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WhatsApp Tops Facebook to Become Social Giant’s Most Popular App: App Annie

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Facebook may be having a hard time dealing with all the bad press surrounding the service, but the company’s WhatsApp acquisition continues to bear fruit. According to an industry report released on Wednesday, the WhatsApp Messenger crossed Facebook to become the most popular Facebook-owned app in the last year. Over the past 24 months, WhatsApp has grown 30 percent, compared to just 20 percent and 15 percent growth for Facebook and Facebook Messenger respectively. The company’s other major acquisition Instagram is also doing amazingly well and grew 35 percent over the past two years.

According to App Annie’s The State of Mobile 2019 report, Facebook is no longer the most popular mobile application, based on total monthly active users, among the social network’s various offerings, including Instagram and WhatsApp. The chat app WhatsApp Messenger, which was purchased by Menlo Park-based company in 2014, has surpassed Facebook to become the most popular app in Facebook’s stable. The app took the throne from Facebook in September 2018, but Facebook seems to have gained back some of the lost ground since then. It is quite possible that the social network’s official app might end up taking the first spot over the coming months.

Among other Facebook properties, Instagram has shown the strongest growth by increasing its user base 35 percent between January 2017 and December 2018. If we take the average of Facebook app user base for the complete year of 2018, it ends up being the top app, but WhatsApp has been able to maintain the lead since September.

Moving to the user engagement in the whole social apps category, WhatsApp has topped the chart here as well. According to App Annie, WhatsApp was the most used social app in 2018 by average monthly sessions per user. The ease of use and availability of basic features continues to drive the engagement for the app.

WhatsApp was the top social app by average monthly sessions per user in India
Photo Credit: App Annie

 

While WhatsApp dominated the markets like Brazil, Canada, Germany, India and UK, Snapchat ruled the roost in US and France. WeChat, Line, and KakaoTalk were the chart-toppers in China, Japan, and South Korea respectively.

The App Annie report also analysed the time spent on mobile apps in the last year and unsurprisingly half of the time spent on mobile devices was on social and communications apps. Although the total time spent on social apps increased over 2017, its representation in the total time spent on mobile went down, indicating that the consumers are increasingly spending more time on other type of apps as well.


We discussed what WhatsApp absolutely needs to do in 2019, on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

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Fortnite’s mystery ‘superstar’ virtual music tour kicks off next week – TechCrunch

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Epic Games is teasing the biggest in-game event since Travis Scott psychedelically stomped through Fortnite’s virtual meadows.

The mysterious new event, which Fortnite-maker Epic is calling the “Rift Tour,” will kick off on Friday, August 6 and run through Sunday, August 8. In the teaser announcement, Epic invites players to “take a musical journey into magical new realities where Fortnite and a record-breaking superstar collide.”

In-game events building up to the mystery show series will run from July 29 through August 8, so players can hop into Fortnite to check out new Rift Tour-themed quests and rewards now. The cotton-candy-colored event will offer a custom loading screen and a fluffy cloud kitty emoticon, among other digital prizes.

The Rift Tour isn’t a one-and-done event. Like the Travis Scott event, Fortnite will host five different show times across three days to make it easier for players to catch. Epic says they’ll have more details to share on Monday, August 2, so Fortnite players will have to wait for more hints or an official announcement about who’s performing.

So … who’s performing? So far, all signs point to Ariana Grande. Leakers have been saying as much for more than a week, and the documents revealed through Epic’s court battle with Apple also detailed plans for in-game events with both Grande and Lady Gaga.

Image Credits: Epic Games

At Forbes, Paul Tassi also connected the dots on how recent leaks point to Grande, including some visual themes from her music videos and a reference to her pet pig Piggy Smalls.

Since Epic is calling its latest virtual event a tour, that suggests Grande won’t be alone, if she is indeed the mystery superstar. A Lady Gaga appearance could also be in the cards, since Epic apparently had plans for Gaga to appear in a December 2020 concert that never materialized. Kanye West is also releasing his newest album on August 6, but it seems less likely that Epic would be willing to partner with West given his myriad recent controversies. And “Donda,” West’s latest album, was originally scheduled for a different date before being delayed.

