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Tinder founder funds sex tips app Lover – TechCrunch

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Want to spice up the bedroom without paying for pills or awkward visits to a sex therapist? A new app called Lover lets you take a sexual personality quiz, explore carnal knowledge tutorials, and discretely figure out which turn-ons you share with your partner. Built by board certified sexual medicine clinical psychologist Dr. Britney Blair, Lover launches today on iOS with $5 million in seed funding from Tinder founder Sean Rad and other investors.

“It is strange that there are such taboos around sex when it is something we all do…whether we enjoy ourselves or not. We think it is time to start the conversation around this important aspect of our health” says Dr. Blair. “We believe Lover can help build confidence, facilitate communication, improve partner connection and just raise consciousness about sex and sexuality.”

A solid portion of Lover’s content is free for the first seven days, including audio guides to oral sex, video explainers on how to be generous in bed, and multi-step ‘playlists’ of content like “Getting Hard, Made Easy”. Lover charges $9.99 per month or $59.99 per year for continued access to themed educational materials like “Coreplay Not Foreplay” and “Fantasy To Reality” that are recommended based on the results of your sexual questionnaire.

Almost 50% of women and 40% of men have a sexual complaint . . . [but] most people don’t realize how common and treatable their issues are” Dr. Blair tells me. “In our [pre-launch tests] focused purely on erectile dysfunction, 62% of users reported improvements to their erections within three weeks of using the app. That’s pretty wild when you think Viagra’s efficacy rate is approximately 65% and it lasts only five hours.”

Startups like digital pharmacy Ro have scored $500 million valuations just 18 months after launch by prescribing and selling men’s health drugs like viagra. Lover sees a market for education-based alternative approaches to sexual wellness.

Lover co-founders (from left): Jas Bagniewski, Dr. Britney Blair, and Nick Pendle

Dr. Blair got interested in the space a decade ago after a Stanford grad school lecture illuminated how prevalent sexual problems are but how quickly they can be resolved with learning and communication. She teamed up with her CEO Jas Bagniewski who’d been the manager of Europe’s largest ecommerce business Zalando in the UK, and a founder of City Deal that sold to Groupon. Bagniewski and fellow Lover co-founder Nick Pendle started European Casper mattress competitor Eve Sleep and brought it to IPO.

The plan is to combine Dr. Blair’s educational materials with Bagniewski and Pendle’s ecommerce chops to monetize Lover through subscriptions and eventually recommending products like sex toys for purchase. Now they have $5 million in seed funding led by Lerer Hippeau, and joined by Manta Ray Ventures, Oliver Samwer’s Global Founders Capital, Fabrice Grinda, and Jose Marin. The cash will go towards building out an Android app and adding games that partners can play together in bed.

There are plenty of random sex tip websites out there. Lover tries to differentiate itself by personalizing content based on the results of a Myers-Briggs-esque quiz. This asks you how adventurous, communicative, and assertive you are. You then receive a classification like “The Muse” with a few pages of explanation, for example revealing how you like to inspire others while being the center of attention.

From there, Lover can suggest guides for mastering your own sexual personality or branching out into new behavior patterns. There’s also a feature copied from another app called XConfessions for figuring out what you and your partner like. You connect your apps and then separately swipe yes or no on questions about whether you’d like “having your partner drip candle wax on you” or “your partner dressing as a strict cop”. If you and they match, the app tells you both so you can try it out.

Overall, Lover’s content is a lot higher quality and more compassionate than where most people learn about sex: pornography. Having a real sexual medicine doctor overseeing the app lends credibility to Lover. And the design and tone throughout make you feel empowered rather than sleazy.

Still, Dr. Blair admits that “it’s hard to motivate people into behavioral change, people already have subscription apps on their phones and we may run into ‘subscription fatigue’”. People might feel natural paying for viagra because the impact is obvious. The value of a subscription to sex tips might seem too vague or redundant to what’s free online.

