Connect with us

Gaming

Twitch hires former Zynga exec Doug Scott as chief marketing officer – TechCrunch

Published

on

Amazon-owned game streaming service Twitch has snagged Zynga’s chief marketing officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing for just over three years. Prior to that, he was CMO at the music startup BandPage and the VP, Marketing and Revenue at mobile game publisher, DeNA.

He has additionally served on the board for Matrixx Initiatives and as an advisor to YouTube Music.

Scott’s background spanning gaming, entertainment and streaming make him a good fit to join Twitch at a time when it’s trying to stretch beyond its roots.

In more recent years, Twitch’s creators have expanded into areas like personal vlogs, creative arts, entertainment and more. One Twitch streamer’s efforts in interactive media even won the site its first Emmy this year.

And now, Twitch is trying out “Watch Parties,” where streamers can screen Amazon Prime Video shows and movies to their fans as a shared experience.

Meanwhile, Twitch itself has driven the expansion beyond video games in its own way. It has made deals with sports leagues, including the NBA and NFL, to stream some games, and more recently announced deals with wrestling and women’s hockey, The NYT reported.

Twitch also makes its own content. In April, for example, it launched its first game — Twitch Sings, a karaoke-style experience designed for live streaming.

Last month, the company underwent a huge makeover, from a marketing and branding perspective, with the introduction of a new Twitch logo and other branding changes.

While purple remains the Twitch logo’s iconic color, it’s now supported by a range of complementary colors that streamers can adopt for themselves. Via a new “Creator Color” tool, Twitch streamers can pick a color that better represents their own personal brand — even if it’s not Twitch’s classic purple. The updated style also includes a new Glitch logo, new font and larger plans for Twitch’s unique “emotes.”

Twitch presented the platform’s makeover at this year’s TwitchCon event in San Diego, where it unveiled a new ad campaign that highlights how Twitch can be more than just a place to stream games. (Its tagline: “You’re already one of us.”)

With all these shifts underway, it was high time for Twitch to fill its vacated CMO position, which was previously held by Kate Jhaveri, who left for the NBA this summer.

Other recent hires at Twitch have included Sarah Iooss, previously of Mic, as head of North America Sales, and ex-Googler Dan Clancy as executive VP of Creator and Community Experience.

“Twitch is revolutionizing entertainment through its massive and highly engaged community of creators and fans,” said Scott, in a statement. “I could not be more excited to join this incredible team and help to bring Twitch’s unique culture, brand and its passionate community to new audiences and global markets.”

“We’re thrilled to welcome Doug Scott to Twitch as our chief marketing officer,” added Sara Clemens, COO, Twitch. “Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy. As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets,” she said.

Twitch today claims more than 15 million average daily users and over 3 million unique creators streaming each month. At any given time, the site has an average of 1.3 million viewers, the company says.

 



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Gaming

Report: Stadia undershot to the tune of “hundreds of thousands” of users

Published

on

Enlarge / As we learn more about Stadia’s inner workings, we’ve begun adding some “flair” to this Stadia-branded PUBG parachute.

PUBG / Getty Images / Aurich Lawson

In the wake of Google shutting down its Stadia Games & Entertainment (SG&E) group, leaks about the underwhelming game-streaming service have started to emerge. A Friday Bloomberg report, citing unnamed Stadia sources, attaches a new number to the failures: “hundreds of thousands” fewer controllers sold and “monthly active users” (MAU) logging in than Google had anticipated.

The controller sales figure is central to the story told Friday by Bloomberg’s Jason Schreier: that internally, Google was of two minds about how Stadia should launch. One idea looked back at some of the company’s biggest successes, particularly Gmail, which launched softly in a public, momentum-building beta while watching how it was received over time. The other, championed by Stadia lead Phil Harrison, was to treat Stadia like a console, complete with some form of hardware that could be hyped and pre-sold. In Stadia’s case, the latter won out, with Harrison bullishly selling a Stadia Founder’s Bundle—and this worked out to be a $129.99 gate to the service. Without it, you couldn’t access Stadia for its first few months.

As Schreier reports, Harrison and the Stadia leadership team “had come from the world of traditional console development and wanted to follow the route they knew.”

Stadiamagotchi?

As part of his Stadia-launch mission, Harrison approved deals costing “tens of millions of dollars” to woo publishers like Take-Two and Ubisoft to launch their games on Stadia, Schreier reports. Exactly how many millions of dollars Stadia spent on these deals is unknown, but Schreier claims that “the amount of money Google was willing to spend came as a shock to veteran game developers,” which implies a figure larger than $10 million.

Even with such a financial incentive in his pocket, however, Take-Two CEO Stauss Zelnick eventually admitted to shareholders that gamer uptake for Stadia didn’t meet his previously optimistic expectations. As he said in June 2020: “The launch of Stadia has been slow. I think there was some overpromising on what the technology could deliver and some consumer disappointment as a result.”