Whoever it winds up being, we’ll likely know more on Monday. Even if you’re not a Grande fan or a regular gamer, Fortnite’s in-game concerts are some of the most creative and visually exciting virtual events to date.

Everyone should fall through the metaverse with their friends while a skyscraper-sized virtual rapper shoots neon lightning bolts at least once.

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Why companies and brands need to tune in – TechCrunch

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What comes to mind when you think of livestreaming? In the U.S., most people would name their favorite celebrity leading a Q&A on Instagram or a gamer doing a speedrun on Twitch.

In China, it’s shopping, streamed live.

Livestream e-commerce has taken off in China in the last few years and is expected to yield more than $60 billion this year. In 2019, 37% of online shoppers in China (a cool 265 million people) made purchases on livestreams — and that was well before quarantine. In 2020, it’s estimated to have reached around 560 million people.

During Taobao’s annual Single’s Day Global Shopping Festival in 2020 (China’s Black Friday), livestreams accounted for $6 billion in sales — nearly doubled from a year earlier.

Starting to see a trend? The big U.S. companies have noticed, and they’re jumping on the bandwagon faster than you can say, “Swipe up to buy now!”

Last December, Walmart livestreamed shopping events on TikTok. Amazon released a live platform where influencers promote items and chat with customers. Instagram launched a Shop feature that encourages users to browse and buy within the app. Facebook also kicked off Live Shopping Fridays for the beauty and fashion categories.

“It’s an entertaining way for shops to tell the story behind their products. It brings buyers closer than ever to their favorite creators and allows them to have a voice in the conversation.”

Startups are growing fast to keep up with the heavy hitters — PopShop.Live raised $20 million to let people buy everything from books and toys to jewelry from sellers who livestream their offerings, and Whatnot raised a $50 million Series B, largely to expand its livestream commerce infrastructure. There’s also a burgeoning category of SaaS tools such as Bambuser, which is working with brands like Klarna to test native livestream shopping directly within branded apps.

At this pace, retailers will all welcome livestream commerce teams like they have influencer partnerships in recent years. It’ll just be part of the digital equation to stay competitive and relevant in the future of marketplaces and e-commerce.

From B.C. to 5G: The evolution of shopping

What is old is new again. Your grandparents spent years watching QVC because it balanced the experience of speaking with an associate with the convenience of their retirement community’s TV room. Livestream is today’s version of “shoptainment,” where hosts showcase products dynamically, interact with their audiences and build urgency with short-term offers, giveaways and limited-edition items.

Now, with livestream commerce, hosts can form deeper customer connections and answer questions in real time. It’s a new standard of communication that holds a longstanding truth from Istanbul’s Grand Bazaar to smartphones: People shop to kill time and are more likely to buy when they feel connected with a salesperson.

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Twitter shuttering NY, SF offices in response to new CDC guidelines – TechCrunch

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Just two weeks after reopening its New York and San Francisco offices, social media giant Twitter said Wednesday that it will be closing those offices “immediately.”

The decision came “after careful consideration of the CDC’s updated guidelines, and in light of current conditions,” a spokesperson said.

“Twitter has made the decision to close our opened offices in New York and San Francisco as well as pause future office reopenings, effective immediately. We’re continuing to closely monitor local conditions and make necessary changes that prioritize the health and safety of our Tweeps,” the spokesperson added.

The company initially just reopened those offices on July 12. It declined to reveal headcount per office.

The CDC this week recommended that fully vaccinated people begin wearing masks indoors again in places with high Covid transmission rates amid concerns about the highly contagious Delta variant.

Earlier today, TechCrunch’s Brian Heater reported that Google CEO Sundar Pichai announced that the company will require employees to be vaccinated before returning to work on-site. It was part of a larger letter sent to Google/Alphabet staff that also noted the company will be extending its work-from-home policy through October 18, as the COVID-19 delta variant continues to sweep through the global population.

In a message to TechCrunch, Facebook’s VP of People, Lori Goler, confirmed a similar policy for the social media behemoth.

Amazon also responded to TechCrunch’s inquiry on the matter, noting, “We strongly encourage Amazon employees and contractors to be vaccinated as soon as COVID-19 vaccines are available to them.”

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