In a win for both tech giants, Apple has launched an “all-new” iCloud app for Windows that’s available in the Microsoft Store.
The revamped iCloud for Windows app introduces a new iCloud Drive feature that makes it easier to share files between iOS devices and Windows 10 PCs.
The one-time rivals for desktop domination and former smartphone competitors are collaborating to improve the experience for iPhone owners who use Windows 10 PCs.
Microsoft’s says there are now 825 million active Windows 10 devices. A good chunk of them would also own an Apple iPhone and/or an iPad.
While the companies do compete on some technologies – Siri versus Cortana, for example – the cloud, Google, and mobile has diminished that rivalry and helped spawn numerous collaborative efforts.
This time, Apple hasn’t even bothered to announce the new iCloud for Windows app, leaving Microsoft to herald its arrival in the Microsoft Store with a new iCloud Drive feature.
“We’re excited to announce that starting today, iCloud for Windows is now available to download as an app in the Microsoft Store worldwide,” said Giorgio Sardo, engineering general manager for the Microsoft 365 developer ecosystem.
Microsoft boasts that Apple’s software uses the same tech that powers Microsoft’s OneDrive Files On-Demand, a feature that helps users access files in the cloud even when they’re offline.
The iCloud for Windows app and iCloud Drive gives users access to iCloud Drive files from within Windows 10 File Explorer and doesn’t use up storage on the PC.
Users can also choose files and folders they want to keep on a PC as well as store files in iCloud Drive and then access them from an iOS device, a Mac and on the iCloud website.
Apple did release an updated support page titled ‘What is iCloud for Windows?’, showing an iPad and iPhone next to a Windows PC with the iCloud app open above File Explorer in the background.
“If you use iCloud for Windows 10, you can use iCloud Drive to initiate shared files or to optimize files. You can also pin files or folders locally so they don’t optimize back to iCloud, and access shared photo streams and improved iCloud Photo Library support,” Apple notes.
How VC really works, longevity investor survey, choosing your angel – TechCrunch
“Venture capital” is semantically equivalent to “dangerous money,” which is part of its mystique.
Essentially, VC is a high-stakes extreme sport in which top players can accumulate startling amounts of wealth and power. And sometimes, a massive pile of investor cash burns so brightly, it gets picked up on satellites.
But where does all that money actually come from, and how do VCs actually make money? Prior to joining TechCrunch, reporter Haje Jan Kamps worked at VC fund Bolt, where he interacted directly with early-stage founders.
“Once you’re on the VC-fueled treadmill, you can’t easily step back off,” he writes. “The corollary of that is that I suspect a lot of founders don’t really know how venture capital works.”
In this comprehensive explainer, he deconstructs venture capital to help readers understand how investors think about risk and return, pro-rata rights, and why “VC investing is a hits-driven business.”
It should go without saying, but it’s a bad idea to pitch an investor if you don’t have a solid grasp of how they operate.
“As a startup founder, you’d never dream of selling a product to a customer you don’t truly understand,” writes Haje. “Not understanding why your VC partner might be interested to invest in you is dangerous.”
Thanks very much for reading TC+ this week!
Editorial Manager, TechCrunch+
Planning to use your startup equity as collateral? Good luck
Employee incentives are one of the oldest brain hacks. Offer the right person enough equity and delicious snacks and they will gladly work 60+ hours/week or take part in a weekend dev sprint.
But workers who are interested in accessing liquidity have just two options: wait for a tender offer from their employer, or find a private buyer in the secondary markets.
“You could claim the system is broken. I happen to agree,” says Max Brenner, part of the founding team at Compound.
Why do startup valuations go down when interest rates go up?
The U.S. Federal Reserve has hiked interest rates to tamp down inflation, just one of several factors that are driving down startup valuations these days.
Higher inflation directly impacts access to capital, your customers’ ability to pay, and, not incidentally, the service you’ll receive from providers (which includes your own employees).
“If your customers benefit from inflation, then there’s a good chance that your company will, too,” says Equidam founder Daniel Faloppa.
“In most cases, though, when your customers benefit, your service providers suffer.”
Pitch Deck Teardown: Mi Terro’s $1.5M seed deck
In March, Mi Terro raised a $1.5 million seed round to scale up efforts to turn agricultural waste into proteins that can be used to replace legacy plastics that have fouled our environment.
The company’s founders shared a 15-slide pitch deck with TC+ that runs through their plans to use spent grain to create material for everything from contact lenses to detergent pods.
Or, as the closing slide states, “Drink more beer, reduce more microplastic.”
Dear Sophie: How do I get an O-1 visa to freelance on web3 projects?
I’m a UX/UI designer in Europe working at a web3 company in the United States.
I would like to resign from my current position and move to the U.S. to pursue work that allows me to have more autonomy, flexibility and the ability to take on a variety of projects with different clients in the U.S.
How can I make that happen? Thanks for your help!
—Worldly web3 Wonder
Choose your angel: Learn how they invest and what motivates them
The “choose your fighter” meme can be traced back to the video game Mortal Kombat, but it’s also relevant for seed-stage founders who are looking for an investor.
