Today, Traeger introduced updates to the Pro and Timberline series while also rolling out the new Ironwood series. All six new grills, two options for each of the three series, include WiFIRE technology and the new D2 drivetrain system. Prices range from $799 to $1,799 and all can be controlled with your smartphone.
As a young US Coast Guard officer moving around the country, we stuck with inexpensive charcoal or propane grills that usually lasted two to three years before falling apart. When I left the service and settled down in a new house five years ago we decided to look for a better quality grill and bought a Weber model that connects to the natural gas in my house. My grilling game improved and with the help of the Meater wireless thermometer my results have been solid for the last several months.
Last month, Clay Blackham, senior VP of Method Communications, reached out to gauge my interest in testing out a new smart grill. I asked about the connection to mobile technology and learned that these new grills incorporated Traeger’s WiFIRE technology that provides smartphone connectivity and control with iOS and Android smartphones. Clay told me that my life would change with a Traeger and after more than a week with three different grilling sessions and different meats I think he may just be right.
See also: Cook a perfect turkey with the help of the Meater wireless thermometer and your smartphone
New Traeger Pro and Timberline models and prices
The Pro 575 and 780 were introduced today with the number specifying the square inches of grilling space. The Pro series has an 18-pound hopper for pellets, a meat probe, and an extra grill rack. The Pro 575 is $799 and the Pro 780 is $999.
These two grills have the new WiFIRE technology and D2 Direct Drive system. A new Pro D2 controller is also present with an increased temperature range of 165 degrees to 450 degrees, set in five-degree increments.
The Timberline 850 and 1300 were also revealed, again with 850 and 1300 square inches of grilling space, at prices of $1,799 and $1,999. The current Timberline series had WiFIRE technology so that continues here as well. In addition, the D2 Direct Drive system is included with a new Timberline D2 controller.
A new pellet sensing technology is present in these two new Timberline grills that allows users to monitor the amount of pellets currently in the hopper. You will still need someone to manually fill the hopper, but that’s usually an easy task for another family member or neighbor.
As specified by Traeger:
The new D2 Direct Drive drivetrain uses an all-new variable speed fan and auger, providing optimal blue smoke production across a much wider temperature range for the finest hardwood flavor. It also features Turbotemp technology, allowing the grills to get hotter faster so users can get grilling quicker and enjoy more precise cooking temps. The D2 drivetrain is all powered by an industry-first brushless motor, delivering years of reliable performance.
Ironwood 650 specifications
The new Ironwood series comes as the Ironwood 650 and 885, again with these numbers specifying the square inches of grilling space. The 650 is priced at $1,199 and the 855 at $1,399.
WiFIRE technology, the D2 Direct Drive system, Traeger’s DownDraft Exhaust and TRU Convection systems, and new Ironwood D2 Controller are all found on the new Ironwood series. The temperature range of the grill is 165 to 500 degrees Fahrenheit, set in five-degree increments, with a new Super Smoke Mode that lets you quickly increase smoke and boost the flavor with a single button press on the D2 Controller or in the smartphone app.
The Ironwood 650 has assembled dimensions of 46 inches wide by 27 inches deep by 48 inches in height. The assembled weight, with an empty hopper, is 146 pounds. The pellet hopper has a capacity of 20 pounds.
A grease bucket is provided with a couple of extra bucket liners. The bucket hooks to a bracket on the lower left side of the barrel that is fed by the grease drip pan. You can purchase grease drip tray liners, a folding front shelf, and a grill cover. Traeger included a grill cover with this evaluation unit and it is made of very thick material with a rubber lining to keep the grill fully protected if you do not have it under a cover outside.
A smaller upper grate is provided with a lower one that can be used in two positions. You can fully remove the upper or lower grate too in order to have the most flexibility for cooking or to maintenance the grease tray or firepot.
A stainless steel shelf is provided for the left side of the Ironwood 650 with three hooks on the front to hang your grilling utensils. There are a couple of other screws in the left side for other accessories.
