Apple’s iPad Pro is the best tablet I’ve ever used, even with its software shortcomings. It’s incredibly close to being a full computer replacement for me, and likely already is for many others.
A critical part of turning the iPad Pro into more than just a touchscreen device is the addition of a keyboard. Without a keyboard, typing on the iPad Pro’s software keyboard is feasible, but it takes up screen space and doesn’t lend itself to typing out longer documents.
Apple offers a $200 keyboard for the iPad Pro, but it’s pricey and only serves one purpose (though it does that very well). Zagg’s Slim Book Go, on the other hand, is a more versatile keyboard accessory for iPad Pro users. And at $129, it’s more reasonably priced.
For the past few weeks, I’ve been using the Slim Book Go designed for the 12.9-inch iPad Pro. Zagg also offers smaller, even cheaper versions of the Slim Book Go for the different iPad models.
Zagg’s Slim Book Go keyboard is actually more than just a keyboard. There are two parts: A durable case and a detachable keyboard. The entire setup measures 11.5 x 9.6 x 0.8 inches and adds a decent amount of weight to the iPad Pro. Compare that to Apple’s Smart Keyboard Folio, which adds very little in size and weight to the iPad Pro overall.
The Slim Book Go is designed to be used in multiple situations, which determines how you use it. For drawing sessions and more tablet-like usage, removing the keyboard and leaving it behind is best. For scenarios where a laptop-like setup is required, attach the keyboard and hammer away on the keyboard.
It’s the versatility of the keyboard/case combo that sets it apart from Apple’s own solution.
The keyboard itself has full-sized keys, similar to what you’d find on a laptop. The top row of keys are dedicated shortcuts for common iOS tasks and controls, such as triggering Spotlight search or control the iPad’s current volume levels. The keys are backlit, with seven different colors.
Shortcut keys are something I’ve longed for from Apple’s Smart Keyboard cover. Instead of having to move my hands from the keyboard to use Control Center to adjust the volume or play the next song in a playlist, I can press the respective shortcut key and keep working.
As for the case, the iPad Pro sits snuggly inside it. There’s a cutout for the Apple Pencil to magnetically attach to the iPad Pro for charging, or a pocket on the opposite side to securely hold the pencil when needed. On the back of the case is a kickstand that folds out, providing multiple viewing angles.
I found the kickstand to be sturdy in that it will hold the iPad Pro at the angle you move it to, but there’s a bit of bounce to the screen whenever you begin tapping and swiping across it. And if you leave the keyboard attached to the case when typing, the screen is constantly bouncing. It’s distracting to be looking at a screen that’s slightly moving as you type. Detaching the keyboard from the case removes the movement as I type, but it’s still there when using the iPad Pro’s touch interface.
The Slim Book Go uses Bluetooth to connect to the iPad Pro and can connect to two different devices at the same time. Zagg positions this as an option for those who want to connect to the iPad Pro and, when needed, switch to a smartphone. I’m not sure how many people will actually do that, but it’s there in case you find that to be an important feature. I didn’t use it during my time with the keyboard — simply because anything that I would want to reply to on my iPhone is also on the iPad Pro.
Initial setup requires pairing the keyboard to the iPad Pro. The pairing process is straight-forward for anyone who is familiar with pairing a Bluetooth device to the tablet. Charing is done via a USB-C cable, the same type of cable used to charge the iPad Pro.
Battery life for the Slim Book Go, according to the company, is one year. That’s with one hour of use per day, with the backlight enabled. I didn’t have enough time to test out that claim, but I didn’t have any issues with the keyboard’s battery draining during my use. I also didn’t see a significant increase in battery use of the iPad Pro due to using a Bluetooth connection instead of the Smart Connector that Apple uses for the Smart Keyboard Folio.
Typing on the keyboard was a breeze. I didn’t really have to adjust to the key size or layout. The keys responded and bounced back without any issues, although they are quite loud. I thought the clicking-clack of the Smart Keyboard Folio was bad, then I started using the Slim Book Go. It’s not a deal breaker at all, but it is something to keep in mind.
Should you buy one?
I like the durability and flexibility of the Slim Book Go. The $129 keyboard does more than just offer a keyboard with a layer of protection. The standalone case feels rugged, if not a bit bulky. The stand is versatile, as is the keyboard with multiple connections and shortcut keys.
Personally, I prefer Apple’s Smart Keyboard Cover. However, I see the appeal of the Slim Book Go, and for those who want added protection with added productivity, it’s a solid choice.
Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow – TechCrunch
Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling or disabling the feature for more users. Instead, it will begin to explore a new option where users get to decide what works best for them — either choosing to see the Like counts on others’ posts, or not. Users will also be able to turn off Like counts on their own posts, if they choose. Facebook additionally confirmed it will begin to test a similar experience on its own social network.
Instagram says tests involving Like counts were deprioritized after Covid-19 hit, as the company focused on other efforts needed to support its community. (Except for that brief period this March where Instagram accidentally hid Likes for more users due to a bug.)
The company says it’s now revisiting the feedback it collected from users during the tests and found a wide range of opinions. Originally, the idea with hiding Like counts was about reducing the anxiety and embarrassment that surrounds posting content on the social network. That is, people would stress over whether their post would receive enough Likes to be deemed “popular.” This problem was particularly difficult for Instagram’s younger users, who care much more about what their peers think — so much so that they would take down posts that didn’t receive “enough” Likes.
In addition, the removal of Likes helped reduce the sort of herd mentality that drives people to like things that are already popular, as opposed to judging the content for themselves.
But during tests, not everyone agreed the removal of Likes was a change for the better. Some people said they still wanted to see Like counts so they could track what was trending and popular. The argument for keeping Likes was more prevalent among the influencer community, where creators used the metric in order to communicate their value to partners, like brands and advertisers. Here, lower engagement rates on posts could directly translate to lower earnings for these creators.
Both arguments for and against Likes have merit, which is why Instagram’s latest test will put the choice back into users’ own hands.
This new test will be enabled for a small percentage of users globally on Instagram, the company says.
If you’ve been opted in, you’ll find a new option to hide the Likes from within the app’s Settings. This will prevent you from seeing Likes on other people’s posts as you scroll through your Instagram Feed. As a creator, you’ll be able to hide Likes on a per-post basis via the three-dot “…” menu at the top. Even if Likes are disabled publicly, creators are still able to view Like counts and other engagements through analytics, just as they did before.
The tests on Facebook, which has also been testing Like count removals for some time, have not yet begun. Facebook tells TechCrunch those will roll out in the weeks ahead.
Making Like counts an choice may initially seem like it could help to address everyone’s needs. But in reality, if the wider influencer community chooses to continue to use Likes as a currency that translates to popularity and job opportunities, then other users will continue to do the same.
Ultimately, communities themselves have to decide what sort of tone they want to set, preferably from the outset — before you’ve attracted millions of users who will be angry when you later try to change course.
There’s also a question as to whether social media users are really hungry for an “Like-free” safer space. For years we’ve seen startups focused on building an “anti-Instagram” of sorts, where they drop one or more Instagram features, like algorithmic feeds, Likes and other engagement mechanisms, such as Minutiae, Vero, Dayflash, Oggl, and now, newcomers like troubled Dispo, or under-the-radar Herd. But Instagram has yet to fail because of an anti-Instagram rival. If anything is a threat, it’s a new type of social network entirely, like TikTok –where it should be noted getting Likes and engagements is still very important for creator success.
Instagram didn’t say how long the new tests would last or if and when the features would roll out more broadly.
“We’re testing this on Instagram to start, but we’re also exploring a similar experience for Facebook. We will learn from this new small test and have more to share soon,” a Facebook company spokesperson said.
Ireland opens GDPR investigation into Facebook leak – TechCrunch
Facebook’s lead data supervisor in the European Union has opened an investigation into whether the tech giant violated data protection rules vis-a-vis the leak of data reported earlier this month.
Here’s the Irish Data Protection Commission’s statement:
“The Data Protection Commission (DPC) today launched an own-volition inquiry pursuant to section 110 of the Data Protection Act 2018 in relation to multiple international media reports, which highlighted that a collated dataset of Facebook user personal data had been made available on the internet. This dataset was reported to contain personal data relating to approximately 533 million Facebook users worldwide. The DPC engaged with Facebook Ireland in relation to this reported issue, raising queries in relation to GDPR compliance to which Facebook Ireland furnished a number of responses.
The DPC, having considered the information provided by Facebook Ireland regarding this matter to date, is of the opinion that one or more provisions of the GDPR and/or the Data Protection Act 2018 may have been, and/or are being, infringed in relation to Facebook Users’ personal data.