The article mostly retreads the messy, public history of how Stadia missed the mark with critics and potential buyers, including the service’s lack of transferable game ownership and its lack of a clear à la carte subscription option made popular by video-streaming services like Netflix. The report hints at least one game project that was canceled as part of SG&E’s dissolution earlier this month: “a cross between a Google Assistant and a Tamagotchi pet, allowing players to interact with smart creatures in all sorts of fun ways.” This digital-pet game would have leaned in part on Stadia’s server infrastructure and would have “only worked on a cloud platform,” Schreier says.

Also on Friday, Wired’s Cecilia D’Anastasio published a report citing additional, unnamed sources on the woes of Stadia development. According to that report, Google forbade game developers in the SG&E group from “using certain game development software,” which D’Anastasio likened to “roadblocks on the very fundamentals of game-making.” Additionally, she reports that Stadia’s ambitious goals for internal game studios were hamstrung by serious issues with Google infrastructure:

Google’s famously long and involved hiring process can take six to nine months. And it took time for Google to broaden its hiring standards to accommodate skill sets necessary for game development rather than its traditional fields. The goal was to bring in 2,000 people over five years to work on developing games for Stadia, two sources say.

That “five year” count aligns with previous SG&E Director Jade Raymond’s claim that Stadia needed “four years” to turn around ambitious games, far beyond the less than two years those teams were actually given.

D’Anastasio’s report also backs up Schreier’s allegations about Stadia user counts, claiming that the service “did not meet internal expectations in 2020” and amounted to “unremarkable subscription numbers.” And both reports go into detail about how unique Stadia features, particularly the “State Share” option to jump directly into a mid-game moment, were hyped and advertised well before any game had actually implemented them, thus depressing fan interest.

Savage launch for Savage Planet

This news follows a messy interruption to one of SG&E’s only game launches before its dissolution: a Stadia port of the PC and console game Journey to the Savage Planet. The game was developed by Typhoon Studios, a studio that Google acquired in late 2019 and folded into SG&E, but days after the game’s Stadia version launched as part of the Stadia Pro paid subscription service, SG&E had shut down. In the days that followed, Stadia Pro subscribers began complaining that the game would freeze on its opening “press start” menu, and players had no recourse in terms of changing the game’s save file or toggling other settings.

Questions mounted about who might be able to fix the issue, and one Reddit thread catalogued how Stadia support pointed fingers at the game’s prior publisher, 505 Games. This prompted a 505 representative to tell an affected fan, “Reach out to Stadia support again and inform them that the publisher for that version of JttSP is actually them.”

On Monday, February 22, weeks after the bug was first discovered (and days after the Reddit thread spread far and wide), the game received an update fixing the issue. Stadia representatives declined to answer Ars Technica’s questions about who exactly patched the game or whether the game’s original developers at Typhoon were still employed at Google.

That work to keep the game maintained is a reminder, at the very least, that Stadia continues to operate as a home for third-party games streamed from Google’s servers to players’ homes. Paid $10/mo Stadia Pro subscriptions include access to a library of over two dozen games, while “free” accounts can either buy Stadia game licenses à la carte or access free-to-play software like Destiny 2.

Continue Reading

Gaming

Netflix drops extended Shadow and Bone teaser, announces release date

Published

on

Jessie Mei Li stars as Alina Starkov in Shadow and Bone, a new Netflix fantasy series adapted from Leigh Bardugo’s worldwide bestselling “Grishaverse” novels, premiering April 23.

Netflix unexpectedly dropped an extended teaser trailer for its forthcoming fantasy series Shadow and Bone during a panel at IGN Fan Fest. The hotly anticipated series is adapted from Leigh Bardugo’s bestselling “Grishaverse” novels and will premiere on April 23.

(Mild spoilers for the books below.)

Bardugo published Shadow and Bone, the first of a trilogy, in June 2012, followed by Siege and Storm in 2013 and Ruin and Rising in 2014. She told Entertainment Weekly in 2012 that she deliberately avoided the usual medieval fantasy motifs and drew inspiration instead from the Russian Empire in the early 1800s. “As much as I love broadswords and flagons of ale—and believe me, I do—I wanted to take readers someplace a little different,” she said. “Tsarist Russia gave me a different point of departure.”

Inspiration for the menacing Shadow Fold—the trilogy’s Big Bad—came from her decision to not treat “darkness” metaphorically, but literally. “What if darkness was a place?” she said. “What if the monsters lurking there were real and more horrible than anything you’d ever imagined beneath your bed or behind the closet door? What if you had to fight them on their own territory, blind and helpless in the dark? These ideas eventually became the Shadow Fold.”

In Shadow and Bone, teen orphan Alina Starkov of the Kingdom of Ravka is sent on an expedition across the Unsea (aka the Fold) to bring back provisions for her wealthy patron. Her best friend, Malyen “Mal” Oretsev, is also on the expedition. When monsters inhabiting the Unsea (called volcra) attack, Alina saves the day thanks to previously unsuspected “Grisha” powers—people who can manipulate the elements as weapons. This catches the attention of Grisha leader The Darkling, who brings her to the city of Os Alta, where she begins training with other Grisha to control her powers. But her tutor, Baghra, warns Alina that The Darkling cannot be trusted, and many harrowing adventures ensue.

