The stars are out.
Five of them, according to my colleague Jason Cipriani.
In reviewing the iPhone XS Max, he describes it as “the future of the iPhone.”
What, though, do real people on the street think about this and its smaller sibling, the iPhone XS?
I’ve spent the last couple of weeks asking people on both coasts.
Also: iPhone XS Max first impressions: It’s big, but not too big
They’re bartenders, baristas, and store employees. They’re those who can’t throw their money around on just anything.
Frankly, just about any human being I encountered was subject to a (polite, naturally) question about their thoughts on the new phone.
Where’s the Hologram?
I began near my home in the Bay Area, shortly after the XS and XS Max launched. Some of the replies left me a touch quiet.
“I’m not going to care until they make a hologram phone,” Sherine, a Starbucks barista, told me with some venom. “Anything else, forget it.”
Her fellow barista Danny was supportive: “She’s right. I’ve got a 7 and I’m not going to upgrade unless my plan gives me a new phone or I break mine. But the hologram would be great.”
That day, I went to a physical therapist. She didn’t even know there was a new iPhone. She was sure, though, that she didn’t need one.
“What’s so different about this one?” she asked.
Also: iPhone XS and XS Max reveals some battery surprises
I tried to explain.
“You know how I make my phone look different?” said the physical therapist, not entirely interested in my explanation. “I buy lots of cases. They’re 20 bucks, and I’ve got six of them.”
“But don’t you want your phone to do more? To take better pictures, for example?”
“I just don’t need a new phone. My phone’s fine. I’ve got a 7. Wait, I think it’s a 7.”
It seems that there’s no stopping the arc of phones becoming important, but utilitarian objects.
It works, so why should I change it? And as the price of the newest phones has kept rising, many people don’t see the value in seeking them out.
Also: iPhone XS, XS Max, XR specs: Battery size, RAM details revealed in new filings
“Fifty bucks a month for a phone?” a (refurbished) iPhone 8-owning bartender told me. “That’s my gym membership. I’d rather pay for that.”
Bartenders need exercise in order to perform at their peak.
Does New York love it?
Still, perhaps New Yorkers would think differently. They can be a little more showy than Northern Californians. So, I jumped on a plane to find out.
“Yeah, maybe I’d think about getting a new iPhone,” said Kristen, a Manhattan restaurant server. “But they’re not all out yet, are they?”
This was something suggested by famed analyst Ming-Chi Kuo, who believes that four-times as many Max phones as XS phones have been sold because people are waiting for the iPhone XR.
“You mean you’re waiting for the XR?” I asked Kristen.
“Is that what it’s called?” she replied. “The cheaper one with the colors.”
I fancy Kuo might be right. It isn’t just that the XR is a cheaper phone and a very good phone for the money, relatively speaking. It is, I fear, that Apple’s insistence on releasing its most expensive phones in muted shades has muted some people’s enthusiasm.
The minute they saw that there could be bright blues and yellows, some people thought they’d wait.
Also: iPhone XS smartphone beauty really is only skin deep
That might seem shallow to some. But specs never were and never will be the main reason people buy phones. This is hard for hardened tech types to swallow.
However, Kristen was one of the rare people I talked to who knew there was still one more phone to go. Most had no idea.
“I’ve already got an iPhone X,” a server in a sushi restaurant told me.
“It came with my plan,” she explained. “All my tech friends laugh at me because it’s not Android.”
“Do you know anyone who’s got the XS?”
“One of my friends got it, but that’s because his girlfriend paid for it. He’s a kept man and he loves it.”
“No, being a kept man.”
Come on people, get giddy.
Still, I was looking for excitement. I was looking for people to tell me how cool the new iPhones were, how excited they were to try the new camera.
Despite badgering 50 to 60 people, I failed to find those enthusiasts. Except for a few who loved the fact that they now had an enormous iPhone in the XS Max.
“I was so happy to get a big one,” an employee of a fancy-ish clothing store told me. “It’s like an iPad, but it isn’t.”
I nodded furiously.
Also: iPhone XR outshines XS value for upgraders
An Android-loving New York hotel receptionist laughed when I asked what he thought of the new iPhones.