To get a lot of users opening their wallets, not just their pants, Lover will need to do a better job of previewing what’s behind the paywall, and offering more interactivity that online content lacks. But if it can give users one unforgettable night thanks to its advice, it may be able to seduce them for the long-run.

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Amazon assembles video streaming apps to fight with Netflix and Disney in India – TechCrunch

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Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest in a series of efforts by the U.S. giant to win customers in the South Asian nation.

The new offering makes it easier for users to login and pay for additional streaming services, the company said. To make things more enticing, Amazon said the services are available at discounted prices for the first year. Discovery+ costs $4 per year, Mubi $27, Hoichoi ($8.2), DocuBay $6.8, ErosNow $4, Lionsgate Play $9.5, manoramaMax $9.5, and ShortsTV $4.

The company, which is currently at the centre of several controversies in India, did not share how much of the revenue it is taking from the streaming services and the duration of the partnerships. India is the 12th market where Amazon has launched Prime Video Channels.

Friday’s launch will likely be more beneficial to the third-party streaming services, all of which are struggling to make inroads in India, than Amazon itself. Discovery+ has amassed fewer than 4 monthly active users in India on mobile, Mubi has fewer than 100,000, DocuBay has fewer than 50,000, ErosNow has fewer than half a million, Lionsgate Play and manoramaMax each has fewer than 750,000, according to mobile insight firm App Annie (the data of which an industry executive shared with TechCrunch).

“With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure,” said Gaurav Gandhi, Country Manager of Amazon Prime Video India, in a statement.

Amazon’s Prime Video, which has amassed over 55 million monthly active users in India, competes with Netflix, Disney’s Hotstar and Times Internet’s MX Player in the country. Both Hotstar and MX Player have established larger reach than Prime Video in India, and Netflix has courted most elite customers in the country.

The e-commerce group, on its part, has attempted to push for more reach by securing some rights to cricket matches — though the vast majority of those rights are still owned by Hotstar — and has also launched a free, ad-supported streaming service.

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Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering – TechCrunch

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NTWRK, a video shopping app that has helped to popularize the idea of livestreamed commerce in the U.S., announced today it has closed on $50 million in new funding led by Goldman Sachs Asset Management and global luxury group Kering, owners of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta and others. The company has been working to capitalize on the growing interest in live commerce and creator content, and shifted into live virtual events and festivals as COVID-19 ravaged the U.S. last year. Now it says it will invest in furthering its growth and working to establish a more global footprint.

Other participants in the new round include LionTree Partners and Tenere Capital. They join the company’s prior backers: Main Street Advisors (whose investors include Jimmy Iovine, Drake and LeBron James), Live Nation, Foot Locker and others. Allison Berardo, a vice president within the Growth Equity business within Goldman Sachs Asset Management, will join NTWRK’s board of directors.

Aimed at a younger crowd of Gen Z and millennial consumers, NTWRK offers tools that allow creators to interact with viewers and sell products in real time, in what’s been called a mix of QVC, Twitter and Twitch. The experience blends commerce with entertainment, as viewers watch and chat with other viewers and hosts in real time, as they shop for streetwear, shoes, collectibles and other items. The company has also created its own exclusive content where it has featured hosts like Billie Eilish, Juice WRLD, DJ Khaled, Odell Beckham Jr., Eddie Huang, Blake Griffin, Alexander Wang, FaZe Clan, Nadeshot, Jonah Hill, Gary Vee, A$AP Ferg, Wu-Tang Clan, Doja Cat and others. (It even invested into FaZe Clan last year, we should note.)

Its business model extends beyond just offering live video shopping that you can tune into at any time, as it also regularly features product drops that work to build up anticipation and excitement. This sort of feature is only now making its way to larger social media platforms, like Instagram, which introduced drops just this spring.

