The Galaxy Fold is real. I’ve held it in my hands — a few of them, actually. Samsung’s briefing this morning was littered with the things, in different colors and different states of unfolded. A month or so ago, this was anything but a given.
After eight years of teasing a folding device, Samsung finally pulled the trigger at its developer’s conference late last year. But the device was shrouded in darkness. Then in February, it took the stage as the Galaxy Fold, but there was no phone waiting for us. Ditto for Mobile World Congress a week later, when the device was trapped like a carbonite Han Solo behind a glass display.
With preorders for the phone opening today, ahead of an expected April 26 sale, things were getting down to the wire for Samsung. But this morning, at an event in New York, the Galaxy Fold was on full display, ready to be put through its paces. We happily did just that in the hour or so we had with the product.
Once you get over the surprise that it’s real and about to ship, you find yourself pretty impressed with what Samsung’s done here. It’s easy to get frustrated about a product the company’s essentially been teasing since showing off its first flexible display at 2011, but a radically new form factor is an easy contender for first-generation woes. The fold, on the other hand, is a device that’s been run through the wringer.
Samsung’s already shown us what fold testing looks like in a promotion video that debuted a few weeks back. The handset was subject to 200,000 of those machine folds, which amounts to a lot more than the life of the product. And yes, before you ask, they were subjected to drop testing, the same sort of violent gadget abuse Samsung puts the rest of its gadgets through — both open and closed.
Ditto for the eight-point battery test it’s been subjecting all of its devices to since the Note 7. That’s doubly important given the fact that the Galaxy Fold sports twice the battery. All told, it has 4380mAh, split in two, on either side of the fold. That amounts to “all day battery life” according to Samsung. That’s the same claim you’ll get on most of these devices ahead of launch. Though the Fold apparently presents an extra layer of ambiguity, given that the company isn’t entirely sure how people are actually going to use the thing, once they get it in their hands.
The folding mechanism works well, snapping shut with a satisfying sound, thanks in part to some on-board magnets hidden near the edge. In fact, when the Fold is lying screen down, it has the tendency to attract pieces of metal around it. I found myself absent-mindedly opening and closing the thing. When not in use, it’s like an extremely expensive fidget spinner.
Samsung’s done a remarkable job maintaining the design language from the rest of the Galaxy line. But for the odd form factor, the Fold looks right at home alongside the S10 and the like. The rounded metallic corners, the camera array and, yes, the Bixby button are all on board here.
The edges are split in two, with each screen getting its own half. When the Fold is open, they sit next to each other, with a small gap between the two. When the phone is folded, they pull apart, coming together at a 90 degree angle from the hinge. It’s an elegant solution, with a series of interlocking gears that allow the system to fold and unfold for the life of the product.
Unsurprisingly, Samsung tested a variety of different form factors, but said this was the most “intuitive” for a first-gen product like this. Of course, numerous competing devices have already taken different approaches, so it’s going to be fascinating watching what the industry ultimately lands on when more of these products are out in the world.
Unfolded, the device is surprisingly thin — a hair under the iPhone XS. Folded, it’s a bit beefier than two iPhones, owing to a gap between the displays. While the edges of the device come into contact when closed, they form a long, isosceles triangle, with a gap that increases as you move toward the middle.
Unfolded, the seam in the middle of the display is, indeed, noticeable. It’s subtle, though. You’ll really only notice it as your finger drags across it or when the light hits it the right way. That’s just part of life in the age of the folding phone, so get used to it.
The inner display measures 7.3 inches. Compare that to, say, the iPad Mini’s 7.9. So, small for a tablet, but way too big to stick in your pocket without folding it up. The size of the interior display renders the notch conversation a bit moot. There’s actually a pretty sizable cutout in the upper-right corner for the front-facing camera.
Samsung’s been working with Google and a handful of developers, including WhatsApp and Spotify, to create a decent experience for users at launch. There are two key places this counts: app continuity and multi-app windows. The first lets you open an app on the small screen and pick up where you left off on the big one, once unfolded. The second makes it possible to have three apps open at once — something that’s become standard on tablets in the last couple of years.
Both work pretty seamlessly, though the functionality is limited to those companies that have enabled it. Samsung says it’s an easy addition, but the speed with which developers adopt it will depend largely on the success of these devices. Given that Samsung’s worked hand in hand with Google/Android on this, however, gives the company a big leg up on the competition.
All told, I’m pretty impressed with what amounts to a first-gen product. This thing was a long time in the making, and Samsung clearly wanted to get things right. The company admittedly had some of the wind taken out of its sails when Huawei announced its own folding device a few days later.