Unboxing experience and initial use
The Ironwood 650 evaluation unit was delivered via FedEx Freight with a grill cover and bags of hickory and apple pellets. It arrived on a pallet in a large box that stated two people were recommended for setup of the grill. Unfortunately, no one else was around the day it arrived so I set it up myself. Keep in mind, I played football and rugby in college so was confident in my ability to maneuver around 150 pounds of grill.
The box that the Traeger was packed in is quite large and when my three girls were young we always made forts out of these boxes. Thus, I was pleasantly surprised to see that Traeger provided directions to reverse the outer box and printed the inside of the box to be one of the coolest cabins for kids I have ever seen. I offered the box up in our neighborhood Facebook group and it was quickly scooped up by a family with young kids who have enjoyed playing in it every day since I passed it along.
Traeger includes easy-to-read assembly instructions, an owner’s manual, the tools you need for assembly (screwdriver and wrench), and all of the hardware necessary to assemble the grill. The major components, including the barrel, hopper, and controller, are all assembled in the box. Setup primarily consists of attaching the four legs, supporting brackets between the legs, handle for the lid, and stainless steel side shelf. Internal grill racks, grease drain pan, and other parts are removed from inside the grill first and then reinstalled into their proper location after you get the legs on and stand up the grill. One set of legs has large wheels while the other set has casters with locking mechanisms so the grill will not move around in windy conditions or on a surface that is not level.
The Ironwood 650 has a new pill-shaped barrel design, along with Traeger’s DownDraft exhaust and TRU Convection systems in order to help food cook in the shortest amount of time. Unlike many Traeger grills, there is no smoke stack for exhaust as the exhaust is instead forced out the upper back of the barrel and then downward towards the ground.
After assembling everything, I followed the instructions in the owner’s manual to season the grill. This is a process that takes about an hour and only has to be completed the first time you fire up the grill. It took longer for the first ignition than I anticipated, even after priming the auger, so I actually emptied out the fire pot and started up the ignition sequence a second time with more patience for ignition. The second time everything went as planned for seasoning.
The grill ignited in a timely fashion every single time after the seasoning process and I’ve been very pleased with how fast it heated up. While the app lets you easily send recipes and cooking instructions to the grill via WiFi, you can also manually enter custom cook cycles using the D2 Controller. Custom cook cycles can also be setup in the smartphone app and sent via WiFi to the Traeger. The grill is on my back patio and has held the WiFi connection with no issues.
The Ironwood 650 also comes with an internal probe. The prove connects via a 3.5mm jack on the front left of the D2 Controller and then through a rubber grommet into the inside of the grill. I’ve used the probe for a couple recipes and it has proven to be accurate and essential for properly cooking the meat to perfection.
There is a timer button on the D2 Controller that you can use for timing other things, such as vegetable cooking, basting, or toasting buns. It does not impact grill operation or recipes. There is also a Super Smoke button that you can use when the grill is between 165 and 225 degrees Fahrenheit in order to add more smoke flavor to your meat.
I also switched out hardwood pellets over the last 10 days. This was easy to do with a spatula and the rear clean-out door on the back of the hopper. I simply held a large bowl under the access door and removed the pellets in the hopper in this manner.
See also: Best BBQ equipment for tech fans
The Traeger app and WiFIRE technology was previously only provided on the Timberline series, but with today’s releases this smartphone connectivity is now also available on a couple Pro and Ironwood grills. In order to fully test out the capability of the Traeger app I tested it using an iPhone XS, Samsung Galaxy S10 Plus, Google Pixel 3 XL, and Samsung Galaxy Note 9.
The app appears to have the same capabilities whether your are using an iPhone or an Android phone with slightly different ways to access the various sections of the app. The Android app uses an three-bar menu icon to slide in options from the left side of the display while the iOS app has bottom icons to switch between the main pages for home, recipes, WiFIRE, shop, dealer locator, and other helpful Traeger references.
