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Which types of startups are most often profitable? – TechCrunch

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One answer: E-commerce, Chrome extensions, mobile apps, enterprise SaaS, SMB SaaS — in that order

I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.

That’s an important metric, because startups that don’t reach this milestone typically fail to raise additional funding — then die.

Here’s what we’ll learn:

  1. Companies are increasingly living and dying by ads. Because it’s the startup’s approach to customer acquisition — not its business model or market — that most determines its early-stage profitability.
  2. E-commerce companies lend themselves best to ads, and SMB SaaS the worst. Meanwhile, most startup founders in 2019 are starting SaaS companies. They’d benefit from the data we share in this post.
  3. In fact, our agency has found that every other type of business reaches profitability quicker than SMB SaaS, including mobile apps, Chrome extensions and enterprise SaaS.

Our sampling of startups isn’t as biased as startup valuation leaderboards, because we also see those that failed. That’s the key.

You can use our experience to de-risk your startup. That’s what this post explores: How to change your product roadmap to pursue a path more likely to reach profitability.

The startups that frequently reach profitability

Here’s the data my agency is referencing for this post:

  • We train 12+ venture-backed and bootstrapped startups every month. Half are Y Combinator graduates. This is how we study early-stage product-market fit trends.
  • We run ads full-time for between 20 and 30 mature companies per year. On average, each spends $2.5 million annually on paid acquisition. And, on average, each has 30 employees. Our clients include Tovala.com, PerfectKeto.com, SPYSCAPE.com, ImperfectProduce.com, Clearbit.com and Woodpath.com.
  • Our students and clients are roughly evenly distributed across D2C e-commerce, B2B, mobile apps and marketplaces.

When we try to control for founder skill and funds raised, the types of startups that first reach profitability do so in this order:

  1. E-commerce
  2. Chrome extensions
  3. Mobile apps
  4. Enterprise SaaS
  5. Small-to-medium business SaaS

On average, an e-commerce company is more likely to first reach profitability than an SMB SaaS company.

Before I explain why, let me explain how we’re differentiating startups: I use the word “type” instead of “business model” or “markets” because I’ve learned that business model and market are often not the best predictors of success. Instead, it’s your approach to customer acquisition. That’s what typically determines the likelihood of profitability.

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The iPhone Battery Percentage Is Back Where It Should Be In iOS 16 Beta 5

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The iPhone battery percentage icon in the status bar has returned with the new release of iOS 16 beta 5. All iPhones leading up to the X display battery percentage in the status bar, but Apple sacrificed the convenience of the icon in favor of the then-groundbreaking notch design, which left little room for status bar data. Now, it looks like the company has figured out a way to do both.

On the models prior to the iPhone X, the battery percentage was displayed next to the battery icon. With the new design, the percentage is housed inside the battery icon, leaving space for other status bar data like Wi-Fi and cell signal information. Users no longer have to go through the hassle of opening the Control Center to check their battery level. When an iPhone running the latest iOS 16 beta is in Low Power Mode, the battery icon changes to yellow while still displaying the percentage. When charging, the battery icon turns green and shows a small charging icon next to the percentage.

The new indicator is available for the iPhone 12 and iPhone 13 models, excluding the ‌iPhone 12‌ and iPhone 13 mini, as well as on the iPhone X and the ‌iPhone‌ XS models. If you have an eligible model and you are already running iOS 16 beta, first update to beta 5, then go into Settings, Battery, and then Battery Percentage to enable the feature. According to CNBC, Apple hasn’t said whether the new feature will make it to the final cut of iOS 16, but our fingers are crossed hoping it does.

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Can Your iPad Get A Virus From Safari? Here’s What We Know

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As with any other source of access to the internet, it’s possible to get viruses depending on which websites you visit and what you do on them. There are many websites out there with less than good intentions, and from these, there is a potential for harm. Apple isn’t wrong about the extent of its security measures, though, when it comes to its devices. The iPhone, like the iPad, does have a layer of security already built in, with iOS keeping each app separated from the others. This makes it harder for viruses to infect the device and spread (via Apple.)

However, you do still need to be careful about what you do when you’re using the internet on your iPad. Although viruses are unlikely to happen, malware (or malicious software) is still possible. If you visit suspicious sites promising things too good to be true, don’t appear legitimate, and/or that prompt you to download files to your iPad, you’ll want to be very wary of the site and refrain from completing any download. If you have jailbroken your iPad, you’ll want to be even more careful, as this opens it up to security issues. In general, if a site is asking you to give up sensitive information such as bank information or your credit card, you’ll want to be extra careful. Only buy things from sources you trust. 

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DJI Avata Leak Teases A Drone You Can Fly Indoors

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Leaks suggest that the Avata will rely on three-inch propellors with a ducted design, while the mounted camera’s movements will be limited to a single axis of rotation. Alleged images of the package also appear to confirm the DJI Avata branding. The leak also mentions the ability to shoot stabilized videos at 4K resolution, a built-in propellor guard, low-latency transmission for high-resolution visuals, and a palm-sized build.

If the leaked retail box imagery is to believed, the next DJI offering will come bundled with accessories such as the Goggle 2, the new Motion Controller, flight battery, headband, spare propellors, USB-C cables, lanyard, screen protector, an eyeglasses frame, and a dual-band antenna to name a few. However, it must be noted that wearing the Goggles 2 will put the small drone out of the line of sight, which means you will need a spotter. It might also be a legal headache in some regions with strict drone regulations.

For folks only intending to use it for indoor video capture (or, perhaps, to participate in drone racing), the restrictions might be a tad easier. Unfortunately, DJI hasn’t shared any official details about the Avata FPV drone’s release. However, given the recent FCC appearance of the DJI Avata alongside the Goggles 2, it is quite evident that an official debut is likely just around the corner.

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