“They’re like the old iPhones, just a little less scratched up,” he said.
They’re funny in New York. Or, at least, they think they are.
I finally thought I’d found a sure target, a young man I met at a business reception. He worked in real estate.
Surely he’d have strong opinions about the XS. Surely he’d already have one, probably the Max.
Real estate types tend to lease BMWs and Mercs and wear Apple Watches to show how affluent people should think they are.
This young man had a highly structured suit and strong opinions about the XS.
“Not for me,” he said.
As I made the overly perplexed face I use for strangers, he reached into his pocket and declaimed: “Ta-Da! This is what’s called an iPhone SE!”
“Why have you got that?” I asked.
“Hands like the president,” he replied.
Previous and related coverage:
Apple vs Samsung phones: We compare the Galaxy S series and the iPhone XS
Should you buy the latest Apple or Samsung device? And which size? This guide breaks down the factors that matter most to business buyers and consumers alike.
Six months with Apple Watch 3: I’m sold
I hadn’t worn a watch for 20 years when I bought an Apple Watch Series 3 six months ago. Now I wear it every day. Here’s why — and what I don’t like.
iPhone XS Max vs Samsung Galaxy Note 9: We compare the big phones
Apple and Samsung recently released large flagship smartphones priced at $1,000+. They are close to the same size and have the latest specs, but there are also some significant differences that will lead you to one over the other for your business needs.
Will there be an October Apple event? Signs point to yes
Once again, David Gewirtz puts on his mystical prognostication hat (okay, fine, he launches Excel) to delve into Apple announcement history. Will we see new Macs, iPads, and whatnot in October? There’s a pretty good chance, and we’ll even tell you what dates to write in your calendar.
Facebook will pay $650 million to settle class action suit centered on Illinois privacy law – TechCrunch
Facebook was ordered to pay $650 million Friday for running afoul of an Illinois law designed to protect the state’s residents from invasive privacy practices.
That law, the Biometric Information Privacy Act (BIPA), is a powerful state measure that’s tripped up tech companies in recent years. The suit against Facebook was first filed in 2015, alleging that Facebook’s practice of tagging people in photos using facial recognition without their consent violated state law.
Indeed, 1.6 million Illinois residents will receive at least $345 under the final settlement ruling in California federal court. The final number is $100 million higher than the $550 million Facebook proposed in 2020, which a judge deemed inadequate. Facebook disabled the automatic facial recognition tagging features in 2019, making it opt-in instead and addressing some of the privacy criticisms echoed by the Illinois class action suit.
A cluster of lawsuits accused Microsoft, Google and Amazon of breaking the same law last year after Illinois residents’ faces were used to train their facial recognition systems without explicit consent.
The Illinois privacy law has tangled up some of tech’s giants, but BIPA has even more potential to impact smaller companies with questionable privacy practices. The controversial facial recognition software company Clearview AI now faces its own BIPA-based class action lawsuit in the state after the company failed to dodge the suit by pushing it out of state courts.
A $650 million settlement would be enough to crush any normal company, though Facebook can brush it off much like it did with the FTC’s record-setting $5 billion penalty in 2019. But the Illinois law isn’t without teeth. For Clearview, it was enough to make the company pull out of business in the state altogether.
The law can’t punish a behemoth like Facebook in the same way, but it is one piece in a regulatory puzzle that poses an increasing threat to the way tech’s data brokers have done business for years. With regulators at the federal, state and legislative level proposing aggressive measures to rein in tech, the landmark Illinois law provides a compelling framework that other states could copy and paste. And if big tech thinks navigating federal oversight will be a nightmare, a patchwork of aggressive state laws governing how tech companies do business on a state-by-state basis is an alternate regulatory future that could prove even less palatable.
Twitter rolls out vaccine misinformation warning labels and a strike-based system for violations – TechCrunch
Twitter announced Monday that it would begin injecting new labels into users’ timelines to push back against misinformation that could disrupt the rollout of COVID-19 vaccines. The labels, which will also appear as pop-up messages in the retweet window, are the company’s latest product experiment designed to shape behavior on the platform for the better.
The company will attach notices to tweeted misinformation warning users that the content “may be misleading” and linking out to vetted public health information. These initial vaccine misinformation sweeps, which begin today, will be conducted by human moderators at Twitter and not automated moderation systems.
