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YouTube’s New Initiative to Support Women Creators in India

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Aiming to support and help the women creator community in India grow, YouTube on Thursday launched its initiative called YouTube NextUp #WomenToWatch and hosted over 700 creators here.

According to the video-sharing platform, back in 2015, there were no women creators to have crossed the one million subscriber mark, but today there are over 120 women creators who have crossed that mark.

“With over 265 million monthly active users, India has become our biggest and fastest-growing market globally. Our women creator community has massively grown, and these women creators on YouTube are coming from all parts of India, creating content in multiple Indian languages,” Satya Raghavan, Director, Content Partnerships, YouTube in India, said in a statement.

The next generation of women creators on YouTube are moving beyond traditional verticals to genres like ‘MotoVlogging’, ‘Technology’, ‘Gaming’, and ‘Farming’.

“The growth of our women creators has been inspiring. They are breaking barriers, taking to unconventional verticals, and creating diverse content in multiple Indian languages. We have been and will continue to invest in growing YouTube’s vibrant community of women creators so that we can see many others join our existing stars,” said Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC.



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Siri won’t set your music default in iOS 14.5 – it’s more complicated than that

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Apple is not allowing iPhone users to set their music service of choice, despite suggestions of that from the iOS 14.5 beta, dashing hopes that Spotify, TIDAL, and others might be given equal footing with Apple Music. It wasn’t long after the iOS 14.5 and iPadOS 14.5 betas were released in February before people started noticing that Siri was expressing … Continue reading

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Google is speeding up Chrome updates later this year for a big reason

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Google announced today that it will be speeding up Chrome releases later this year. Currently, Google pushes major updates out to Chrome on a six-week timeline, but this fall, that’ll switch to a four-week timeline. Google said today that this won’t necessarily speed up the rate at which new features are added to Chrome, but it will allow the company … Continue reading

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Elgato’s new mouse mat doubles as a green screen (and it’s genius)

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If you’ve stopped by Twitch anytime in the past few years, you’ve likely noticed that a lot of streamers are using green screens these days. Rather than show the room around them with their webcam, they’ll instead use chroma keys and green screens to hide everything except for them, keeping the focus entirely on themselves and the gameplay. Green screens … Continue reading

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