I’ve said it before, and I’ll say it again: 2019 just might be the year that smartphones get fun again. After years of similar form factors and slight upgrades, the mobile industry’s back is against the wall.
For the first time ever, sales are down, owning to economic factors and slower upgrade cycles. Most people who want good phones have had access to them for a while, and smartphone makers are providing fewer compelling reasons to buy new ones.
With their backs against the wall, handset makers are getting creative. We’ve already seen some early fruits from companies late last year and last month at CES. But MWC is really going to be their time to shine. It’s a much larger mobile show, and all parties know that everyone’s bringing the big guns.
Here’s what we expect to see in Barcelona February 24-28.
Huawei: The company looks to have a lot on tap for the event — in part because the North America-based CES is kind of a non-starter. CEO Richard Yu has hinted at a foldable and a 5G handset — which could well be the same phone. More mainstream are the P30 and P30 Pro. The company’s done a good job keeping it under wraps, but rumors about three or four rear-lenses have made the rounds.
LG: As is its move, LG has already announced the G8 ThinQ. We know that the new flagship will feature a front-facing camera with Time of Flight sensor that brings potential tricks like face unlock, along with AR applications. The V50 is also reportedly on tap, potentially bringing 5G along for the ride.
Microsoft: A surprise addition to this year’s show, Microsoft’s already announced an event for February 24, where we expect the company will show off the HoloLens 2. The next-gen version of the headset will arrive as the rest of the hardware and software world is finally ready to embrace augmented reality in earnest.
Motorola: The recent launch of the G7 may have taken the wind out of MWC’s sails, but rumors of a foldable Razr reboot are making the rounds.
OnePlus: We know that a 5G handset and the OnePlus 7 are both in the pipeline — and, perhaps, one and the same? There’s also tell of a closed-door event at the show, but most aren’t expecting any big unveils from the company.
Samsung: Don’t expect a ton out of Samsung this year. The company (inconveniently) is holding its big event a mere days before. Expect the S10 and all its iterations to get a big unveil that week in San Francisco, along with a preview of the company’s upcoming foldable. That doesn’t leave a heck of a lot for MWC, but perhaps we’ll get a peek into the world of wearables or PCs.
Sony: While Xperia phones have long felt like a bit of a loss leader, the electronics giant has always made a big show of launching flagship devices. Those, in turn, have long been a launchpad for some exciting camera tricks. This year, the Xperia XZ4 appears to be on tap for the event. The handset looks to be an interesting one, with a reported 21:9 aspect ratio display and a beefy 4,400 mAh battery.
‘The Mandalorian’ Season 3 will premiere on March 1 • TechCrunch
Disney announced today The Mandalorian’s long-awaited third season will debut on March 1st on Disney+. The company had previously said that the third season would debut in February, so fans will have to wait a little longer than expected to see the upcoming season.
The third season will take place following the events of “The Book of Boba Fett,” in which Din Djarin reunited with Grogu. A teaser for the upcoming season shows Mando fighting armed warriors on Mandalore.
The second season “The Mandalorian” premiered back in October 2020, so fans have had to wait quite some time to see their favorites together again. Carl Weathers, Giancarlo Esposito and Katee Sackhoff will all be returning in the third season of the show.
YouTube launches its first-ever official trends podcast, ‘Like & Describe,’ with content creator MatPat • TechCrunch
YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” podcast will tackle lesser-known stories behind the biggest YouTube trends.
Episodes will release monthly on YouTube’s main channel for viewers to watch as well as all on major podcast platforms for listeners, including Spotify, Apple, Amazon and Google. Episode one debuted on December 1 with a second episode set to premiere on January 1.
The announcement comes a few months after YouTube introduced a dedicated podcast homepage. It’s likely the company launched “Like & Describe” to further cash in on the ever-growing podcast industry. Plus, MatPat could draw in millions of listeners since the creator has over 34 million subscribers in total across his four channels–The Game Theorists, The Film Theorists, The Food Theorists and his gaming channel, GTLive.
In the first episode, titled “The Rise of the VTubers,” MatPat explores Virtual YouTubers (aka VTubers), animated characters voiced by humans that garner a collective total of 1.5 billion views every month, according to YouTube.
MatPat meets with VTubers like Gawr Gura, a 9,000-year-old half shark/half girl, and Mori Calliope, a Grim reaper that raps in motion-capture music videos, among others. He also speaks with Earnest Pettie, Trends & Insights Lead of YouTube’s Culture & Trends team, content creator Dave Cherry and other experts.
Unlike most video podcasts where hosts sit in front of a camera and speak into a mic, “Like & Describe” has viewers follow along with graphics as MatPat narrates—similar to his video style for his YouTube channels.
The second episode will have MatPat meet with more special guests from the Culture & Trends team as they provide commentary on the biggest videos and creators of 2022.
Netflix is letting more subscribers preview its films and TV shows, report says • TechCrunch
Content is king for streaming services, and Netflix may be going the extra mile to ensure its content is up to par with subscribers. According to the Wall Street Journal, Netflix’s prerelease screening program will soon enlist tens of thousands of subscribers to preview new movies and shows and provide their feedback.
Netflix declined to comment to TechCrunch on the Wall Street Journal’s report.
Similar to how major Hollywood studios have test screenings for new films, the “Netflix Preview Club” has over 2,000 previewers that review Netflix titles before they release to the streaming platform, the Wall Street Journal wrote. The program will reportedly increase by 400% in early 2023, should the report prove accurate.
The program has existed since May 2021, Variety previously reported. Netflix confirmed to Variety that it runs subscriber-feedback panels in the U.S. only.
According to Reddit users who claim to be in the program, the Netflix Preview Club is invite-only. Subscribers are required to sign an NDA before watching the film and then answer a series of survey questions one person wrote. “You get a special Netflix account, and they email when they have a movie in there for you to watch. Usually, you have to watch and review within a week,” the Reddit user added.
Amazon and Hulu have similar programs, the “Amazon Preview” program and the “Hulu Brain Trust,” where subscribers offer feedback on content.
WSJ points out that “Don’t Look Up” was apparently too serious for the Netflix Preview Club, and creators took this feedback and added more humor before it was released. Although “Don’t Look Up” was poorly reviewed by critics and has a 56% Tomatometer score and 78% audience score on Rotten Tomatoes, it had four Oscars nominations and broke a Netflix record with 152.29 million weekly viewing hours.
Netflix intends to spend $17 billion on content next year, so it’s imperative that it’s smart about what it invests in. And in order to avoid repeating the disaster of Netflix’s first and second quarters of 2022, the company needs to keep subscribers engaged to limit churn.
Netflix rebounded in Q3 2022, jumping to 223 million global subscribers, so if expanding its preview program proves to be successful, its content could grow its subscriber base even more.
The streamer has seen success with its drama shows like “Stranger Things,” “Bridgerton,” “Squid Game,” and Tim Burton’s newest series “Wednesday,” which just topped 340 million hours viewed. However, Netflix needs more than that if it wants to fill in the gaps. Hopefully, the program will help give the streamer a better idea of what viewers want.
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