On the home panel you will see a featured recipe, the status of your connected grill, a troubleshooting section, and quick access icons to top 10 recipes, favorites, tips & tricks, and filters to quickly view recipes for beef, pork, poultry, lamb, vegetables, seafood, wild game, baked goods, and cocktails. The recipes have a thumbnail photo, name of the recipe, description, cooking time, and number of ingredients. Tapping on a specific recipe gives you the ability to quickly add it to your favorites, share the recipe, view the difficulty level, see the estimated prep time, view the cooking time, and see which hardwood pellet is recommended for that recipe.
Once you find a recipe you wish to cook, scroll down for the ingredients and then further down for the preparation details. After getting everything together and then before you go outside to grill, tap the button to cook now and the recipe will be sent via WiFi to your connected grill.
The app will control the full grilling experience, including informing you when time or internal probe temps are reached and then proceeding to the next step in the grilling process (as applicable). The app controls the grill temps, as well as sending alerts to baste and perform other manual tasks that the app cannot perform. Since many smoke and grill times continue for many hours, you are no longer tied to the house when preparing meals. I was controlling the grilling experience from the office one day and from a date night another day. It was awesome to have a full and complete understanding of the status of the meal on the grill through the smartphone app.
In the WiFIRE section of the app you can view the grill temperature, probe temperature, and timer status. Tapping on any one of these three dials puts that metric in the center of the display in larger size. Buttons on the bottom of the WiFIRE display let you set a sauce timer, super smoke mode, and enable the keep warm option.
The shop option in the app lets you order grills, hardwood, accessories, grill covers, sauces, rubs & spices, recipe books, Traeger apparel, and parts to repair your grill.
My brother is an avid outdoorsman who hunts and fishes regularly, including butchering his own game and then grilling it on Traeger grills. He has always been held up as the family grillmaster, but was also excited to hear about my experiences with this new Ironwood 650 smart grill. I took him a sample of the Traeger BBQ brisket I cooked up and he loved it. My youngest daughter loves her uncle’s brisket, but said the one I cooked beat even his standard of excellence.
Since I tested the Ironwood 650 out with multiple phones, it was clear to me that the iPhone app had just a bit better functionality. This isn’t surprising since I continue to find iOS apps to be better than Android apps in major and minor ways. The clear difference in the Traeger app is that the Android app does not show the current step in the process on either the home page or the WiFIRE status page. This is a bit annoying since I tried a few different recipes in the past week and like to know how many steps are left and where I was at in the whole grilling process.
In the past 10 days, I used the Ironwood 650 to cook a roasted beer can chicken, smoked pork loin, and BBQ brisket. I used hickory wood pellets for the chicken and brisket with apple pellets for the pork loin. I went to the store to buy some Traeger Signature pellets and mesquite to try out some other flavors. I have salmon to smoke next, but didn’t get a chance to grill it up before the review embargo lifted. The chicken was very moist, but next time I plan to smoke it for a few hours and then turn up the temperature at the end to get the skin crispy. The pork loin was excellent and extremely easy to grill. The BBQ brisket was fabulous and again so easy to do that it’s almost embarrassing to say all I did was rub on the spices, wrap it up for 24 hours, and then throw it on the Ironwood 650 as the Traeger did all the work.
I have thoroughly enjoyed grilling with the Traeger Ironwood 650 and absolutely love the smell of the smoke that is embedded in my clothes and in my nose. It’s amazing how much you can do with a Traeger grill and I have only begun to test out its capabilities. I understand you can bake pizza or cookies, grill vegetables, and so much more. We use our grills here in Washington State all year long because of the mild temperatures and I can’t wait to taste more great meals cooked with the help of my smartphone.
Facebook knows Instagram harms teens. Now, its plan to open the app to kids looks worse than ever – TechCrunch
Facebook is in the hot seat again.
The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of teen girls.