NTWRK has also embraced live events and virtual festivals as another way to engage audiences. Last year, for instance, it ran TRANSFER, which featured 30 brands and artists, panels, interviews, DJ sets and musical performances. It also ran BEYOND THE STREETS, a virtual art fair that attracted over 250,000 attendees. Earlier this year it ran a two-day designer toy and collectibles festival, Unboxed, as the first of a slate of digital events which have subsequently run throughout the year, including Surface Festival, a virtual food festival and a virtual home goods festival. It’s now gearing up for the return of its flagship event, TRANSFER.

Image Credits: NTWRK (opens in a new window)

This summer, NTWRK also embraced the world of digital goods with the launch of NTWRK NFT, its own curated shop for unique crypto art from creators like BADBOI, Imaginary Foundation, MILKMAN, Young & Sick, Fafi, KidEight, MGOGLKTKO and Eddie Gangland.

Livestream shopping is already a popular activity overseas, but is still gaining ground here in the U.S. The company, in announcing its news today, noted that livestream shopping in China reached $150 billion in 2020 and is expected to grow to $300 billion this year. But in the U.S. it’s expected to reach $11 billion by the end of 2021 and $25 billion by 2025, leaving much room for growth.

“Our vision is to become the biggest, most culturally relevant, livestream shopping marketplace for Gen-Z and Millennial audiences who are obsessed with pop culture,” said NTWRK CEO Aaron Levant, in a statement. “It’s exciting for NTWRK to have Goldman Sachs and Kering sign on for the future of livestream shopping.”

NTWRK had previously raised a $10 million Series A, according to Crunchbase data.

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Google powers up assistive tech in Android with facial gesture-powered shortcuts and switches – TechCrunch

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Making smartphones more accessible is always a good idea, and Google’s latest features bring quick actions and navigation to people whose expressions are their primary means of interacting with the world. Project Activate and Camera Switches let users perform tasks like speaking a custom phrase, or navigating using a switch interface, through facial gestures alone.

The new features rely on the smartphone’s front-facing camera, which can watch the user’s face in real time for one of six expressions: a smile, raised eyebrows, opened mouth, and looking left, right, or up. It relies entirely on local computing and no image data is saved, nor is it doing what is generally understood as “facial recognition” — this type of machine learning can focus specifically on, for example, identifying the eyebrows and sending a signal whenever they move past a certain, customizable threshold.

Each expression can be assigned a different role. Camera Switches integrates with Android’s existing switch compatibility, by which people who use assistive tech like a joystick or blow tube can navigate the phone’s OS. Now that can be done without any peripheral device at all, and users can pick various facial gestures for iterating through selections, confirming a choice, backing out, and so on.

Image Credits: Google

Using Project Activate, expressions can be tied to self-contained actions like speaking a phrase. Many people with disabilities rely on caretakers for a variety of reasons, but one thing you can’t ask a caretaker to do is get your caretaker’s attention! So one useful application might be assigning (say) an extended eyebrow raise to have the device speak the phrase “hey!” or “I need help with something,” or “thanks!”

The gestures can also be used to play an audio file, or text or call a predetermined number. More expressions and more capabilities are on the way, as well as more languages — of course faces don’t have languages, but the app and support documentation do, so Project Activate will start with English-speaking countries and move out from there. Camera Switches, on the other hand, will be available in 80 languages from the start.

Note that these can’t both be used at once, since they both require access to the camera and expression recognition thing. So users should make sure they have a backup method for navigation. Both should run on pretty much any Android phone from the last five years or so.

Lastly, an update to Google’s Lookout app, which reads labels for people with visual impairments, adds the ability to scan and read out handwritten content the way it can with printed things. That’s useful for sticky notes, “gone fishing” type signs on the doors of stores, and things like greeting cards with notes from the sender. The app has seen big increases in usage over the last year so they’re building it out. (Support for identifying euro and Indian rupee banknotes should help fuel that growth too.)

All the new stuff should be available later this week free of charge.

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