In 2015, Bardugo published Six of Crows, followed by a sequel, Crooked Kingdom, the following year. The Hollywood Reporter has described the duology as “a blend of Ocean’s 11 and Game of Thrones.” These books are set in the 17th century equivalent of the Dutch Republic. Teenaged Kaz Brekker, aka “Dirthyhands,” is a thief in the city of Ketterdam, who is hired to rescue a scientist from a fortress known as the Ice Court. He recruits members of his street gang, the Dregs, to assist him, given the difficulty of the heist, and once again, many harrowing adventures ensue.

The Netflix adaptation will reportedly cover the events of the Shadow and Bone trilogy and serve as a prequel to the Six of Crows duology. Eric Heisserer (Arrival) heads the project as creator and showrunner, and language expert (“conlanger”) David J. Peterson (Game of Thrones, Doctor Strange, Thor: The Dark World) and Christian Thalmann, who helped Bardugo develop the fictional languages for her Grishaverse novels, will consult on the series. Bardugo herself is an executive producer. Per the official premise:

Shadow and Bone finds us in a war-torn world where lowly soldier and orphan Alina Starkov has just unleashed an extraordinary power that could be the key to setting her country free. With the monstrous threat of the Shadow Fold looming, Alina is torn from everything she knows to train as part of an elite army of magical soldiers known as Grisha. But as she struggles to hone her power, she finds that allies and enemies can be one and the same and that nothing in this lavish world is what it seems. There are dangerous forces at play, including a crew of charismatic criminals, and it will take more than magic to survive.

Jessie Mei Li (Last Night in Soho) stars as Alina Starkov, Ben Barnes (Westworld, The Punisher) plays General Kirigan, aka The Darkling, Archie Renaux (Hanna, The Gold Digger) plays Mal, and Zoe Wanamaker (Harry Potter and the Sorcerer’s Stone) plays Baghra, Alina’s tutor and mother to The Darkling. There are also several characters from Six of Crows who will appear in this first season: master thief Kaz Brekker (Freddy Carter, Pennyworth); acrobat and knife expert Inej Ghafa (Amita Suman, Doctor WhoThe Outpost); sharpshooter Jesper Fahey (Kit Young, Endeavor), former brothel worker and “Heartrender” Nina Zenik (Danielle Galligan, Game of Thrones), and former witchhunter Matthias Helvar (Calahan Skogman). Two major characters from the Six of Crows duology will not appear in this first season: Nikolai Lantsov and Wylan Van Eck, a merchant’s son and demolitions expert.

Shadow and Bone premieres on Netflix on April 23, 2021.

Listing image by YouTube/Netflix

Continue Reading

Gaming

Pokémon Legends: Arceus’ stealth-infused open world hits Switch in 2022

Published

on

Today’s online Pokémon Presents stream, which celebrated the series’ 25th anniversary, included at least one major surprise: the announcement of a new, more action-oriented Pokémon game set in a period resembling feudal Japan. Pokémon Legends: Arceus is in full development by Game Freak and is targeting an early 2022 release, according to the announcement.

While the new game will be set in the now-familiar Sinnoh region, it will move things back to “a long, long time ago, when the Sinnoh region was still only a vast wilderness.” Players will operate from a base in a feudal-style village, starting out with one of three familiar starter pokémon (Rowlett, Cyndaquil, or Oshawott) to explore that wilderness and fill in the region’s first pokédex.

A short trailer for the game showed a few changes from the series’ usual RPG format. Using a Sword and Shield-style over-the-shoulder camera, players can “study the pokémon’s behaviors, sneak up to them, then throw pokéballs” to catch them directly, as the game’s official description puts it.

The announcement trailer shows the protagonist sneaking through tall grass and around trees to get the jump on unaware pokémon, suggesting stealth will play a large role in the capturing this time around. You’ll also be able to throw pokéballs containing captured monsters directly at wild pokémon, leading to the series’ standard turn-based battles.

Pokémon Legends: Arceus was developed with the desire to deliver an experience infused with new action and RPG elements that go beyond the framework established thus far, while honoring the core gameplay of past Pokémon titles,” The Pokémon Company said in a statement.

Elsewhere in the presentation, The Pokémon Company also announced the widely rumored remakes of the Nintendo DS-era Pokémon Diamond and Pearl for the Switch. Brilliant Diamond and Shining Pearl are expected to launch in late 2021 and are being developed by Ilca Inc., best known for Pokémon Home.

The Pokémon Company also showed off some new footage of the previously announced New Pokémon Snap, slated for a Switch release on April 30. Players will be able to crop and edit photos taken in the game with stickers and frames and then share them with other players online, earning points based on their photos’ popularity. Players will also be able to throw fruit and glowing “lumina orbs” to help get monster shots that will receive a better rating from the game’s algorithm.

Continue Reading

Trending