Twitter says the goal is to use these initial determinations to train its AI systems so that down the road a blend of human and automated efforts will scan the site for vaccine misinformation. The latest misinformation measure will target tweets in English before expanding.
Twitter also introduced a new strike system for violations of its pandemic-related rules. The new system is modeled after a set of consequences it implemented for voter suppression and voting-related misinformation. Within that framework, a user with two or three “strikes” faces a 12-hour account lockout. With four violations, they lose account access for one week, with permanent suspension looming after five strikes.
Twitter introduced its first pandemic-specific policies a year ago, banning tweets promoting false treatment or prevention claims along with any content that could put people at higher risk of spreading COVID-19. In December, Twitter added new rules focused on popular vaccine conspiracy theories and announced that warning labels were on the way.
Facebook launches BARS, a TikTok-like app for creating and sharing raps – TechCrunch
Facebook’s internal R&D group, NPE Team, is today launching its next experimental app, called BARS. The app makes it possible for rappers to create and share their raps using professionally created beats, and is the NPE Team’s second launch in the music space following its recent public debut of music video app Collab.
While Collab focuses on making music with others online, BARS is instead aimed at would-be rappers looking to create and share their own videos. In the app, users will select from any of the hundreds of professionally created beats, then write their own lyrics and record a video. BARS can also automatically suggest rhymes as you’re writing out lyrics, and offers different audio and visual filters to accompany videos as well as an autotune feature.
There’s also a “Challenge mode” available, where you can freestyle with auto-suggested word cues, which has more of a game-like element to it. The experience is designed to be accommodating to people who just want to have fun with rap, similar to something like Smule’s AutoRap, perhaps, which also offers beats for users’ own recordings.
The videos themselves can be up to 60 seconds in length and can then be saved to your Camera Roll or shared out on other social media platforms.
Like NPE’s Collab, the pandemic played a role in BARS’ creation. The pandemic shut down access to live music and places where rappers could experiment, explains NPE Team member DJ Iyler, who also ghostwrites hip-hop songs under the alias “D-Lucks.”
“I know access to high-priced recording studios and production equipment can be limited for aspiring rappers. On top of that, the global pandemic shut down live performances where we often create and share our work,” he says.
BARS was built with a team of aspiring rappers, and today launched into a closed beta.
Despite the focus on music, and rap in particular, the new app in a way can be seen as yet another attempt by Facebook to develop a TikTok competitor — at least in this content category.
TikTok has already become a launchpad for up-and-coming musicians, including rappers; it has helped rappers test their verses, is favored by many beatmakers and is even influencing what sort of music is being made. Diss tracks have also become a hugely popular format on TikTok, mainly as a way for influencers to stir up drama and chase views. In other words, there’s already a large social community around rap on TikTok, and Facebook wants to shift some of that attention back its way.
The app also resembles TikTok in terms of its user interface. It’s a two-tabbed vertical video interface — in its case, it has “Featured” and “New” feeds instead of TikTok’s “Following” and “For You.” And BARS places the engagement buttons on the lower-right corner of the screen with the creator name on the lower-left, just like TikTok.
However, in place of hearts for favoriting videos, your taps on a video give it “Fire” — a fire emoji keeps track. You can tap “Fire” as many times as you want, too. But because there’s (annoyingly) no tap-to-pause feature, you may accidentally “fire” a video when you were looking for a way to stop its playback. To advance in BARS, you swipe vertically, but the interface is lacking an obvious “Follow” button to track your favorite creators. It’s hidden under the top-right three-dot menu.
The app is seeded with content from NPE Team members, which includes other aspiring rappers, former music producers and publishers.
Currently, the BARS beta is live on the iOS App Store in the U.S., and is opening its waitlist. Facebook says it will open access to BARS invites in batches, starting in the U.S. Updates and news about invites, meanwhile, will be announced on Instagram.
Facebook’s recent launches from its experimental apps division include Collab and collage maker E.gg, among others. Not all apps stick around. If they fail to gain traction, Facebook shuts them down — as it did last year with the Pinterest-like video app Hobbi.
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