Accordingly, the Commission considers it appropriate to determine whether Facebook Ireland has complied with its obligations, as data controller, in connection with the processing of personal data of its users by means of the Facebook Search, Facebook Messenger Contact Importer and Instagram Contact Importer features of its service, or whether any provision(s) of the GDPR and/or the Data Protection Act 2018 have been, and/or are being, infringed by Facebook in this respect.”
Facebook has been contacted for comment.
The move comes after the European Commission intervened to apply pressure on Ireland’s data protection commissioner. Justice commissioner, Didier Reynders, tweeted Monday that he had spoken with Helen Dixon about the Facebook data leak.
“The Commission continues to follow this case closely and is committed to supporting national authorities,” he added, going on to urge Facebook to “cooperate actively and swiftly to shed light on the identified issues”.
A spokeswoman for the Commission confirmed the virtual meeting between Reynders and Dixon, saying: “Dixon informed the Commissioner about the issues at stake and the different tracks of work to clarify the situation.
“They both urge Facebook to cooperate swiftly and to share the necessary information. It is crucial to shed light on this leak that has affected millions of European citizens.”
“It is up to the Irish data protection authority to assess this case. The Commission remains available if support is needed. The situation will also have to be further analyzed for the future. Lessons should be learned,” she added.
The revelation that a vulnerability in Facebook’s platform enabled unidentified ‘malicious actors’ to extract the personal data (including email addresses, mobile phone numbers and more) of more than 500 million Facebook accounts up until September 2019 — when Facebook claims it fixed the issue — only emerged in the wake of the data being found for free download on a hacker forum earlier this month.
Despite the European Union’s data protection framework (the GDPR) baking in a regime of data breach notifications — with the risk of hefty fines for compliance failure — Facebook did not inform its lead EU data supervisory when it found and fixed the issue. Ireland’s Data Protection Commission (DPC) was left to find out in the press, like everyone else.
Nor has Facebook individually informed the 533M+ users that their information was taken without their knowledge or consent, saying last week it has no plans to do so — despite the heightened risk for affected users of spam and phishing attacks.
Privacy experts have, meanwhile, been swift to point out that the company has still not faced any regulatory sanction under the GDPR — with a number of investigations ongoing into various Facebook businesses and practices and no decisions yet issued in those cases by Ireland’s DPC.
Last month the European Parliament adopted a resolution on the implementation of the GDPR which expressed “great concern” over the functioning of the mechanism — raising particular concern over the Irish data protection authority by writing that it “generally closes most cases with a settlement instead of a sanction and that cases referred to Ireland in 2018 have not even reached the stage of a draft decision pursuant to Article 60(3) of the GDPR”.
The latest Facebook data scandal further amps up the pressure on the DPC — providing further succour to critics of the GDPR who argue the regulation is unworkable under the current foot-dragging enforcement structure, given the major bottlenecks in Ireland (and Luxembourg) where many tech giants choose to locate regional HQ.
On Thursday Reynders made his concern over Ireland’s response to the Facebook data leak public, tweeting to say the Commission had been in contact with the DPC.
He does have reason to be personally concerned. Earlier last week Politico reported that Reynders’ own digits had been among the cache of leaked data, along with those of the Luxembourg prime minister Xavier Bettel — and “dozens of EU officials”. However the problem of weak GDPR enforcement affects everyone across the bloc — some 446M people whose rights are not being uniformly and vigorously upheld.
“A strong enforcement of GDPR is of key importance,” Reynders also remarked on Twitter, urging Facebook to “fully cooperate with Irish authorities”.
Last week Italy’s data protection commission also called on Facebook to immediately offer a service for Italian users to check whether they had been affected by the breach. But Facebook made no public acknowledgment or response to the call. Under the GDPR’s one-stop-shop mechanism the tech giant can limit its regulatory exposure by direct dealing only with its lead EU data supervisor in Ireland.
A two-year Commission review of how the data protection regime is functioning, which reported last summer, already drew attention to problems with patchy enforcement. So a lack of progress on unblocking GDPR bottlenecks is a growing problem for the Commission — which is in the midst of proposing a package of additional digital regulations. That makes the enforcement point a very pressing one as EU lawmakers are being asked how new digital rules will be upheld if existing ones keep being trampled on?
It’s certainly notable that the EU’s executive has proposed a different, centralized enforcement structure for incoming pan-EU legislation targeted at digital services and tech giants. Albeit, getting agreement from all the EU’s institutions and elected representatives on how to reshape platform oversight looks challenging.