The flurry of investigative pieces makes it clear that what Facebook says in public doesn’t always reflect the company’s knowledge on known issues behind the scenes. The revelations still managed to shock even though Facebook has been playing dumb about the various social ills it has sown for years. (Remember when Mark Zuckerberg dismissed the notion that Facebook influenced the 2016 election as “crazy?”) Facebook’s longstanding PR playbook is to hide its dangers, denying knowledge of its darker impacts on society publicly, even as research spells them out internally.
That’s all well and good until someone gets ahold of the internal research.
One of the biggest revelations from the WSJ’s report: The company knows that Instagram poses serious dangers to mental health in teenage girls. An internal research slide from 2019 acknowledged that “We make body image issues worse for one in three teen girls” — a shocking admission for a company charging ahead with plans to expand to even younger and more vulnerable age groups.
As recently as May, Instagram’s Adam Mosseri dismissed concerns around the app’s negative impact on teens as “quite small.”
But internally, the picture told a different story. According to the WSJ, from 2019 to 2021, the company conducted a thorough deep dive into teen mental health, including online surveys, diary studies, focus groups and large-scale questionnaires.
According to one internal slide, the findings showed that 32% of teenage girls reported that Instagram made them have a worse body image. Of research participants who experienced suicidal thoughts, 13% of British teens and 6% of American teens directly linked their interest in killing themselves to Instagram.
“Teens blame Instagram for increases in the rate of anxiety and depression,” another internal slide stated. “This reaction was unprompted and consistent across all groups.”
Following the WSJ report, Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) announced a probe into Facebook’s lack of transparency around internal research showing that Instagram poses serious and even lethal danger to teens. The Senate Subcommittee on Consumer Protection, Product Safety, and Data Security will launch the investigation.
“We are in touch with a Facebook whistleblower and will use every resource at our disposal to investigate what Facebook knew and when they knew it – including seeking further documents and pursuing witness testimony,” Senators Blackburn and Blumenthal wrote. “The Wall Street Journal’s blockbuster reporting may only be the tip of the iceberg.”
Blackburn and Blumenthal weren’t the only U.S. lawmakers alarmed by the new report. Sen. Ed Markey (D-MA), Rep. Kathy Castor (D-FL), and Lori Trahan (D-MA) sent Facebook their own letter demanding that the company walk away from its plan to launch Instagram for kids. “Children and teens are uniquely vulnerable populations online, and these findings paint a clear and devastating picture of Instagram as an app that poses significant threats to young people’s wellbeing,” the lawmakers wrote.
In May, a group of 44 state attorneys general wrote to Instagram to encourage the company to abandon its plans to bring Instagram to kids under the age of 13. “It appears that Facebook is not responding to a need, but instead creating one, as this platform appeals primarily to children who otherwise do not or would not have an Instagram account,” the group of attorneys general wrote. They warned that an Instagram for kids would be “harmful for myriad reasons.”
In April, a collection of the same Democratic lawmakers expressed “serious concerns” about Instagram’s potential impact on the well-being of young users. That same month, a coalition of consumer advocacy organizations also demanded that the company reconsider launching a version of Instagram for kids.
According to the documents obtained by the WSJ, all of those concerns look extremely valid. In spite of extensive internal research and their deeply troubling findings, Facebook has downplayed its knowledge publicly, even as regulators regularly pressed the company for what it really knows.
Instagram’s Mosseri may have made matters worse Thursday when he made a less than flattering analogy between social media platforms and vehicles. “We know that more people die than would otherwise because of car accidents, but by and large, cars create way more value in the world than they destroy,” Mosseri told Peter Kafka on Recode’s media podcast. “And I think social media is similar.”
Mosseri dismissed any comparison between social media and drugs or cigarettes in spite of social media’s well-researched addictive effects, likening social platforms to the auto industry instead. Naturally, the company’s many critics jumped on the car comparison, pointing to their widespread lethality and the fact that the auto industry is heavily regulated — unlike social media.
