Mark Zuckerberg has poured billions into his virtual reality dream, a new platform that Facebook owns.
Facebook bought Oculus and has spent the last five years killing what it was and reinventing it as a Facebook-scale company. It has dumped most of the co-founders, brought in Zuck loyalists to take over the most important decisions and shifted towards accessibility over appeasing the company’s early supporters.
Facebook’s latest release is the realization of all that.
The company’s Quest product, which they released on Tuesday, offers a streamlined version of high-end virtual reality while leveraging time-honed software to make the process of getting up-and-running immeasurably easier. It’s probably the best VR product that’s been built yet, and one that has the mainstream firmly in view.
Facebook needs to lean in on the new device and move away from what got it there.
With past VR releases, there’s always been a key technology to blame or a key feature that was missing, but if the Oculus Quest fails, Facebook may just have to consider that the whole product category doesn’t hold the mass appeal it hoped for. Of more immediate concern should be why they’re maintaining such a differentiated product line in in pursuit of the mainstream when the Quest is largely alone in appealing to the mainstream customer that they actually want.
As the closing of the Oculus acquisition approaches its fifth birthday, one wonders where Facebook’s 10-year-plan for virtual reality begins to show some signs of critical success. Even as the company has built up a niche group of VR gamers and shipped millions of headsets, the company is still grappling with coaxing a mass audience and recouping what it’s invested.
Whether or not the Quest succeeds, you can only wonder how they’ll aim to streamline their current product line as the blank checks from Facebook start running out.
The underpowered $199 Go proved to be a nice piece of hardware for the price, but the year-old system is still ultimately a very forgettable introduction to the medium for new users. How much does Oculus gain from growing the user base of a product that’s best use case is watching Netflix in isolation? Samsung and Oculus made such a concerted push with the Gear VR, throwing free headsets at users, but ultimately developers aren’t investing in these platforms and that’s only going to grow more true.
Meanwhile the company’s bread-and-butter PC-based headset line could have a murky future as well. The latest Rift S which also launched this week to lesser fanfare is basically a lateral move for Oculus and suggests that the company likely isn’t willing to push boundaries on the high-end while it aims to gain its footing in the mainstream. Whether the Quest succeeds or fails, I would not be surprised to see the company fade the high-end into its standalone line over time. The PC will always drive the most high-end experiences, but it’s no place to stake a platform that still needs to prove itself.
Maintaining three distinct product lines isn’t just expensive from a hardware R&D point-of-view, it vastly complicates the company’s relationship with the developers its backing to build stuff that’s worth playing. The economics for VR game developers is already dodgy at best, if Oculus has determined that PC isn’t somewhere it wants to innovate with hardware it should just let the product class run its course and prioritize using the latest mobile chipsets in future standalone releases.
Oculus is a large org, but it’s more redundant than a company setting the stage for a new platform can afford to be. Facing its prolonged degradation, Nintendo reshaped its mobile and home consoles into a single product. Oculus needs to do the same, and they already have.
In 2014, Facebook bought a company that was promising to shape the future of VR by kickstarting it. Appealing to the high-end earned it millions of passionate early users on PC and millions of mobile users that gained an early taste of the platform. As Facebook has absorbed Oculus deeper into its org structure and promoted its own vision for creating a mass audience, the company has created something great with the Quest, perhaps something worth killing the product lines that got it there.
The Real Reason Betamax Lost The Format Wars
JVC officially announced the VHS-format VCR in 1976 and with two formats on the market, both sides dug in (via Sony). Mitsubishi Electric, Matsushita, Hitachi, Sharp, and Akai Electric went with JVC’s VHS format, while Toshiba, Sanyo Electric, NEC, Aiwa, and Pioneer sided with Sony’s Beta format. Sony visited Matsushita’s Osaka headquarters at the end of 1976 to try and persuade them to adopt Betamax. Sony placed one of its players next to a JVC player with both lids off, and Matsushita went with JVC’s player because they had fewer components and could be made for less money.
It wasn’t just the recording media themselves that were better; Sony’s videotape players and recorders were better because they manufactured most of them themselves. And if Sony didn’t build them, it was done by manufacturers they closely monitored, so quality was never an issue. But according to Grunge, JVC wanted to do things differently and licensed its VHS technology to any manufacturer that wanted to make its VCRs. Sony wouldn’t allow its players to be made without direct oversight. This decision ultimately helped lead to the demise of the Beta format as it fostered competition between the various companies making the VHS players and, in turn, eventually drove the prices down to a level far more affordable choice than Sony’s high-priced machines.
How To Fix Your OnePlus When It’s Charging Slowly
First, examine your phone’s USB port under a bright light from different angles. Unless you scrub the port every few months, you’ll find dirt and grime lodged into its crevices. Moisture can also harden the build-up, making it difficult to scrape off. But with the right tools and a bit of elbow grease, you can wipe all the dust and debris from your OnePlus charging port.
You’ll need a flashlight or lamp, a toothpick or a cotton bud, and a compressed air duster or bulb syringe. Experts recommend using wooden toothpicks or cotton swabs because they’re non-conductive and don’t interfere with the circuitry. Sharp metal implements like thumbtacks and safety pins can scratch and damage the fragile USB port (via Asurion). Also, avoid blowing air on the phone because your breath contains moisture, making the cleaning even trickier.
To get started, turn off your OnePlus. And use the compressed air duster or bulb syringe to clear out any loose dust and dirt. Next, gently and carefully scrape the build-up with the toothpick or cotton bud. Use a flashlight or lamp to reach the tight corners. You can also tilt the phone or give it slight taps to clear out the scrapings. Finish off with a few more bursts of compressed air. Turn your phone on and test if the slow charging is fixed.
The 10 Best Aftermarket Parts For Your Ford Bronco
For those unfamiliar with the tools of the great outdoors, a winch is a device that employs a spool, a length of cable, usually steel braided, and a hook of some kind to aid in several tasks. The most common use of a winch on a 4X4 is to help it get out of a stuck situation. Should your Bronco get mired in mud or fail to overcome a big rock, letting out the winch cable and hooking it onto something solid, like a stout tree, enables the winch to pull it to freedom.
Winches come with various levels of power and cable types and can be installed in various locations. For the purposes of an offroad Bronco, the front bumper is ideal. Not only can it get itself out of a sticky situation, but you can also help a friend by pulling them to safety. Winches can also be set to task as tools. In an emergency, for example, a winch can help to remove a fallen limb somewhere or to drag a heavy object from a body of water.
The Drive notes that winches can be electric, which is handy as the Bronco comes with auxiliary switches for accessories, or hydraulic, running off a power steering pump. Cost ranges from around $350 to $900 and some of the most popular brands are Warn and Superwinch.
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