe and positive in-app experience for our users.”

The Madras High Court had last month passed an interim order banning TikTok in the country citing inappropriate and pornographic content.

Deciding the case filed by advocate Muthukumar, the bench vacated its interim order banning the app, subject to conditions that pornographic videos will not be uploaded on it, failing which contempt of court proceedings would begin.

Meanwhile, TikTok remained unavailable for download on both Google Play Store and Apple’s App Store until April 30 – six days after the Madras High Court’s Madurai Bench lifted its ban.

In an effort to boost the downloads after the app finally become available for download again in the app stores, TikTok launched a promotion on May 1 to incentivise sharing of links to download. The company is offering Rs. 1 lakh to three lucky people every day who share its special promotional microsite on social media. The promotional campaign will continue through May 16.

Owned by Chinese company ByteDance, TikTok claims to have over 120 million monthly active users in India.

Written with inputs from IANS

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social

Facebook is testing pop-up messages telling people to read a link before they share it – TechCrunch

Published

on

Years after popping open a pandora’s box of bad behavior, social media companies are trying to figure out subtle ways to reshape how people use their platforms.

Following Twitter’s lead, Facebook is trying out a new feature designed to encourage users to read a link before sharing it. The test will reach 6 percent of Facebook’s Android users globally in a gradual rollout that aims to encourage “informed sharing” of news stories on the platform.

Users can still easily click through to share a given story, but the idea is that by adding friction to the experience, people might rethink their original impulses to share the kind of inflammatory content that currently dominates on the platform.

Twitter introduced prompts urging users to read a link before retweeting it last June and the company quickly found the test feature to be successful, expanding it to more users.

Facebook began trying out more prompts like this last year. Last June, the company rolled out pop-up messages to warn users before they share any content that’s more than 90 days old in an an effort to cut down on misleading stories taken out of their original context.

At the time, Facebook said it was looking at other pop-up prompts to cut down on some kinds of misinformation. A few months later, Facebook rolled out similar pop-up messages that noted the date and the source of any links they share related to COVID-19.

The strategy demonstrates Facebook’s preference for a passive strategy of nudging people away from misinformation and toward its own verified resources on hot button issues like COVID-19 and the 2020 election.

While the jury is still out on how much of an impact this kind of gentle behavioral shaping can make on the misinformation epidemic, both Twitter and Facebook have also explored prompts that discourage users from posting abusive comments.

Pop-up messages that give users a sense that their bad behavior is being observed might be where more automated moderation is headed on social platforms. While users would probably be far better served by social media companies scrapping their misinformation and abuse-ridden existing platforms and rebuilding them more thoughtfully from the ground up, small behavioral nudges will have to do.

Continue Reading

Social

State AGs tell Facebook to scrap Instagram for kids plans – TechCrunch

Published

on

In a new letter, attorneys general representing 44 U.S. states and territories are pressuring Facebook to walk away from new plans to open Instagram to children. The company is working on an age-gated version of Instagram for kids under the age of 13 that would lure in young users who are currently not permitted to use the app, which was designed for adults.

“It appears that Facebook is not responding to a need, but instead creating one, as this platform appeals primarily to children who otherwise do not or would not have an Instagram account,” the coalition of attorneys general wrote, warning that an Instagram for kids would be “harmful for myriad reasons.”

The state attorneys general call for Facebook to abandon its plans, citing concerns around developmental health, privacy and Facebook’s track record of prioritizing growth over the well being of children on its platforms. In the letter, embedded below, they delve into specific worries about cyberbullying, online grooming by sexual predators and algorithms that showed dieting ads to users with eating disorders.

Concerns about social media and mental health in kids and teens is a criticism we’ve been hearing more about this year, as some Republicans join Democrats in coalescing around those issues, moving away from the claims of anti-conservative bias that defined politics in tech during the Trump years.

Leaders from both parties have been openly voicing fears over how social platforms are shaping young minds in recent months amidst calls to regulate Facebook and other social media companies. In April, a group of Congressional Democrats wrote Facebook with similar warnings over its new plans for children, pressing the company for details on how it plans to protect the privacy of young users.

In light of all the bad press and attention from lawmakers, it’s possible that the company may walk back its brazen plans to boost business by bringing more underage users into the fold. Facebook is already in the hot seat with state and federal regulators in just about every way imaginable. Deep worries over the company’s future failures to protect yet another vulnerable set of users could be enough to keep these plans on the company’s back burner.

Continue Reading

Social

Spotify adds timestamped podcast sharing and other social features – TechCrunch

Published

on

On the heels of its expanded partnership with Facebook, Spotify this morning announced new sharing features that broaden the way Spotify content, including both music and podcasts, can be shared across social media. As part of this, Spotify’s Canvas feature, which adds a looping, visual art experience to songs, is being improved. Spotify will also now allow users to share a timestamped link to a podcast, which allows users to tune into to a particular moment of the podcast episode.

Previously, if you wanted to share a podcast episode, you could only post the link to the entire episode. But many times, people want to comment on or discuss a particular part of an episode. Now, they’ll be able to do so by using the “switch to share” feature at the current playtime, after tapping the “share” button while listening to the show.

This is toggle switch that lets you share from the timestamp where you’ve paused the show. After turning this one, you’re able to choose where you want to share to — like Instagram, Facebook (Stories or Feed), Snapchat, Twitter, WhatsApp, SMS, and more.

The feature could also potentially be used for podcast marketing purposes. Typically, creators post an interesting clip from their latest episode that includes a link to the episode. But Spotify’s new feature could entice someone to tune in at a particular part, then continue listening. They may even choose to follow the podcast after doing so, as they’ll have already found themselves in the Spotify app. While it may not replace other marketing — not everyone uses Spotify, after all — it could serve as a handy supplement to the creator’s existing promotional activity.

The update to Spotify’s Canvas, meanwhile, is a smaller improvement. Now, users are able to preview their social share across Instagram Stories and now Snapchat, to see how it will appear. Before today, Canvas art could only be shared to Instagram Stories.

Spotify notes that social sharing features had become a more important aspect of using its service during the pandemic, as in-person concerts and fan events had been shut down. Artists and creators still want to engage with their fans, but have had to do so remotely and digitally. And fans want to support their favorites by posting their content to social networks where others can discover them, too.

The new sharing features are a part of Spotify’s larger investment in expanded social media distribution, which recently led to its partnership with Facebook on something the social network called “Project Boombox.” Facebook in April introduced a new miniplayer that streams Spotify’s music and podcasts from the Facebook app. That way, users can listen while they scroll, with Spotify playing in the background. But Spotify’s deal with Facebook doesn’t limit it from making it easier to share to other platforms, as well, as these new features indicate.

Spotify says the new features are rolling out now to global users on both iOS and Android.

Continue Reading

Trending