Making money is top of mind for every angel, but according to Mack Kolarich, VP of Assure Analytics, most of them also “have a second or third motivator driving them to invest in startups.”
In a TC+ guest post, he lays out several factors entrepreneurs need to consider when investor-shopping: Are they supporting a local ecosystem? Do they write direct checks?
“Armed with this knowledge, you can strategically select the right partner for your business,” says Kolarich.
5 investors explain why longevity tech is a long-term play
In the United States, average life expectancy has fallen for two years in a row. In 2019, it was 78.86 years, but by 2020, that figure shrank by 2 years and 3 months.
The decline was due to COVID-19, but reporter Anna Heim interviewed five investors who are backing startups developing technology that may allow us to live longer, healthier lives.
Longevity is a nascent vertical today, but “the space is only getting started now and will infiltrate all aspects of our life in the next five to 10 years,” said one respondent.
Rivian has dropped its cheapest trim level due to low customer demand – TechCrunch
Rivian is discontinuing the cheapest trim level of its all-electric truck and SUV known as the Explore package due to low demand, according to emails sent this week to customers.
The company said in the email, which was first cited in the Rivian Owners Forum, that customers with a pre-order for the Explore package will need to reconfigure to the Adventure trim by September 1 or have their pre-order cancelled. Rivian also issued information on its customer support page that explains why it cancelled the package and what customers’ options are.
For customers who pre-ordered the Explore trim, the change means an increase of about $5,500. The base Adventure package, which includes a dual-motor and standard battery pack that gets more than 260 miles of range, starts at $73,000.
“In order to deliver as many vehicles as possible, we have made the decision to discontinue the Explore Package. We realize this news is unexpected and apologize for how it impacts your plans,” the email said.
A few customers on the forum expressed their anger at the changes. It’s unclear if Rivian will lose existing customers due to the change. Although with a reported backlog of orders, it may not matter. As of June 30, 2022, Rivian’s net R1 preorder backlog was about 98,000 from consumers in the U.S. and Canada, according to its second-quarter letter to shareholders.
The company initially launched its R1T truck and R1S SUV with two packages. The Explore was intended as the entry-level package and the Adventure was the higher priced trim that offered more features.
Rivian said in the email that it expected a large number of customers would choose Explore. It turns out, they have not.
“To date, only a small percentage of customers have chosen this configuration, with the vast majority selecting the Adventure trim. By focusing on the Adventure trim package, we’re able to streamline our supply chain and ultimately deliver vehicles more quickly,” the email stated.
Rivian has made other price changes this year that caused temporary outrage among customers.
In March 2022, Rivian raised the price of its R1T pickup by 17% and R1S SUV by about 20% in an effort to adjust to inflationary pressure, increases in the cost of raw materials and parts as well as a prolonged chip shortage. Those price increases initially included customers who had put down deposits.
CEO RJ Scaringe walked back those plans after public backlash and issued a press release that promised customers who placed their preorder for either vehicle prior to March 1 that their original price will be honored. He also offered to restore any preorders from customers who cancelled as a result of the planned change.
That price change was supposed to be part of Rivian’s broader plan to introduce a new dual-motor version of the truck and SUV in 2024. That new propulsion system includes motors designed and manufactured by Rivian.
The company first introduced the R1T and R1S in 2018 as all-wheel drive EVs equipped with a quad-motor system that pumped up the horsepower and torque and helped the startup stand out. The base price of the quad-motor R1T and R1S were originally $67,500 and $70,000 respectively.
What happens when a Black founder is ousted? – TechCrunch
To play on a Langston Hughes poem — what happens to a Black founder ousted? Are they forgotten, like words on the tip of one’s tongue? Or revered like a deity and then thrown to the sun?
The topic is often awkward to ponder and layered in its probe since the reasons for a Black founder’s booting are shrouded in unknown intentions:
A Black founder could have messed up severely – but is the retaliation fair? Is it harsher than what their white counterparts would have received?
A Black founder could encounter an accusation – but was it doused in microaggressive anger?
Would things have unfolded in the way they did if the founder was white?
Each time a Black founder is removed from or criticized at their company, apprehension arises around figuring out what happened. This makes such conversations hard.
“It is in our best interest to operate with the understanding that our mistakes cost more, hurt more, and are rarely forgiven.” Oladosu Teyibo, founder of Analog Teams
For example, news broke last week that Kimberly Bryant, the founder of Black Girls Code, was fired from the organization she spent decades building. The reception was mixed. Founders who spoke to TechCrunch agreed that the employees who alleged misconduct by Bryant were right to speak out; they also said the board of BGC was too swift in Bryant’s ousting and denied her proper due process.
“Two things can be true at the same time,” Minda Harts, a consultant on equity and inclusion, told TechCrunch regarding the BGC situation. “All involved deserved better.”
Aside from Bryant, there have been a few high-profile cases of Black founders being ousted from their organizations. Marceau Michel was recently removed from his venture fund Black Founders Matter for matters still publicly undisclosed. Brian Brackeen was shown the door at his company, Kairos, in 2018, with the board citing “willful misconduct.” Other founder situations have flown under the radar; many are still too afraid to speak out.
What is known is that when Black founders are lost, the entire community suffers.
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