Twitter Super Follows has generated only around $6K+ in its first two weeks – TechCrunch
Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces, Twitter’s other in-app purchase offered in the U.S. — but there’s no way for this portion to be calculated by an outside firm.
Twitter first announced its plans to launch Super Follows during its Analyst Day event in February, where the company detailed many of its upcoming initiatives to generate new revenue streams.
Today, Twitter’s business is highly dependent on advertising, and Super Follows is one of the few ways it’s aiming to diversify. The company is also now offering a way for creators to charge for access to their live events with Ticketed Spaces and, outside the U.S., Twitter has begun testing a premium product for power users, called Twitter Blue.
But Super Follows, which targets creators, is the effort with the most potential appeal to mainstream users.
It’s also one that is working to capitalize on the growing creator economy, where content creators build a following, then generate revenue directly through subscriptions — decreasing their own dependence on ads or brand deals, as a result. The platforms they use for this business skim a little off the top to help them fund the development of the creator tools. (In Twitter’s case, it’s taking only a 3% cut.)
The feature would seem to make sense for Twitter, a platform that already allows high-profile figures and regular folks to hobnob in the same timeline and have conversations. Super Follows ups that access by letting fans get even closer to their favorite creators — whether those are musicians, artists, comedians, influencers, writers, gamers or other experts, for example. These creators can set a monthly subscription price of $2.99, $4.99 or $9.99 to provide fans with access to bonus, “behind-the-scenes” content of their choosing. These generally come in the form of extra tweets, Q&As and other interactions with subscribers.
At launch, Twitter opened up Super Follows to a handful of creators, including the beauty and skincare-focused account @MakeupforWOC; astrology account @TarotByBronx; sports-focused @KingJosiah54; writer @myeshachou; internet personality and podcaster @MichaelaOkla; spiritual healer @kemimarie; music charts tweeter @chartdata; Twitch streamers @FaZeMew, @VelvetIsCake, @MackWood1, @GabeJRuiz and @Saulsrevenge; YouTubers @DoubleH_YT, @LxckTV and @PowerGotNow; and crypto traders @itsALLrisky and @moon_shine15; among others. Twitter says there are fewer than 100 creators in total who have access to Super Follows.
While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can “Super Follow” any number of the supported creator accounts. In the U.S., Twitter has 169 million average monetizable daily active users as of Q2 2021. Of course, only some subset of those will be iOS users.
Still, Twitter could easily count millions upon millions of “potential” customers for its Super Follow platform at launch. Its current revenue indicates that, possibly, only thousands of consumers have done so, given many of the top in-app purchases are for creators offering content at lower price points.
Sensor Tower notes the $6,000 in U.S. consumer spending on iOS was calculated during the first two weeks of September (September 1-14). Before this period, U.S. iOS users spent only $100 from August 25 through 31 — a figure that would indicate user spending on Ticketed Spaces during that time. In other words, the contribution of Tickets Spaces revenue to this total of $6,000 in iOS consumer spending is likely quite small.
In Canada, the other market where Super Follow is now available to subscribers, Twitter’s iOS in-app purchase revenue from September 1 through September 14, was a negligible $600. (This would also include Twitter Blue subscription revenue, which is being tested in Canada and Australia.)
Worldwide, Twitter users on iOS spent $9,000 during that same time, which would include other Ticketed Spaces revenues and tests of its premium service, Twitter Blue. (Twitter’s Tip Jar, a way to pay creators directly, does not work through in-app purchases).
Unlike other Twitter products that developed by watching what users were already doing anyway — like using hashtags or retweeting content — many of Twitter’s newer features are attempts at redefining the use cases for its platform. In a massive rush of product pushes, Twitter has recently launched tools not just for creators, but also for e-commerce, organizing reading materials, subscribing to newsletters, socializing in communities, chatting through audio, fact-checking content, keeping up with trends, conversing more privately and more.
Twitter’s position on the slower start to Super Follows is that it’s still too early to make any determinations. While that’s fair, it’s also worth tracking adoption to see if the new product had seen any rapid, out-of-the-gate traction.