That product highlighted some of the Fold’s shortcomings, including the small front-facing screen and somewhat bulky design language. The Fold’s not perfect, but it’s a pretty solid first take at a new smartphone paradigm. And with a starting price of $1,980, it’s got a price to match. You’re essentially paying double for twice the screen.
Samsung, Huawei and the rest of the companies exploring the space know that they’re only going to sell so many of these things in the first go-round at this price point. Everyone’s still exploring aspects like folding mechanisms, essentially making early adopters guinea pigs this time out.
But while the fold doesn’t feel like a phone that’s achieved its final form, it’s a surprisingly well-realized first-generation phone.
Feels is a new dating app with profiles that look more personal – TechCrunch
Meet Feels, a new French startup that wants to change how dating apps work. According to the company, scrolling through photos and reading descriptions tend to be a boring experience. Feels want to improve profiles so that navigating the app feels more like watching TikTok videos or browsing stories.
“For the past 10 years, there’s been little innovation in the industry,” co-founder and CEO Daniel Cheaib told me. “The reason why many people uninstall dating apps is that it’s boring. Profiles all look the same and we feel like we’re browsing a catalog.”
In that case, Cheaib is thinking about Tinder, but also other dating apps that feel like Tinder but aren’t exactly Tinder, such as Bumble, Happn, etc.
Feels’ founding team has spent two years iterating on the app to find out what works and what doesn’t. Now that retention metrics are where they’re supposed to be, the company is now ready to launch more widely.
If you want to show interesting content to your users in a dating app, you have to rethink profiles. Arguably, this has been the most difficult part of the development phase. When you install the app, it takes around 15 minutes to create your profile.
At first, only 30% of new users finished the onboarding process. Now, around 75% of new users reach the end of the signup flow.
So what makes a profile on Feels different? In many ways, a profile looks more like a story, or TikTok posts. Users can record videos, add text and stickers, share photos, answer questions and more.
“When you’re done with the onboarding process, you have consistent profiles with people sharing content about them,” Cheaib said.
Like other dating apps, there are many options when it comes to gender identity — you’re not limited to woman or man. You can then say that you want to see all profiles or just some profiles based on various criteria.
After that, you can look at other profiles. Once again, Feels tries to change the basic interaction of dating apps. Most dating apps require you to swipe left or right, or give a thumbs up or a thumbs down. When you think about it, it’s a binary choice that requires a ton of micro decisions.
Sometimes, you don’t have any strong feelings about someone. Or maybe you just want to go to the next profile. And the fact that you have to triage profiles like this leads to a lot negativity, whether it’s conscious or subconscious — you keep rejecting people, after all.
When you’re looking at a profile on Feels, it fills up your entire screen. Videos start playing, you can see what the person likes and who they are in front of a camera. You can react on some content or you can simply move on by swiping up. There’s no heart or like button.
When the startup thought they finally were going somewhere, they raised a $1.3 million funding round (€1.1 million) from a long list of business angels, such as somebody in Atomico’s business angel program, Blaise Matuidi, Eric Besson, René Ricol, Ricardo Pereira , Yohan Benalouane, Nampalys Mendy, Jean Romain Lhomme, Julien Radic and Jean Michel Chami.
Now, Feels plans to attract new users with organic TikTok posts, some TV ads and more. The company wants to reach one million users by the end of the year with a big focus on France for now. There are 100,000 users right now.
When it comes to monetization, Feels started offering a premium subscription to unlock more features. The company is still iterating on that part.
Feels is just getting started in a crowded and competitive industry. Unlike other companies, Feels has invested heavily in its own product before working on user acquisition and paid installs. It’s an ambitious strategy but it has a lot of potential as it could lead to a truly different dating app.
Social audio startup Stationhead looks beyond music as it hits 100K monthly active users – TechCrunch
When I’ve written about Stationhead in the past, I’ve focused on how the startup aims to recapture bring personality and interactivity of a live radio broadcast to streaming music. But CEO Ryan Star said his ambitions are broader now: “We’re going to be the largest social audio platform in the world.”
The startup says it’s growing quickly, with 100,000 monthly active users — a number that’s growing by 65% each month — and 500,000 total users. There are 6,300 hosts on the platform, and they created nearly 2 million live and recorded streams in the first three months of the year.
COO Murray Levison told me that the pandemic has brought more artists to the platform as they look for new ways to reach their fans. For example, Cardi B joined the fan show Bardigangradio last month, prompting 132,000 paid streams of her new single on Apple Music and Spotify during the broadcast. (Stationhead integrates with both music streaming services — when a DJ cues up a song, it’s actually playing through your account.)
