Connect with us

Tech News

Why you don’t want Tumblr sold to exploitative Pornhub – TechCrunch

Published

on

Tumblr has been squandered ever since it was bought for $1.1 billion in 2013 by Yahoo, now part of Verizon Media Group. Without proper strategy or talent, the blogging tool and early meme-sharing network fell into decline while Medium and Instagram soared. Yahoo wrote down Tumblr’s value by $230 million in 2016. Then last year, Verizon evicted Tumblr’s huge and loyal base of porn bloggers, leaving no viable platform for independent adult content creators and curators.

Now the Wall Street Journal reports that TechCrunch parent company Verizon is considering selling Tumblr.

Many immediately hoped it’d change hands to an owner who’d embrace pornography, such as social media darling Pornhub. BuzzFeed quickly reported that Pornhub VP Corey Price told it “We’re extremely interested in acquiring the platform and are very much looking forward to one day restoring it to its former glory with NSFW content.”

But given Pornhub parent company MindGeek’s record of exploitation of adult performers, that could be a disastrous proceeding for the world of kink.

Outside of Pornhub, MindGeek owns many of the top porn streaming sites like YouPorn, RedTube, and GayTube. Widespread piracy of porn films by those sites has made it tough for performers to earn a living. Many smaller studios or performers don’t have the legal or financial resources to file constant copyright infringement takedown notices, and MindGeek’s sites have been accused of allow re-uploads of videos days after taking them down.

The truly insidious part is that MindGeek has also bought up a bunch of the top porn production studios including Brazzers, Babes.com, and Digital Playground. MindGeek has been accused of allowing those studios’ films to be pirated by its own streaming sites. That lets MindGeek earn and keep streaming ad revenue without giving performers a proper cut.

The result has been a massive decline in the wages of porn performers and the number of films being made. This is turn pushes performers into more rough and extreme porn genres they’re not comfortable with, or into other sex work like prostitution that can be dangerous. We reached out to Verizon Media Group which told us “we don’t comment on rumors”, and we’re awaiting comment on piracy issues from MindGeek.

If Pornhub and MindGeek succeed in acquiring Tumblr to strengthen their near monopoly, they could end up exploiting porn bloggers and the performers they post about too. You could imagine the photos and GIFs in diverse porn genres that populated Tumblr getting scraped and shared across MindGeek’s network of sites beyond the bloggers’ or performers’ control. Or Tumblr’s porn blogs could be used to funnel traffic towards MindGeek’s crooked streaming sites, exacerbating the piracy problem. A more optimistic view is would be that Pornhub’s newer features that let performers set up their own paywalls could help Tumblr curators earn money for themselves…and MindGeek. If Pornhub managed to turn Tumblr around, it would deal a stern lesson to platforms that were quick to ban adult content.

Since many of the puritanical US government’s elected officials likely see porn performers as godless heathens undeserving of protection, they’re unlikely to try to safeguard the profession with anti-trust or fair payout regulation. The SESTA-FOSTA law that went into effect last year intending to stop sex trafficking ended up pushing sites like Tumblr, Facebook, and Patreon towards tougher crack downs on porn, nudity, or even innocent discussions about sex within support communities for LGTBQ people and other underprivileged minorities.

Unfortunately, MindGeek’s massive footprint means it might be willing to bid the highest price for Tumblr. If Verizon does sell Tumblr, it should seek a buyer with an upstanding record for how it treats creators. But Verizon could also modernize Tumblr to emphasize what’s differentiated about it in today’s tech landscape versus when it was founded in 2007. Obviously, it could reopen to porn. But there are also family friendly opportunities.

Tumblr was one of the first big meme-sharing communities, even spawning its own format of screenshots of progressively crazier replies to a short text post. Yet in 2019, the top meme networks like Instagram, Reddit, and Imgur aren’t actually built for distributing massive ‘dumps’ of memes. They don’t understand which you’ve already seen to prevent showing re-runs, or how remixes of an original meme all relate and should be linked. Tumblr could build meme-specific features that give users more curational power than Reddit and Imgur, but more freedom of expression under less pressure than Instagram.

Tumblr could also be repurposed into a “your Internet homepage” platform. Most social networks are so desperate to keep users on their apps that they restrict or deemphasize the ability to promote your other web presences. They also often focus on a narrow set of content types like photos and videos on Instagram. This leaves users who don’t have their own dedicated websites without a central hub where they can freely express their identity and link to profiles elsewhere. This is a huge opportunity for Tumblr, which has already established itself an open-ended self-expression platform open to a variety of content formats.