“This is just the start for Super Follows,” a Twitter spokesperson said, reached for comment about Sensor Tower’s figures. “Our main goal is focused on ensuring creators are set up for success and so we’re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.”
The spokesperson also noted Twitter Super Follows had been set up to help creators make more money as it scales.
“With Super Follows, people are eligible to earn up to 97% of revenue after in-app purchase fees until they make $50,000 in lifetime earnings. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after in-app purchase fees,” they said.
Facebook revamps its business tool lineup following threats to its ad targeting business – TechCrunch
Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features, which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact small businesses that relied on Facebook ads to reach their customers. But it was not successful in getting any of Apple’s changes halted. Instead, the market is shifting to a new era focused more on user privacy, where personalization and targeting are more of an opt-in experience. That’s required Facebook to address its business advertiser base in new ways.
As the ability to track consumers declines — very few consumers are opting into tracking, studies find — Facebook is rolling out new features that will allow businesses to better position themselves in front of relevant audiences. This includes updates that will let them reach customers, advertise to customers, chat with customers across Facebook apps, generate leads, acquire customers and more.
The company earlier this year began testing a way for customers to explore businesses from underneath News Feed posts by tapping on topics they were interested in — like beauty, fitness, and clothing, and explore content from other related businesses. The feature allows people to come across new businesses that may also like, and would allow Facebook to create its own data set of users who like certain types of content. Over time, it could possibly even turn the feature into an ad unit, where businesses could pay for higher placement.
But for the time being, Facebook will expand this feature to more users across the U.S., and launch it in Australia, Canada, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, and the U.K.
Facebook is also making it easier for businesses to chat with customers. They’re already able to buy ads that encourage people to message them on Facebook’s various chat platforms — Messenger, Instagram Direct, or WhatsApp. Now, they’ll be able to choose all the messaging platforms where they’re available, and Facebook will default the chat app showcased in the ad based on where the conversation is most likely to happen.
The company will tie WhatsApp to Instagram, as well, as part of this effort. Facebook explains that many businesses market themselves or run shops across Instagram, but rely on WhatsApp to communicate with customers and answer questions. So, Facebook will now allow businesses to add a WhatsApp click-to-chat button to their Instagram profiles.
This change, in particular, represents another move that ties Facebook’s separate apps more closely together, at a time when regulators are considering breaking up Facebook over antitrust concerns. Already, Facebook interconnected Facebook’s Messenger and Instagram messaging services, which would make such a disassembly more complicated. And more recently, it’s begun integrating Messenger directly into Facebook’s platform itself.
In a related change, soon businesses will be able to create ads that send users directly to WhatsApp from the Instagram app. (Facebook also already offers ads like this.)
Separately from this news, Facebook announced the launch of a new business directory on WhatsApp, allowing consumers to find shops and services on the chat platform, as well.
Another set of changes being introduced involve an update to Facebook Business Suite. Businesses will be able to manage emails through Inbox and sending remarketing emails; use a new File Manager for creating, managing, and posting content; and access a feature that will allow businesses to test different versions of a post to see which one is most effective.
Other new products include tests of paid and organic lead generation tools on Instagram; quote requests on Messenger, where customers answer a few questions prior to their conversations; and a way for small businesses to access a bundle of tools to get started with Facebook ads, which includes a Facebook ad coupon along with free access to QuickBooks for 3 months or free access to Canva Pro for 3 months.
Facebook will also begin testing something called “Work Accounts,” which will allow business owners to access their business products, like Business Manager, separately from their personal Facebook account. They’ll be able to manage these accounts on behalf of employees and use single-sign-on integrations.
Work Accounts will be tested through the remainder of the year with a small group of businesses, and Facebook says it expects to expand availability in 2022.
Other efforts it has in store include plans to incorporate more content from creators and local businesses and new features that let users control the content they see, but these changes were not detailed at this time.
Most of the products being announced are either rolling out today or will begin to show up soon.
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