At the same time, both Star (who co-founded the company due to his own frustrations as an independent musician) and Levison suggested that playing music is not quite as central to their vision as it used to be. Instead, they said Stationhead is all about live audio broadcasting, with or without music.
From a product perspective, Levison said they’re trying to build “the best broadcasting tools for creators and everybody people to use.” At the same time, he added, “Music is still at the core of what we’ve built. Just like games are to Twitch, music is our social glue.”
While the company emphasizes the live experience (which Levison described as “the core value prop”), Stationhead also supports recording shows for listening later, and apparently 50% of users are listening to both live and recorded shows. It has also been beta testing a tipping feature that will allow broadcasters to monetize their shows.
Of course, you can’t talk about social audio without talking about Clubhouse, which was attracting 2 million active users each week in January, according to CEO Paul Davison. Levison suggested that the buzz around Clubhouse has also benefited Stationhead as potential acquirers and investors get more excited about social audio. And Star argued that the companies are taking very different approaches.
“It’s in the name Clubhouse, it’s exclusive,” Star said. “It’s about social climbing and getting closer to the stage. [Stationhead is] living in the world where Cardi B was excited to meet her fans. We are for the 99 percent.”
TikTok funds first episodic public health series ‘VIRAL’ from NowThis – TechCrunch
TikTok is taking another step towards directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content.
Through TikTok’s Instructive Accelerator Program, which was formerly known as the Creative Learning Fund, other TikTok publishers have received grants and hands-on support from TikTok so they could produce quality instructive content for TikTok’s #LearnOnTikTok initiative. The program today is structured as four, eight-week cycles during which time publishers post videos four times per week.
NowThis had also participated in the Creative Learning Fund last year and was selected for the latest cycle of the Instructive Accelerator Program. But its “VIRAL” series is separate from these efforts.
NowThis says it brought the concept for the show to TikTok earlier this year outside of the accelerator program, and TikTok greenlit it. TikTok then co-produced the series and provided some funding. Neither NowThis nor TikTok would comment on the extent of the financial backing involved, however.
The “VIRAL” series itself is hosted by infectious disease clinical researcher Laurel Bristow, who spent the last year working on COVID treatments and research. Every Thursday, Bristow will break down COVID facts in easy-to-understand language, NowThis says, including things like vaccine efficacy, transmission timelines, and treatment. The show will also bust COVID myths, provide information about ongoing public health risks, and feature interviews with a cross-section of experts.
Each episode of the will be 45 minutes in length and will also include an interactive segment where the TikTok viewing audience will be able to engage in a real-time Q&A session about the show’s content. In total, five episodes are being produced, and will air starting on Thursday April 15 at 6 PM ET and will run through Thursday May 13 on the @NowThis main TikTok page.
@nowthisTune in to our new TikTok live show VIRAL on Thursdays at 6pm ET with host @kinggutterbaby
♬ original sound – nowthis
NowThis has become one of the most-followed news media accounts on TikTok, with 4.6 million followers across its news and politics channels, since launching a little over a year ago. Because of its focus on video, it’s been a good fit for the TikTok’s platform.
The approach TikTok is taking with “VIRAL’s” production, it’s worth noting, stands in contrast to how other social media platforms are handling the pandemic and COVID-19 information. While most, including TikTok, have pledged to fact check COVID-19 information, remove misinformation and conspiracies, point users to official sources for health information, and provide other resources, TikTok is directly funding public health content featuring scientists and researchers, and then promoting it on its network.
The company explained to TechCrunch its thinking on the matter.
“As the pandemic continues to evolve, we think it’s important to provide our community an outlet to dispel misinformation and communicate with public health experts in real-time,” said Robbie Levin, Manager of Media Partnerships at TikTok. “NowThis has consistently been a great partner that produces engaging and informative content, so we felt this series would be an impactful and important avenue for our users to receive credible information on our platform,” Levin noted.
While the pandemic has driven the topic of choice here, paying creators for content is not new. And TikTok isn’t the only one to do so. Instagram and Snapchat are both funding creator content for their TikTok clones, Reels and Spotlight, respectively. And new social platforms like Clubhouse are funding creators’ shows, as well.
TikTok says it’s not currently talking to other publishers to produce more series like “VIRAL,” but it isn’t ruling out the idea of expanding its creator funding and producing efforts. In addition to its accelerator program, which is continuing, TikTok says if “VIRAL” proves successful and the community responds positively, it will pursue similar opportunities in the future.
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