AOL, which was combined with Yahoo to form the Verizon Media Group, previously owned a web profile platform called About.me, but sold it back to its creator Tony Conrad in 2013. Tumblr could assume much of About.me’s functionality as a directory of someone’s presences on other apps, and add that to its blogging platform. Instead of being locked into Instagram and Pinterest’s grids and standardized designs, Tumblr could let people create a homepage collage representing their prismatic identities.

Tumblr’s already been waning in popularity for years, so Verizon might not have a lot to lose by giving Tumblr a year to execute on this strategy before selling it for surely much less than it bought it for in 2013. Tumblr’s remaining users deserve better than the platform fading into nothing or being sold to the unscrupulous.

If any pornography industry professionals want to weigh in, please contact this article’s author Josh Constine via phone/text or Signal encrypted messenger at (585)750-5674 or joshc ‘at’ techcrunch dot com.

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

The First Tesla Semi Has Been Delivered After Lengthy Delays

Published

on

There had long been suggestion Pepsi would be one of Tesla’s biggest customers — with a subsidiary spotted installing charging stations at one of its plants and test driving the trucks earlier this year. Tesla also placed an order for 100 of the high tech trucks shortly after they were announced in 2017. In October, Musk confirmed the company’s first truck was almost ready for delivery, and it would be going to the soft drink manufacturer.

Today, Tesla finally made it official and delivered its first production semis to Pepsi. Speaking at the handover, which took place at a Tesla Gigafactory in Nevada, Musk described his motivation for designing the truck. The Tesla CEO claims that trucks make up less than 1% of vehicles in the United States, but are responsible for a large chunk of emissions. Musk said it will both help the environment and improve the health of individuals living near highways. At the end of the presentation, Musk thanked Pepsico and described them as a “great partner.” 

The trucks’ keycards were then handed over to Pepsi’s representatives, followed by several high fives. The trucks’ first cargo run involved “an enormous amount of Frito Lays” which were handed out to people in attendance. Pepsi’s Kirk Tanner then took the mic and said: “I want to thank the people who have spent countless hours to make this a reality.” before thanking Elon Musk and the other Tesla representatives. Other companies are also interested in Tesla’s electric semi. Budweiser, Walmart, and UPS are amongst those who have placed pre-orders — with Budweiser ordering at least 40 of the large electric vehicles.

Continue Reading

Tech News

Kanye West Is No Longer Buying Twitter-Rival Parler

Published

on

It’s unclear whether West’s recent controversies have anything to do with the Parler deal falling apart. In a statement shared with CNBC, Parler’s owner notes that the “decision was made in the interest of both parties in mid-November.” Parler says it will be on the lookout for the growth opportunities, without clarifying if it was looking for investors to scale up, or full-fledged buyers. The latter seems unlikely to happen, given the current state of layoffs in the tech industry and the looming fears of a recession.

Parlement Technologies reportedly had high hopes from its acquisition deal with Kanye West. Soon after the agreement press release went out, Parler sent out an email to its “VIP” users, offering them perks like a gold badge for being valuable personalities on the platform. Politico reports that the email campaign inadvertently revealed the personal contact information of nearly a dozen lawmakers and some well-known conservative personalities.

Citing an insider source, Axios reports that West’s unstable financial situation following the cancellation of lucrative deals with the likes of Adidas played a role in his Parler plans falling apart. In the meanwhile, West has returned to Twitter, after his account was restricted for a few weeks ago over sharing anti-Semitic remarks. West currently has a huge follower base of over 18 million on Twitter, which dwarfs the total number of users on Parler, as of December 2021.

Continue Reading

Tech News

Elon Musk Says Twitter’s Potential Removal From iOS App Store Was ‘Misunderstanding’

Published

on

Barely two days after Elon Musk feuded with Apple publicly, he met with Tim Cook to settle the differences. “We resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so,” Elon Musk tweeted last evening. This was a few hours after he shared a video of Apple’s HQ to disclose the location of the meeting.

However, Elon Musk didn’t reveal if Apple will continue advertising on Twitter. According to the Washington Post, Apple was the biggest ad spender on Twitter in Q1 2022. It spent an average of $4 million per week to run ads on Twitter between January to March this year — this added up to about 4% of Twitter’s revenue. However, Reuters reports that Apple reduced its weekly ad budget on Twitter to $131,600 a few weeks after Elon Musk bought the social media company. We also haven’t heard from Apple’s CEO, Tim Cook, about the agenda of his meeting with Elon Musk. 

Continue Reading

Trending