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Video streaming beats cable subscriptions for the first time

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As Apple pushes services, a subscription bundle could be in the future
ZDNet’s Larry Dignan tells TechRepublic’s Karen Roby about a potential ‘Apple Prime’ subscription bundle. Read more: https://zd.net/2UMIpNd

It had to happen eventually. People have been turning to cord-cutting for years to avoid paying higher cable and satellite TV bills. Now, according to the Motion Picture Association of America (MPAA), there are more streaming subscribers than there are cable TV customers.

Streaming passed satellite TV in 2015, but there has always been far more more cable TV viewers than satellite TV customers. The handwriting was on the wall, however. Streaming service subscribers numbers were increasing by over 20 percent every year, while cable TV numbers were seeing single-digit declines annually.

Specifically, online video services, such as Netflix, Hulu, and Amazon Prime Video, grew from 2017 to 2018 by 27 percent. All together, there were 613.3 million video streaming subscribers in 2018, while cable subscribers dropped to 556 million customers. This was a drop of two percent.

MPAA Streaming Video Growth-2014-2018

Streaming is becoming home video’s future. 


(Image: MPAA)

That said, cable remains more profitable than online streamers. Indeed, despite its decline in subscribers, cable TV companies saw their revenue increase. Cable TV reached $118 billion in total revenue. This was a gain of $6.2 billion in 2018.

The MPAA also found that most people are not cutting the cable cord. Instead, they’re subscribing to online streaming services and cable TV packages.

In Deloitte’s most recent Digital media trends survey, the research company found: “‘Streaming services versus traditional pay TV’ is not an either/or proposition for many: Consumers often want both. Forty-three percent of US households now subscribe to both pay TV and streaming video services. For live TV news, sports, and TV shows, most consumers still turn to traditional pay TV networks, although live TV streaming services are gaining traction.”

Deloitte also observed that streaming subscribers pay for an average of three services. Why? It’s all about content: “In 2018, 57 percent of paid streaming video users said they subscribed to access original content. This number is even higher among millennials, at 71 percent.”


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Overall, we love our television no matter how we get it. In 2018, by the MPAA’s numbers, home entertainment spending — cable, satellite, streaming, and DVD/Blu-ray — increased by $23.3 billion, 12 percent year over year. Streaming, as you’d expect, has the fastest growth, while physical media is on its way out. Between 2017 and 2018, physical media revenue dropped by 15 percent.

So, where do you spend your home entertainment dollar? Let us know in the comments. 

Me? I cut the cord years ago. I get my television from a combination of streaming services and over-the-air for my local TV networks.

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Biden Is Giving Apple’s Steve Jobs An Incredible Posthumous Award

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Jobs, who co-founded the technology company Apple Inc., was arguably one of the most influential figures in the world of technology. Dubbed a visionary, he was credited with being the driving force behind several products and ideas that have shaped the modern world. It was under Jobs’ leadership that Apple came up with revolutionary products like the iPod, Mac computers, and perhaps, his single most important contribution to the world of consumer technology; the almighty iPhone.

After Jobs debuted the first-generation iPhone in 2007, he pretty much set the tone for the evolution of the modern smartphone. Even in 2022, more than a decade after his passing, the modern smartphone continues to base themselves on the blueprint and form factor that Jobs created. Needless to say, he has often been hailed as the harbinger of the smartphone revolution — one that directly and indirectly transformed the lives of millions of people across the globe.

When Steve Jobs is posthumously awarded the Presidential Medal of Freedom on July 7, for many of his fans and followers, it will serve as a moment of reflection for such an impactful figure in technological history.

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GM Built 95,000 Vehicles It Can’t Sell

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In its earnings report, sales across all GM-owned brands are not expected to slow down any time soon, despite the roughly 95,000 vehicles that can’t be sold. GM noted in an SEC filing report from July 1 that these vehicles will be finished in the latter half of 2022, as semiconductors begin to flood back into the market. This could happen sooner, as reports since late April have claimed the shortage is now down to a transport logistics issue rather than a silicon supply issue.

GM highlighted in its report that its third quarter could provide a strong boost to its market share, reflective of growing demand for its vehicles. The company cited a 29% year-over-year increase to sales figures across commercial, government, and rental sectors.

The car manufacturer broke its projections down further, claiming that the commercial demand for midsize pickups saw an increase of 65%, while other vehicle groups enjoyed a 12 to 14% boost. Electric vehicles were also mentioned in the report. Over 7,300 electric vehicles were sold in the second quarter of 2022, which included the GMC Hummer EV Pickup, Chevrolet Bolt EV, and BrightDrop Zevo 600 van. However, these sales figures might have looked more hopeful for the future of EV, if the semiconductor chip shortage not been an obstacle. As of June 30, the company reported 247,839 vehicles (or about 152,839 after you subtract the 95,000 unfinished vehicles) were stored in its collective inventory, many of which were already on their way to retailers.

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Lamborghini Huracán Tecnica: Everything We Know About The Supercar

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The Lamborghini Huracán Tecnica is on its way, and from what we’ve seen, it looks like a groundbreaking display form the renowned automaker.

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