And in the meanwhile the data leaks continue: Motherboard reported Friday on another alarming leak of Facebook data it found being made accessible via a bot on the Telegram messaging platform that gives out the names and phone numbers of users who have liked a Facebook page (in exchange for a fee unless the page has had less than 100 likes).
The publication said this data appears to be separate to the 533M+ scraped dataset — after it ran checks against the larger dataset via the breach advice site, haveibeenpwned. It also asked Alon Gal, the person who discovered the aforementioned leaked Facebook dataset being offered for free download online, to compare data obtained via the bot and he did not find any matches.
We contacted Facebook about the source of this leaked data and will update this report with any response.
In his tweet about the 500M+ Facebook data leak last week, Reynders made reference to the Europe Data Protection Board (EDPB), a steering body comprised of representatives from Member State data protection agencies which works to ensure a consistent application of the GDPR.
However the body does not lead on GDPR enforcement — so it’s not clear why he would invoke it. Optics is one possibility, if he was trying to encourage a perception that the EU has vigorous and uniform enforcement structures where people’s data is concerned.
“Under the GDPR, enforcement and the investigation of potential violations lies with the national supervisory authorities. The EDPB does not have investigative powers per se and is not involved in investigations at the national level. As such, the EDPB cannot comment on the processing activities of specific companies,” an EDPB spokeswoman told us when we enquired about Reynders’ remarks.
But she also noted the Commission attends plenary meetings of the EDPB — adding it’s possible there will be an exchange of views among members about the Facebook leak case in the future, as attending supervisory authorities “regularly exchange information on cases at the national level”.
Facebook tests video speed dating events with ‘Sparked’ – TechCrunch
Facebook confirmed it’s testing a video speed-dating app called Sparked, after the app’s website was spotted by The Verge. Unlike dating app giants such as Tinder, Sparked users don’t swipe on people they like or direct message others. Instead, they cycle through a series of short video dates during an event to make connections with others. The product itself is being developed by Facebook’s internal R&D group, the NPE Team, but had not been officially announced.
“Sparked is an early experiment by New Product Experimentation,” a spokesperson for Facebook’s NPE Team confirmed to TechCrunch. “We’re exploring how video-first speed dating can help people find love online.”
They also characterized the app as undergoing a “small, external beta test” designed to generate insights about how video dating could work, in order to improve people’s experiences with Facebook products. The app is not currently live on app stores, only the web.
Sparked is, however, preparing to test the experience at a Chicago Date Night event on Wednesday, The Verge’s report noted.
During the sign-up process, Sparked tells users to “be kind,” “keep this a safe space,” and “show up.” A walkthrough of how the app also works explains that participants will meet face to face during a series of 4-minute video dates, which they can then follow up with a 10-minute date if all goes well. They can additionally choose to exchange contact info, like phone numbers, emails, or Instagram handles.
Facebook, of course, already offers a dating app product, Facebook Dating.
That experience, which takes place inside Facebook itself, first launched in 2018 outside the U.S., and then arrived in the U.S. the following year. In the early days of the pandemic, Facebook announced it would roll out a sort of virtual dating experience that leveraged Messenger for video chats — a move came at a time when many other dating apps in the market also turned to video to serve users under lockdowns. These video experiences could potentially compete with Sparked, unless the new product’s goal is to become another option inside Facebook Dating itself.
Despite the potential reach, Facebook’s success in the dating market is not guaranteed, some analysts have warned. People don’t think of Facebook as a place to go meet partners, and the dating product today is still separated from the main Facebook app for privacy purposes. That means it can’t fully leverage Facebook’s network effects to gain traction, as users in this case may not want their friends and family to know about their dating plans.
Facebook’s competition in dating is fierce, too. Even the pandemic didn’t slow down the dating app giants, like Match Group or newly IPO’d Bumble. Tinder’s direct revenues increased 18% year-over-year to $1.4 billion in 2020, Match Group reported, for instance. Direct revenues from the company’s non-Tinder brands collectively increased 16%. And Bumble topped its revenue estimates in its first quarter as a public company, pulling in $165.6 million in the fourth quarter.
Facebook, on the other hand, has remained fairly quiet about its dating efforts. Though the company cited over 1.5 billion matches in the 20 countries it’s live, a “match” doesn’t indicate a successful pairing — in fact, that sort of result may not be measured. But it’s early days for the product, which only rolled out to European markets this past fall.
The NPE Team’s experiment in speed dating could ultimately help to inform Facebook of what sort of new experiences a dating app user may want to use, and how.
The company didn’t say if or when Sparked would roll out more broadly.
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